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Samsung, Amazon.com Team Offer Wireless Handsets Online; New Relationship Gives Online Shoppers Greater Choices in Sophisticated Wireless Products

DALLAS--Nov. 28, 2000--Samsung Telecommunications America Inc. (Samsung), an established leader in wireless handset innovation, today announced that leading online retailer Amazon.com (Nasdaq:AMZN) has become the first major online retailer for Samsung's wireless products.

Launching at midnight tonight, Amazon.com created the Wireless Phones store (www.amazon.com/wirelessphones) to offer consumers the best way to compare and select wireless services and products. By teaming up with Amazon.com, Samsung is helping to meet a growing consumer demand for quick, convenient access to advanced, affordable wireless communications products.

Through the Amazon Wireless Phones store, online shoppers are able to comparison shop easily for Samsung products that best meet their needs, reviewing features and functionality at a price they can afford. Shoppers can read reviews and star ratings by customers who already own the Samsung products they're researching. Consumers also can access other detailed, useful product information such as weight, talk time, dimensions, images of the product and compatible service plans to help them decide exactly which handset best meets their needs. In addition, consumers will be able to take advantage of special online promotions and offers, making Samsung phones an even better value.

"Through the Amazon Wireless Phones store, we are striving to give our customers the best selection of wireless products and services available anywhere at great prices," said Christopher Payne, vice president of Amazon Electronics. "By working with Samsung, we are bringing to our customers high-quality products from a trusted brand name."

"The Amazon Wireless Phones store allows us to extend the reach of products to a new customer base with premium exposure on the number one online retailer," said Peter Skarzynski, senior vice president of sales and marketing for wireless terminals, Samsung. "Amazon.com's e-commerce knowledge and reputation for world-class service ensures that our customers will have a pleasant, satisfying shopping experience."

Samsung phones featured on the Amazon Wireless Phones store include the Samsung Uproar, the world's first MP3 phone, the SCH-8500, the SCH-6100 and the SCH-3500.

About Samsung

Samsung Telecommunications America, Inc., a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungusa.com.

Samsung Electronics Company, Ltd., a $22.8 billion flagship company of the Korean-based Samsung Group, is a world leader in electronics, with operations in more than 46 countries.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, and lawn and patio items. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 25 million customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. It also operates the Internet Movie Database www.imdb.com, the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com, Amazon.co.uk and Amazon.de on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.


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