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Beverly Hills 90210 Fans Get a Behind-the-scenes Peek and Chance to Own a Piece of Television History as Hit Series Comes to an End

( EW)(WA-AMAZON.COM)(AMZN) Beverly Hills 90210 Fans Get a Behind-the-scenes Peek and Chance to Own a Piece of Television History as Hit Series Comes to an End

LOS ANGELES and SEATTLE--(ENTERTAINMENT WIRE)--April 25, 2000--

Auction Items Previewed At AsSeenIn.com With Bidding At

Amazon.com Auctions

Dylan's motorcycle, a Peach Pit jukebox, the Walsh's family mailbox, along with other memorable items from one of television's most popular, long-running series, Beverly Hills 90210, will be auctioned by AsSeenIn.com at Amazon.com Auctions beginning May 1.

Starting bids for all items will be one dollar, with a portion of proceeds benefiting Save The Children.

Today, fans can visit entertainment e-commerce site AsSeenIn.com (www.AsSeenIn.com) -- in which Spelling Television (a Paramount/Viacom company) has an equity stake -- to preview and bookmark the first selection of wardrobe, screen-used props, and furnishings to be auctioned. All the items are from the Beverly Hills 90210 cast and locales including, The Peach Pit, the Walsh home, Donna and Kelly's beach apartment, and the Now Wear This clothing store, among others. While at AsSeenIn.com, interested bidders can also take 3-D tours of the 90210 sets, learn the behind the scenes details of the outfits and items up for bid, and get the insider's scoop from interviews with long-time crew members.

The auction features something for everyone with more than 400 pieces of show memorabilia being sold during a series of seven-day auctions from May 1 to 22. New items will open for preview and bidding at www.amazon.com/90210-auction every few days leading up to the 90210 series finale on May 17.

"AsSeenIn.com offers fans a unique venue to experience 90210 for the very last time," said Sam Baldoni, founder and CEO of AsSeenIn.com. "We are thrilled to offer them the opportunity to own a piece of television history."

"We're excited to offer `Bev.' fans the opportunity to own something from such a popular and memorable TV series while contributing to an important charity," said Jeff Blackburn, general manager, Amazon.com Auctions.

Some of the additional items up for auction during the three weeks include:

-- Kelly's wedding dress from her ill-fated attempt at a marriage

with Brandon

-- Brenda Walsh's college acceptance letters -- the only existing

evidence of the Brenda era

-- The Peach Pit After Dark exterior sign letters, which have

seen multiple owners including Valerie, David, Noah and Dylan

-- The pinball machine added to the foyer of the Walsh house for

Steve and Brandon's college years

-- Steve, the football hero's California letterman jacket

-- Towels and boogie boards with the Beverly Hills Beach Club

logo from the gang's popular summer hangout, where Brandon

worked in the series' early years

-- The dresser from the bungalow where Carly, played by Hillary

Swank, lived when she appeared as Steve's love interest and

single mother in the show's 8th season

-- The recognizable pony print chair from Kelly and Donna's beach

apartment

Soon after the series comes to a dramatic end on May 17 at 10:00 p.m. PDT/EDT, a special auction, including items from the final episode, will open for bidding at www.amazon.com/90210-auction and will close on May 22.

To bid on items, fans can either visit www.AsSeenIn.com and be linked to Amazon.com Auctions, the exclusive auction site, or they can go directly to www.amazon.com/90210-auction. Winning bidders will receive their auction items via Fed Ex.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

About AsSeenIn.com

AsSeenIn.com is a new Web site that brings the convergence of e-commerce and entertainment to a new level, allowing consumers to purchase merchandise from popular television shows and feature films with the click of a mouse. AsSeenIn.com is the ultimate "one-stop" destination site for the loyal viewers of television and feature films. Fans seeking infotainment can buy the products and services they see, take 3-D tours of their favorite sets, and experience an insider's view of their favorite programs with behind-the-scenes chats and interviews with industry insiders. The site features top-rated Spelling Television Productions including Charmed and 7th Heaven, as well as Spelling Entertainment's Any Day Now. Coming soon to AsSeenIn.com will be programs from Dick Clark Productions, Viacom Productions, and Paramount Television.

CONTACT: AsSeenIn.com

             Bender/Helper Impact:
             Shawna Lynch, 310/473-4147, ext. 276
             Shawna_lynch@bhimpact.com
                    or
             Deanne Arritt Traut, 310/473-4147, ext. 256
             Deanne_traut@bhimpact.com
                    or
             Amazon.com
             Sharon Greenspan, 206/266-7180
                    or
             Golin/Harris International
             Richele Craveiro, 415/808-9828


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