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The Internet Movie Database and Amazon.com Advantage Celebrate Independent Film with the Launch of a New IMDb.com Independent Film Section

( EW)(WA-AMAZON.COM)(AMZN) The Internet Movie Database and Amazon.com Advantage Celebrate Independent Film with the Launch of a New IMDb.com Independent Film Section

SEATTLE--(ENTERTAINMENT WIRE)--March 22, 2000--Amazon.com's (Nasdaq:AMZN) Internet Movie Database (IMDb.com), the Web's authoritative source of information about movies, and Amazon.com Advantage, a program designed to help independent filmmakers and video producers sell their work, announced an IMDb Independent Film section today at the first annual Yahoo! Internet Life Online Film Festival. The new feature is located at http://indie.imdb.com/

The new IMDb.com Independent Film section features broad independent movie coverage, currently offering in-depth searching capabilities for more than 20,000 independent titles. The section will include news on the latest indie films, background information on a featured "movie of the week," lists of the top-selling independent films and soundtracks, articles, production notes, discussion boards, details of future film festivals, and interviews with established and up-and-coming filmmakers.

"We always listen closely to what our users want, and there is significant interest in the independent arena," said Col Needham, founder and managing director of the Internet Movie Database. "With the launch of the IMDb Independent Film section, movie fans now have access to a broad range of easy-to-use resources for indie films."

In addition to movie lovers, aspiring and up-and-coming filmmakers also can use the section, to get input from colleagues and movie fans during the production process, find information on talented potential cast members, and learn from well-known directors through in-depth profiles. At launch, the section will feature a special profile on The Definite Maybe, an independent film that recently garnered national recognition following its online debut via the Amazon.com Advantage for Video program.

"I continue to be impressed with the quality of independent films enrolled in our Advantage program," said Diane Zoi, director of Amazon.com Advantage. "The all-inclusive IMDb Indie section extends the Amazon.com Advantage commitment to helping small and independent filmmakers and producers crack the distribution barriers and reach millions of potential customers."

In addition to mainstream independent titles, the Independent Film section will feature information on niche movies and videos, including those in the Amazon.com Advantage program. Launched in July 1999, Amazon.com Advantage for Video offers a unique distribution channel to independent filmmakers in all genres, including drama, comedy, film noir, spoofs, documentaries, and fitness and instructional videos. Amazon.com Advantage allows movie lovers to find and discover independent films and videos that were previously difficult or impossible to find.

By integrating the successful Amazon.com Advantage program with the new IMDb.com Independent Film section, Amazon.com provides a unique opportunity for independent filmmakers, providing access to IMDb.com's movie fans while offering direct sales of their films to Amazon.com's 17 million customers. Many of the films featured in IMDb.com's Independent Film section, including all the Amazon.com Advantage titles, are available for purchase through the Amazon.com DVD & Video Store (www.amazon.com/video).

To celebrate the creativity demonstrated by the first annual Yahoo! Internet Life Online Film Festival winners, IMDb will feature the winning films on the IMDb.com home page. With 4.7 million unique users each month, IMDb.com offers information on more than 230,000 movies and entertainment programs and 800,000 cast and crew members, making it a premier location to showcase an independent film. In addition, Amazon.com will support the sales and promotion of the winning films by offering distribution via the Amazon.com Advantage for Video program.

The launch of the new Independent Film section is part of an updated IMDb site design that also includes a number of new features, such as:

- A "My Movies" feature that lets film fans personalize the IMDb by uploading lists of their favorite movies and combining them with the unmatched search power of the IMDb. "My Movies" provides a variety of services, including notification when movies are available to buy on video and DVD, when you can view them at the theater, or when they are scheduled to be on TV.

- New random movie quotes, top trivia searches, and a new "Top Movies" section that pulls together the top-rated movies by genre and gender, as well as popular searches and hot videos.

- A new "Now Playing" section for the best in current theatrical and video releases, and additional news sources for expanded daily entertainment news and weekly interviews.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything. Amazon.com Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com through handheld wireless Internet devices that use the Wireless Application Protocol, at www.amazon.com/phone/, and on personal digital assistants (PDAs).

Amazon.com operates two international Web sites: www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 230,000 movies and entertainment programs and 800,000 cast and crew members dating from the birth of film in 1892 to 2003.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; living.com, the leading online home products and services retailer, at www.living.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service--with operations in Seattle; Portland, Oregon; and Southern California--at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; and Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com. Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; and NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady(TM) portable digital audio devices, at www.audible.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.

CONTACT: Amazon.com

Paul Capelli, 206/266-7180


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