Events will run in Fort Lauderdale, FL; Chicago, IL; Los Angeles, CA;
and Seattle, WA between March and October 2019
Attendees will learn how to leverage tools and resources to help
their business succeed in Amazon’s Stores, prepare for seasonal surges,
network with fellow sellers, and get one-to-one help from Amazon's
More than half of units sold in Amazon’s stores are from small and
medium-sized businesses, with over a million U.S.-based small and
medium-sized businesses selling in Amazon’s stores
SEATTLE--(BUSINESS WIRE)--Mar. 25, 2019--
Amazon (NASDAQ: AMZN) today announced that its new Selling
Partner Summits, a series of six conferences for small and
medium-sized business (SMBs) to help them build their business in
Amazon’s stores, have sold out in just six weeks. More than 1,800 SMBs
are set to attend the nationwide events between March and October. The
Summits are part of Amazon’s significant investment to help businesses
succeed in selling their products online.
Each Summit will feature an Amazon-led educational track, experts
lounge, and product labs to help small businesses build and grow their
sales in Amazon’s stores. Participants will learn directly from Amazon's
experts and meet like-minded Amazon sellers to network, learn, and share
success stories. The first event will be held in Ft. Lauderdale, FL on
March 26-27. Later in 2019, the Summits will be hosted in Chicago, Los
Angeles, and Seattle.
“We are a champion of small business across America, investing heavily
to help over a million businesses sell their products in Amazon Stores
while creating economic opportunity and jobs for hundreds of thousands
of people across the country,” said Pete Sauerborn, VP of Selling
Partner Recruitment and Development for Amazon. “As part of our
commitment to empowering small business, these summits are another
powerful tool to help them learn how to sell online and grow their
At the Summits, attendees will have an Amazon-led educational track
based on their business model and how long they’ve been selling. The
educational tracks are segmented as New Brand Owner, Established Brand
Owner, New Reseller, and Established Resellers. Each track is engineered
for sellers to walk away from the event with knowledge and insights to
help them scale their business and better identify the growth levers
that make the most sense for their business.
The Selling Partner Summit Series will feature sessions designed to help
sellers grow their business, including:
Customer Obsession: Understand your pivotal role in Amazon’s
commitment to maintaining outstanding customer experience.
The Selling Partner Journey: Get an overview of the tools and
programs available to sellers and how they can help you grow your
Inventory & Fulfillment: Study up on fulfillment options
and inventory management best practices to prevent stock-outs and plan
for seasonal sales surges.
Discovery: Learn how to help Amazon customers find your
products via listing creation, search optimization, and advertising
Account Health: Understand the policies, metrics, and processes
pertaining to your account health.
Featured Offers (buy box): Make sense of featured offer
eligibility and the performance-based requirements products must meet
to 'win the featured offer.'
Amazon Expert Lounge: Ask your remaining questions 1:1 in the
Expert Lounge after completing the educational tracks.
Registration for the new Selling Partner Summit Series opened on
February 6th and sold out quickly in just six weeks. Amazon
has previously hosted events to help sellers including Amazon Academy
events across Europe and the Boost Conference in the U.S., specifically
for businesses using the Fulfillment by Amazon service.
More than half of units sold in Amazon’s stores are from SMBs. The 2018 Amazon Small
Business Impact Report revealed that there are more than one million
U.S.-based SMBs selling in Amazon’s stores, and SMBs are estimated to
have created more than 900,000 jobs worldwide to support their sales
through Amazon. In 2018, more than 50,000 small and medium-sized
businesses exceeded $500,000 in sales in Amazon’s stores worldwide, and
nearly 200,000 surpassed $100,000 in sales. The number of small and
medium-sized businesses eclipsing $1 million in sales in Amazon’s stores
worldwide grew by 20 percent last year.
To learn more about the Selling Partner Summit Series, visit here.
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about and
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