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Amazon.com Customers Can Help Connect Schools in Africa to the Internet in Support of Earth Day's 30Th Anniversary

SEATTLE--(BUSINESS WIRE)--March 22, 2000--

zShops, e-Cards, Auctions, and Wish Lists Involved in Initiative

Amazon.com (www.amazon.com), the leading online retailer known for offering "Earth's Biggest Selection," today announced initiatives to support the Earth Day Network (EDN) for the 30th anniversary of Earth Day.

Events in zShops, Auctions, e-Cards, and Wish Lists are all designed to raise funds and awareness for environmental programs.

Amazon.com's more than 17 million customers can donate money through an EDN listing at Amazon.com zShops to help bring the Internet to schools in Africa. Customers can bid on special items at Amazon.com Auctions, with proceeds going to EDN. Customers can also send an Amazon.com e-Card to their U.S. senator or friends, or purchase an item on the Earth Day Network Wish List for donation to a school in need. Details about Amazon.com's Earth Day 2000 programs can be found at www.amazon.com/earthday.

"We're pleased to be involved in Earth Day's 30th anniversary," said Erich Ringewald, vice president and general manager, Amazon.com. "We hope that everyone participates, whether it's simply sending an e-Card to their senator or donating money through zShops to connect schools to the Internet."

Amazon.com Earth Day 2000 Programs

Earth Day Network Fundraiser, "Green Schools on the Web"

In many areas of the world, access to the Internet is non-existent. The Internet Society (ISOC) and the Leland Initiative are leading a program to bring computers and the Internet to underdeveloped areas of Africa. "Green Schools on the Web" is an EDN fundraiser designed to support their effort of bringing sustainable Internet access to schools in the West African country of Guinea. Customers can "buy" $10 donations from the Earth Day Network's zShops listing at Amazon.com. Each donation helps fund the necessary technology, training, and support to put Guinean schools on the Web. Once the schools are connected, students will be able to use the equipment to participate in the Global Learning and Observations to Benefit the Environment (GLOBE) program, where students around the world learn science by collecting environmental data and submitting it to a global database over the Internet.

Earth Day Auction

More than 60 items will be up for bid at Amazon.com Auctions from April 3 to April 30. The opportunity to attend the Earth Day 2000 celebration in Washington, D.C., a trip to the Ecuadorian Amazon, lunch with a member of Congress, an EcoSmart Washer, lunch with a well-known film producer, and assorted Hollywood memorabilia are among the items available. Interested bidders can preview the first group of auction items at www.amazon.com/earthday. All proceeds will benefit the Earth Day Network and their "Clean Energy Now" initiatives.

Earth Day e-Cards

Amazon.com is making it easy for people to have their voices heard by creating a selection of Amazon.com e-Cards that customers can send directly to their U.S. senators and even the World Bank. Each card features a positive message about saving the environment. Additionally, Amazon.com provides a list of every senator's e-mail address (at www.amazon.com/earthday) to facilitate sending the proactive e-Cards. Amazon.com also offers a selection of animated cards for customers who simply want to send fun Earth Day greetings to friends and family.

Earth Day Network Wish List

The Earth Day Network Wish List at Amazon.com is created to benefit schools across the U.S. The Wish List includes books and environmental educational aids for schools and libraries in need. Items purchased from the Wish List are sent to EDN and then distributed directly to the schools in need.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything. Amazon.com Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com through handheld wireless Internet devices that use the Wireless Application Protocol (www.amazon.com/phone/) and on personal digital assistants (PDAs).

Amazon.com operates two international Web sites: www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 230,000 movies and entertainment programs and 800,000 cast and crew members dating from the birth of film in 1892 to the present.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; living.com, the leading online home products and services retailer, at www.living.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service -- with operations in Seattle; Portland, Oregon; and Southern California -- at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; and Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com. Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; and NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady(TM) portable digital audio devices, at www.audible.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.


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               or
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               Richele Craveiro, 415/808-9828


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