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Amazon.com Launches New Holiday Feature on Its Site; ''Delight-o-meter'' to Track Number of Items Ordered Worldwide

SEATTLE--Nov. 16, 2000--Leading online retailer Amazon.com (Nasdaq:AMZN) today unveiled a new holiday feature on its site called the "Delight-o-meter."

The Delight-o-meter tracks the number of items ordered from Amazon sites worldwide (www.amazon.com, www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp), including items ordered from its co-branded site with Toysrus.com. This feature excludes gift certificates purchased and items ordered from other members of the Amazon Commerce Network, and does not include orders from Amazon.com's zShops, Auctions or Marketplace. The Delight-o-meter will be updated frequently and is a demonstration of Amazon.com's ability to delight millions of customers this holiday season.

The Delight-o-meter debuted with a count of over 6.8 million items, the number of items ordered since Amazon.com launched its Gifts store on November 2, 2000. The Holiday area of Amazon.com's home page will feature the Delight-o-meter for the first few days following launch, after which it will rotate between that spot and the bottom of the Amazon.com home page throughout the holiday season.

Note: The Delight-o-meter should not be viewed or used as a
predictor or indicator of revenue or other financial information
relating to Amazon.com.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, and lawn and patio items. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 25 million customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com, Amazon.co.uk and Amazon.de on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.


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