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Amazon.com Names Diego Piacentini Senior Vice President and General Manager International

SEATTLE--(BUSINESS WIRE)--March 6, 2000--Leading online retailer Amazon.com (www.amazon.com) announced today it has named Diego Piacentini as its senior vice president and general manager international.

Piacentini was formerly vice president and general manager of Apple Computer Europe, Inc.

Piacentini joins Amazon.com after a successful 13-year career with Apple Computer Europe, where he held several positions both in finance and sales. In less than three years after becoming general manager, Piacentini established Apple as the fastest-growing PC company in Europe during the last quarter of 1999, achieving significant market share gains.

"We are extremely excited to have Diego join our Amazon.com team," said Joe Galli, Amazon.com president and chief operating officer. "Diego has proven leadership skills and a great track record in building solid and efficient organizations. His expertise in serving European markets and customers in a way that reflects local cultures, laws, and customs will be invaluable in bringing a great customer experience to shoppers globally."

"As Amazon.com strives to become the Earth's most customer-centric company, we are setting standards for customer experience that are shaping e-commerce and revolutionizing how people shop," said Piacentini. "To be part of the team that brings the Amazon.com experience to shoppers globally is a tremendous opportunity."

As senior vice president and general manager international for Amazon.com, a new position, Piacentini will oversee the company's existing international businesses in the United Kingdom and Germany, as well as future global expansions. He will report to Galli.

Prior to Apple Computer, Piacentini worked for the Fiat Group in Milan, Italy. He holds a graduate degree in economics from Milan's Bocconi University.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.

Amazon.com operates two international Web sites: www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; living.com, the leading online home products and services retailer, at www.living.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service -- with operations in Seattle; Portland, Oregon; and Southern California -- at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; and Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com. Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; and NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady(TM) portable digital audio devices, at www.audible.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.


     CONTACT:  Amazon.com
               Kristin Schaefer, 206/266-7180


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