The new collection is launching with 12 items including moisturizers,
serums, eye cream, spot treatments and more
Products feature sought-after ingredients such as retinol, hyaluronic
acid and vitamin C to help fight acne, dark spots, fine lines,
dehydration and dullness
SEATTLE--(BUSINESS WIRE)--Mar. 20, 2019--
Amazon (NASDAQ:AMZN) today announced the launch of Belei, a line of
high-quality skincare products that offer solutions for various skin
types and feature ingredients with proven effectiveness. The collection
has 12 different items, including everything from retinol moisturizer to
vitamin C serums, to help customers address common skincare concerns
like acne, the appearance of fine lines and wrinkles, dark spots,
dehydration, dullness and more. All Belei products are free of parabens,
phthalates, sulfates and fragrance and are not tested on animals. Belei
product bottles are made of post-consumer recycled resin and carton
packaging is 100% recyclable.
This press release features multimedia. View the full release here:
From left to right: Belei Retinol Refining Moisturizer, Belei Triple-Peptide Eye Cream, Belei Ferulic Acid + Vitamins C and E Serum, Belei Hydrating Hyaluronic Acid (Photo: Business Wire)
“Our goal is to help customers spend less time and money searching for
the right skincare solutions,” said Kara Trousdale, Head of Beauty for
Private Brands on Amazon.com. “We took a simple, no-nonsense approach
when creating Belei, developing products with ingredients that are both
proven to deliver results and also offer customers great value for the
All Belei products are eligible for free shipping, including unlimited
FREE Two-Day Shipping with Amazon Prime, and come with our Satisfaction
Guarantee. The full collection is available at www.amazon.com/belei.
Facial Wipes, $9
Oil-free micellar wipes that
gently remove makeup, dirt, and complexion-dulling impurities.
Balancing Mask, $18
A revitalizing clay mask made
with charcoal that leaves skin feeling clean from deep within, and
advanced hyaluronic acid to help retain moisture.
Face Moisturizer SPF 50, $22
oil-free moisturizer to help preserve and protect skin. Contains an
advanced formula of fast-absorbing sunscreen for non-greasy daily
Control Spot Treatment, $22
acne-fighting formula to help fight blemishes. Apply at the onset of
breakouts for maximum effectiveness.
Spot Solution Serum, $22
A lightweight serum that
helps to even pigmentation and lighten the appearance of dark spots
caused by acne. Use directly on areas of concern or all over to help
even skin tone.
Eye Cream, $22
A lightweight, tri-peptide blend
eye cream with hyaluronic acid, caffeine and aloe vera to help
minimize the appearance of fine lines, puffiness and dark circles.
C + HA Serum, $35
A silky, lightweight serum with
the clarifying power of vitamin C and hyaluronic acid that leaves skin
feeling hydrated and refreshed.
C Moisturizer, $35
This moisturizer blends vitamin
C and hyaluronic acid with a botanical complex that helps smooth skin
with daily use.
Refining Moisturizer, $35
A refining moisturizer
that uses the latest technology in retinol delivery to release vitamin
A to the skin over the course of the day or night. A botanical complex
soothes skin, while squalane and hyaluronic acid help skin appear
smooth and refined.
A silky moisturizer that contains
a high level of an advanced formula of hyaluronic acid. Blended with
squalane and glycerin, it locks in valuable moisture for hours to keep
skin feeling smooth and refreshed.
Hyaluronic Acid Serum, $40
This serum is a
multi-tasker that tackles a multitude of skin needs in a single serum.
A long-lasting blend of five specialized hyaluronic acids helps retain
moisture, while reducing the appearance of fine lines.
Acid + Vitamins C and E Serum, $40
helps to purify and refine the skin, blending the antioxidant powers
of ferulic acid, vitamin C and vitamin E. Combined, these ingredients
help even skin tone and leave skin feeling hydrated and refreshed.
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about and
View source version on businesswire.com: https://www.businesswire.com/news/home/20190320005029/en/
Source: Amazon.com, Inc.