Press Release

<< Back Launches Honor System That Lets Visitors Contribute to Favorite Web Sites

SEATTLE--Feb. 6, 2001--

Service Enables Site Fans to Make Voluntary Payments to Support

Frequented Sites and to Access Premium Online Content (Nasdaq:AMZN) today announced the launch of the Amazon Honor System (

The Amazon Honor System enables online visitors to easily "tip" their favorite Web sites or to pay for access to premium content.

Based on's 1-Click shopping technology, the Amazon Honor System is a safe and easy way for fans of Web sites to give as little as $1 with a simple click of the mouse. In addition, Web sites can sell access -- on the Honor System -- to online or downloadable content such as video, music or textual material including news, poetry, short stories, commentaries and literature. Any Web site can sign up for this service and begin collecting contributions in less than 15 minutes. To learn how, go to

People are realizing that even the best Web sites need new sources of revenue to flourish. Web users want to support the sites they love, but it's been too difficult. Until today, if you wanted to give a dollar to your favorite Web site, you'd have to pull out your checkbook, write a check, address an envelope, lick a stamp, and drop it in the mailbox. Now, the Amazon Honor System makes it safe and easy for customers to express their appreciation to their favorite Web sites in seconds. More significantly, voluntary payments from customers will enable participating sites to continue providing quality content that will delight and inform.

"People want to support the sites they love -- the Amazon Honor System makes it safe and easy," said founder and CEO Jeff Bezos. "Now, any Web site can effortlessly collect money from appreciative users. Over time, we hope this will be even more successful than our Associates program, which now has over 600,000 participating Web sites."

The Amazon Honor System is open to any Web site, and registration takes only minutes. Launch partners include a diverse group of more than 50 Web sites, offering everything from humor and poetry to recipes and help with math. Included among the launch partners are: -- -- the leading online destination for

        TV commercials

    -- -- an archive of original fonts that are
        offered for sale and for free

    -- -- a selection of blues from a
        band of Sioux siblings

    -- -- an award-winning humor site
        satirizing the new economy

    -- -- an institute that searches for
        extraterrestrial intelligence

¶ "It takes an -- with its trusted brand and millions of successful transactions -- to bring the benefits of 1-Click contributions to Web sites of all shapes and sizes," said Chank Diesel, president and CEO of "With the Amazon Honor System, sites like mine have the ability to continue providing innovative and creative content to our fans and customers."

When visiting a Web site that participates in the Amazon Honor System, visitors are greeted with a paybox featuring a "Click to pay" or "Click to give" button. All transactions are private and secure, and no information relating to the customer is provided to any participating site. Customers can also take advantage of a full and unconditional money-back guarantee up to 30 days after payment by using's innovative Unpay feature, which provides no-questions-asked refunds.

The Amazon Honor System does not charge any registration or set-up fees to participating Web sites, and there is no processing charge to visitors who make payments via the Amazon Honor System. Participating sites are charged a fee per transaction.

For more information on how to join the Amazon Honor System, visit (List of Web sites participating at launch follows.)

About (, Inc., and its subsidiaries) is the Internet's No. 1 retailer. (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, lawn and patio items, and wireless products. Through zShops, any business or individual can sell virtually anything to's 30 million cumulative customers, and with Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. operates four international Web sites:,, and It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to, and on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.

