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Internet Movie Database Celebrates 10-Year Anniversary as Most Popular Comprehensive Movie Information Destination

SEATTLE--Oct. 17, 2000--

Largest Film Database On the Internet Holds More Than 250,000 Film Titles

The Internet Movie Database (IMDb), www.imdb.com, today celebrates a 10-year milestone as the largest and most popular film database on the Internet.

One of the first Web sites, IMDb has amassed more than 250,000 film titles and close to 1 million names of cast and crew dating back to the inception of film in 1891. For a retrospective on the first 10 years of IMDb, visit www.imdb.com/birthday.

The Internet Movie Database grew out of an early Usenet bulletin board called rec.arts.movies, a place where movie fans would gather to discuss movies and share knowledge. Building on the community input, IMDb has since added features and tools to help users answer a variety of questions about movies and celebrities.

IMDb is an example of a community-based Web site, where users contribute raw data and opinions while the IMDb staff adds features and tools to present the information in a fun and useful format. Last month alone, IMDb had more than 5 million unique visitors and recorded over 100 million page views. The interactive use of IMDb's message boards and daily user polls have connected movie enthusiasts from around the world, helping them make objective choices before viewing or purchasing films.

People can choose which movies to watch by checking user ratings and IMDb's lists of top movies organized in a number of ways, including best of all time, genre and decade. The data is organized so that movie fans can find answers to trivia questions, celebrity birthdays, film awards and famous quotes. Users can even find films similar to all of their favorite movies by using the "IMDb Recommends" feature. IMDb also gives users an option to purchase many titles on video or DVD from its parent company, Amazon.com.

"We're grateful to the thousands of film enthusiasts whose contributions help make the IMDb so valuable to film fans around the world," said Col Needham, founder of IMDb. "Whether you want to just find a good movie to watch, or find out who played Gill-Man both in and out of the water in Creature from the Black Lagoon, IMDb is the place to start."

IMDb recently began adding new types of information, with an independent film section and multimedia formats, including over 20,000 celebrity photographs and film trailers. The current focus at IMDb is to provide people with the ability to customize the site with the way they seek information on film through personalization features. Users can see showtimes in their local theaters and use the "My Movies" section to track their favorite films.

Apple Computer recently chose IMDb to be embedded in their release of MAC OS X. IMDb will be featured in an entertainment channel of the "Sherlock" search tool on every Macintosh sold this holiday season.

IMDb was acquired by Amazon.com in 1998. Customers at Amazon.com can access IMDb through links on Amazon.com's DVD and Video title pages.

About IMDb

The Internet Movie Database (located at www.imdb.com) is the Web's most comprehensive and authoritative source of information on movies and the film industry. IMDb.com offers searchable filmographies on more than 250,000 movies and entertainment programs. With an unparalleled depth of information and never-exhausted search capabilities, IMDb.com houses information on nearly 1 million industry cast and crew members, from the birth of motion pictures in 1891 to future releases scheduled through 2003. Highly regarded among both consumers and industry influencers, IMDb has won numerous "Best Movie Site" awards from publications such as Forbes, Yahoo! Internet Life, Webby Awards and Parade.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, tools and hardware, lawn and patio items, kitchen products, camera and photo services, software, and computer and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 23 million customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates three international Web sites: www.amazon.fr, www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 25,000 movies and entertainment programs. Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com, Amazon.co.uk and Amazon.de on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com; Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady portable digital audio devices, at www.audible.com; and eZiba.com, a leading online retailer of handcrafted products from around the world, at www.eziba.com.

Amazon.com also has a minority interest in NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Kozmo.com, the world's leading "e-mmediate" Internet-to-door delivery service, at www.kozmo.com.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, and June 30, 2000.


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