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Amazon.com Book Store Continues to be the Best Place for Book Lovers, as Fourth Quarter 1999 Results Strengthen Retailer's No. 1 Ranking

SEATTLE--Feb. 2, 2000--Leading online retailer Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced that its U.S. Book Store revenue growth reached $317 million in the fourth quarter of 1999, up more than 66 percent from the fourth quarter of 1998, bringing the store's sales to an annualized run rate of more than $1.2 billion.

From the third quarter to the fourth quarter, U.S. Books' growth in dollar terms was larger than the total fourth quarter sales of any other online book retailer.

Since launching its online store in July 1995, Amazon.com has focused on listening to customers, innovating, and continually improving their shopping experience. Key Book Store achievements and milestones in 1999 include:

-- Amazon.com continues to have the greatest selection of any online

bookstore, with more than 13 million titles.

-- Amazon.com was ranked as the No. 1 online book retailer by

Forrester PowerRankings, Jupiter Communications, and Gomez

Advisors, Inc.

-- Amazon.com Advantage for Books, which gives thousands of

     independent publishers and authors instant access to Amazon.com's
     more than 16 million customers, made publishing history in 1999.
     Author M.J. Rose's book Lip Service became the first
     self-published novel to be discovered online, getting signed to a
     publishing contract with Pocket Books.

--   Launching additional recommendation services and features such as
     Purchase Circles to help customers find, discover, and buy the
     right books.

--   Even better pricing with the introduction of New York Times Best
     Sellers at 50% off every day.

--   Increased selection with the addition of millions of used and
     out-of-print titles.

--   Professional and Technical Store launches and the addition of
     numerous branded stores for specialty areas such as Java and
     Linux.

--   Expanded expert editorial content, including an alliance with
     independent bookseller and Edgar-winning mystery authority Otto
     Penzler. His recommendations column, "Penzler's Picks," now
     appears regularly on the Mystery & Thrillers page.

     "Even as Amazon.com grows into the place where people can find,

discover, and buy anything they might want online, we remain passionate about books and committed to building the best online bookstore for our customers," said Carl Gish, Amazon.com Book Store general manager. "We are constantly enhancing the store to expand selection, make it easier to use, and otherwise make the shopping experience better for our customers. Listening to our customers paid off and they rewarded us by increasing our leadership position in the fourth quarter. In fact, if you placed the books sold by Amazon.com in the fourth quarter of 1999 side to side, they would stretch 265 miles, or more than 48 times the height of Mount Everest -- including the newly calculated height."

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 13 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service -- with operations in Seattle; Portland, Oregon; and Southern California -- at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; and Ashford.com (Nasdaq:ASFD), the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com. Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; and NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.


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