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Amazon.com Launches New Kitchen Store

SEATTLE--May 2, 2000--Leading online retailer Amazon.com (Nasdaq:AMZN)(www.amazon.com) today launched the new Amazon Kitchen store, featuring thousands of culinary products and accessories.

Customers can access the store at www.amazon.com/kitchen.

The Amazon Kitchen store provides a convenient, information-rich shopping experience for both the cooking novice and the gourmet, offering a vast merchandise selection alongside in-depth editorial content. Calphalon, Henckels, Cuisinart, KitchenAid, and Oxo are among the many brands available in the new store.

"Our Kitchen team has cooked up an incredible store for our customers," said Jeff Bezos, Amazon.com founder and CEO. "Amazon Kitchen is a culinary resource and a destination where customers can find and discover everything kitchen that fits their taste."

Amazon.com has assembled an expert editorial staff and joined forces with several celebrated chefs and food journalists to provide customers with a wide range of culinary savvy. The store features original product reviews, recipes, cooking and entertaining tips, and detailed buying guides to help customers explore the world of the culinary arts.

Customers will enjoy tips, how-tos, and an exclusive weekly column from Chris Kimball and the editors of Cook's Illustrated, a bimonthly magazine for cooks who want to understand the techniques and principles of good home cooking. They'll also find recipes and entertaining ideas from OneBigTable.com, a portal site devoted to the enjoyment of food cofounded by The New York Times Magazine food columnist Molly O'Neill. Award-winning author and The New York Times "Minimalist" columnist Mark Bittman will answer customers' kitchen questions in "Bittman on the Basics," and shoppers can read exclusive interviews with their favorite chefs and learn their favorite cooking and entertaining tips.

To help customers quickly and easily find the best products for their needs, the Amazon Kitchen store features a variety of browse options. Visitors can search the store by brand or product type, explore interests ranging from gift ideas to cooking with kids, shop for top sellers, and more. Editors integrate recipes and cooking tips with related cookbooks, cookware, bakeware, and appliances, putting everything at the customers' fingertips.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 20 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything. Amazon.com Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com through hand-held wireless Internet devices that use the Wireless Application Protocol (www.amazon.com/phone/) and on personal digital assistants (PDAs).

Amazon.com operates two international Web sites: www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 220,000 movies and entertainment programs and 800,000 cast and crew members dating from the birth of film in 1892 to 2003.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; living.com, the leading online home products and services retailer, at www.living.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service -- with operations in Seattle; Portland, Oregon; and Southern California -- at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com; Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady portable digital audio devices, at www.audible.com; eZiba.com, a leading online retailer of handcrafted products from around the world, at www.eziba.com; and WineShopper.com, the San Francisco- and Napa-based Internet start-up that will ultimately offer consumers online access to the largest selection of wines available anywhere, at www.wineshopper.com.

Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Kozmo.com, the world's leading "e-mmediate" Internet-to-door delivery service, at www.kozmo.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999.


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