Press Release

<< Back Launches Wireless Phones Store; Teams Up with AT&T Wireless, Sprint PCS and VoiceStream Wireless to Offer Easy Way to Find, Discover and Buy Wireless Products and Services

SEATTLE--(BUSINESS WIRE)--Nov. 28, 2000--Leading online retailer (Nasdaq:AMZN) tonight will launch a new Wireless Phones store ( that will simplify the way people shop for wireless phones and services.

The Wireless Phones store will provide in-depth information, unmatched ease of use and great selection at affordable prices. Customers can easily and confidently choose their most appropriate and cost-effective wireless solution from leading national providers AT&T Wireless, Sprint PCS and VoiceStream Wireless.

The new store provides detailed product information to help both first-time and current wireless users find the best products and services to meet their needs. To simplify the process of buying wireless phones and service and ensure that customers receive the best value, the store provides customers with:

  • Side-by-side comparisons. Compare phones or service plans side by side. Compare many phones on a single screen -- compare everything from price, size and weight to features like battery life, Web access and games.

  • Five easy questions. Customers can answer five easy questions about features and usage to narrow the broad range of offerings. will recommend the best products and service plans based on customers' responses.

  • Outstanding coverage maps and product images. Detailed local, regional and national maps illustrate the coverage of each service plan. Products are shown in multiple views.

  • Personalized results. The store personalizes its offerings, allowing customers to quickly and easily find the cell phones, accessories and service plans available in their community.

  • Many ways to shop. Customers can browse by brands, phones, accessories, service plans and top sellers.

In addition, customers will find all the other buying tools and information that they have come to expect at in the new Wireless Phones store: customer reviews and rankings, expert recommendations, buying guides and technical data. The store's helpful information and ease of use enable customers to buy the right service at a great price.

"With this store, we are working to do one thing -- make buying a wireless phone easy. When possible, the phone even arrives activated in the box, ready to use and battery-charged," said Jeff Bezos, founder and CEO of "We're grateful to the companies that have teamed up with us in this effort, including AT&T Wireless, Nokia, Samsung, Sprint PCS and VoiceStream Wireless."

The new store will offer services from three leading national carriers -- AT&T Wireless, Sprint PCS and VoiceStream Wireless -- and the latest wireless phones and accessories from industry trendsetters such as Samsung. Customers can shop for a new phone and service plan or, alternatively, upgrade to the latest phone and keep their existing service. Additionally, customers can choose from over 1,000 wireless accessories and more than 250 phone faceplates that highlight colleges, colors, themes or unique interests -- some even glow in the dark.

"Because we're teaming up with the leader in the online retail space, millions of customers now have a clear and easy way to find what they need and can shop day or night for a rich selection of compelling Sprint PCS products and services," said Charles Levine, chief operating officer of Sprint PCS. " has proven the viability of commerce on the Web, and we anticipate that their ease of use and brand will give more customers an opportunity to experience the digital clarity of Sprint PCS."

At launch, the Wireless Phones store will feature two retail offers exclusive to from Sprint PCS and VoiceStream Wireless, in addition to a full assortment of other promotions. The new store will also provide extra touches such as batteries that arrive charged so customers can quickly enjoy using their new phone. To ensure customers the ultimate in satisfaction, a 30-day risk-free guarantee is offered on all wireless phones and accessories purchased in the Wireless Phones store.

To celebrate the launch and the holidays, is offering a $50 discount on cell phone and accessory purchases over $100 in the new Wireless Phones store (see for details).

About (, Inc., and its subsidiaries) is the Internet's No. 1 retailer. (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, and lawn and patio items. Through zShops, any business or individual can sell virtually anything to's more than 25 million customers, and with Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. operates four international Web sites:,, and It also operates the Internet Movie Database, the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to, and on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.

Ling Hong, 206/266-7180

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