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Amazon.com Salutes Dr. Seuss with Launch of the Dr. Seuss Shop on the Anniversary of Late Author's Birthday
     SEATTLE--(BUSINESS WIRE)--March 2, 2000--

        Launch Coincides With National Read Across America Day

     Celebrating the 96th anniversary of beloved children's author

Theodor Suess Geisel, leading online retailer Amazon.com (Nasdaq:AMZN) today launched The Dr. Suess Shop -- www.amazon.com/seuss.

This new shop within Amazon.com's Children's Bookstore brings all of the Dr. Suess book titles as well as coloring and activity books, workbooks, flashcards, boardbooks and a broad range of editions to one place in the Amazon.com bookstore, along with Dr. Seuss audiocassettes, interactive software, music, toys, games, and videos.

Deeply concerned about illiteracy among school children, and a 1954 Life Magazine report that indicated children were having trouble reading because books were boring, Theodor Suess Giesel wrote The Cat in the Hat using 220 words which he believed was as many as a first grader could absorb. The Cat in the Hat was an instant favorite as was his next book Green Eggs and Ham, using only 50 words.

"Since then the more than 40 titles penned by Dr. Suess have become a mainstay in children's literature," said Karin Snelson, editor children's books at Amazon.com. "Dr. Seuss basically pushed Dick, Jane, and Spot aside with `The Cat in the Hat' and his other books for beginning readers. Sure, Seuss invented creatures like `Gack' to rhyme with the word `back.' But he taught generations of children that they could read all by themselves, and unlike Sam-I-Am with green eggs and ham, would actually like it. We at Amazon.com are delighted to bring the Dr. Suess Shop to generations of young people and their parents."

The launch of Amazon.com's Dr. Seuss Shop coincides also with The National Education Association's nationwide celebration and initiative to encourage children of all ages to read. Amazon.com's Dr. Suess Shop encourages everyone to take time today and read to a child.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.

Amazon.com operates two international Web sites: www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; living.com, the leading online home products and services retailer, at www.living.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service -- with operations in Seattle; Portland, Oregon; and Southern California -- at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; and Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com. Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; and NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady(TM) portable digital audio devices, at www.audible.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.


     CONTACT:  Amazon.com
               Kay Dangaard, 206/266-7180


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