                   Participating Web Sites at Launch
                          Amazon Honor System

             LINKS                             SITE DESCRIPTION
----------------------------------------------------------------------   "It's Just Another Baby" 
                                              -- pregnancy journal 
                                              by Chris Rywalt
----------------------------------------------------------------------            -- all ads, 
                                             all the time
----------------------------------------------------------------------               Adventure Divas -- 
                                             adventure travel for 
                                             modern-day heroines
----------------------------------------------------------------------             -- a guide to
                                             free stuff
----------------------------------------------------------------------             -- accessible
                                             math knowledge
----------------------------------------------------------------------            -- quotes, 
                                             dictionaries, word games 
                                             and more
----------------------------------------------------------------------              Apple Corps -- an online 
                                             vegetarian toy
----------------------------------------------------------------------            -- online 
                                             literary reference 
----------------------------------------------------------------------                       Bbspot -- a source for 
                                             tech humor
----------------------------------------------------------------------     -- 
                                             information about 
                                             bed-and-breakfasts and 
----------------------------------------------------------------------               -- downloadable
----------------------------------------------------------------------                 Cranky Critic -- brutally
                                             honest film reviews
----------------------------------------------------------------------                     Doug Ritter's Equipped to
                                             Survive -- survival gear 
                                             and techniques
----------------------------------------------------------------------           -- a 
                                             service of the 
                                             E/Environmental Magazine
----------------------------------------------------------------------               -- poetry 
----------------------------------------------------------------------               -- keeping 
                                             score in the game of 
----------------------------------------------------------------------           -- jokes, 
                                             fun and humor
----------------------------------------------------------------------              -- all things 
----------------------------------------------------------------------       -- 
                                             audio museum of radio 
----------------------------------------------------------------------                HeroicStories -- true 
                                             stories of everyday real 
----------------------------------------------------------------------              Icebox -- original 
                                             animated entertainment 
----------------------------------------------------------------------              Indigenous -- a sampling 
                                             of blues from a band of 
                                             Sioux siblings
----------------------------------------------------------------------                         Internet Movie Database 
                                             -- the definitive movie 
----------------------------------------------------------------------                        Jakob Nielsen's Web site 
                                             -- biweekly column on Web
----------------------------------------------------------------------              -- irreverent 
----------------------------------------------------------------------                    KidSource -- education 
                                             and health care 
                                             information for parents
----------------------------------------------------------------------            -- 
                                             animation, comics and 
----------------------------------------------------------------------              -- exploring 
                                             the arts and humanities
----------------------------------------------------------------------               Modern Humorist -- fresh,
                                             new humor
----------------------------------------------------------------------                   Museum of Bad Art -- a 
                                             celebration of bad art
---------------------------------------------------------------------- -- 
                                             exploring Greek, Roman 
                                             and Celtic myth and art
----------------------------------------------------------------------                    Nerdworld -- the 
                                             definitive source for 
                                             nerdy culture
----------------------------------------------------------------------                  Open Letters -- writing 
                                             in the form of 
----------------------------------------------------------------------                    OuterDark Publications --
                                             writing from Spleen 
                                             Quarterly magazine
----------------------------------------------------------------------        -- 
                                             chronicling the high cost
                                             of our legal system
----------------------------------------------------------------------           Ragged Edge magazine --
                                             covering the disability 
                                             experience in the U.S.
----------------------------------------------------------------------                         S.S.W.S. -- Short Story 
                                             Writers Showcase
----------------------------------------------------------------------                   Satire Wire -- new satire
                                             for the new economy
----------------------------------------------------------------------                         SETI Institute Online -- 
                                             the Search for 
----------------------------------------------------------------------               The Banner Ad Museum -- 
                                             the best banner ads on 
                                             the Web
----------------------------------------------------------------------                  The Blue Moon Review -- 
                                             original literary work 
----------------------------------------------------------------------                       The Gaming Intelligence 
                                             Agency -- gaming news and
----------------------------------------------------------------------                      The Internet Tourbus -- 
                                             explaining the Internet 
                                             in plain English
----------------------------------------------------------------------           The Museum of Unnatural 
                                             Mystery -- a slightly 
                                             bizarre, cyberspace
                                             science museum for all 
----------------------------------------------------------------------               The Wine Lovers' Page --
                                             independent wine 
                                             appreciation site
----------------------------------------------------------------------            -- 
                                             comprehensive Star Wars 
----------------------------------------------------------------------              -- Webzine of 
                                             varied content and 
----------------------------------------------------------------------                   This Is True -- bizarre, 
                                             true stories from the 
----------------------------------------------------------------------          -- 
                                             post-contemporary art and
----------------------------------------------------------------------             -- a tribute
                                             to vintage television
----------------------------------------------------------------------            Peabody Award-winning 
                                             radio series produced by 
----------------------------------------------------------------------                       Victor Navone's 2-D and 
                                             3-D Art -- animator of 
                                             Blit Wizbok
----------------------------------------------------------------------        -- 
                                             resource for festivals, 
                                             events and destinations
----------------------------------------------------------------------              -- recipe site
                                             for everyday cooks

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