Members worldwide purchased more than 100 million products during
Members celebrated Prime Day with a week of savings at Whole Foods
Market, where they saved millions of dollars – the best-selling deal was
Best sellers worldwide were the Fire TV Stick with Alexa Voice Remote
and Echo Dot – making this, with 12-hour early access to device deals,
the biggest event ever for Amazon devices
SEATTLE--(BUSINESS WIRE)--July 18, 2018--
(NASDAQ:AMZN) – On a day (and a half) with more than one million deals
worldwide offered exclusively to Prime members, sales this Prime Day
surpassed Cyber Monday, Black Friday and the previous Prime Day, when
comparing 36-hour periods, making this once again the biggest shopping
event in Amazon history. Prime members worldwide purchased more than 100
million products during this year's Prime Day event. Best-sellers
worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot –
making this, with 12-hour early access to device deals, the biggest
event ever for Amazon devices. For the first time, U.S. Prime members
celebrated Prime Day with a week of savings at Whole Foods Market.
Members saved millions of dollars at Whole Foods Market with Prime Day
deals, of which the best-selling deal was organic strawberries. Small
and medium-sized businesses selling on Amazon far exceeded $1 billion in
sales this Prime Day.
"Prime Day offers us a unique opportunity to thank Prime members with
our best deals," said Jeff Wilke, CEO Worldwide Consumer, Amazon.
"Extending Prime Day to a day and a half this year allowed us to further
reward members with unbeatable deals, access to exclusive new products
and unforgettable experiences that highlight the many benefits of a
Prime membership. All of this was made possible because of our many
valued associates – the global team that continues to make Prime Day
bigger and better."
Global Highlights from Prime Day 2018
A record number of Prime members shopped across 17 countries.
Amazon welcomed more new Prime members on July 16 than any previous
day in Amazon history.
Customers purchased millions of Fire TV devices on Amazon globally
during Prime Day.
Prime Day was the biggest event ever for Echo devices with screens,
Echo Show and Echo Spot.
Customers purchased more than five million items in each of the
following categories: Toys, Beauty products, PCs and computer
accessories, Apparel and Kitchen products.
Prime Day was the best event ever for Amazon devices for kids,
including Echo Dot Kids Edition, Fire 7 Kids Edition tablet and Fire
HD 8 Kids Edition tablet.
July 16 was the best day ever for Fire TV devices and Kindle e-readers
on Amazon globally.
For the first time, members in Australia, Singapore, the Netherlands
and Luxembourg participated in Prime Day.
Millions of customers around the world streamed Unboxing Prime Day
events including the Amazon Music concert with Ariana Grande as well
as the PUBG Squad Showdown hosted by Twitch Prime with a performance
U.S. Highlights from Prime Day 2018
This Prime Day, members enjoyed access to Amazon device deals 12 hours
earlier. The Toshiba 4K Ultra HD Fire TV Edition (50-inch) and the
Toshiba 4K Ultra HD Fire TV Edition (43-inch) are now the best-selling
TV deals in Amazon history – together selling over six times as many TVs
compared to last year's record-setting Fire TV Edition. Other highlights
July 17 was the biggest sales day for smart home devices in Amazon
history, with over a million devices sold.
Ring had its biggest day ever on Amazon on July 16, with the Ring
Video Doorbell Pro selling out.
The Amazon Cloud Cam was the best-selling security camera deal in
For the first time, U.S. Prime members celebrated Prime Day with a
week of savings at Whole Foods Market. Members saved millions of
dollars at Whole Foods Market with Prime Day deals, of which the
best-selling deal was organic strawberries.
Members purchased more than 300,000 Instant Pot 6 Qt 7-in-1 Multi Use
and 150,000 LifeStraw Personal Water Filters.
Members stocked up for back-to-school and off-to-college season,
purchasing millions of pencils and pens.
Some of the top sellers from Amazon brands, by category, were Stone &
Beam Ceramic Geometric Table L Presto! Ultra Soft Toilet Paper;
Daily Ritual Women's Jersey Short-Sleeve V-Neck T-Shirt Dress and
AmazonBasics Pre-Seasoned Cast Iron Skillet.
Prime Day Best Sellers by Country
Customers' most popular purchase this Prime Day was the Fire TV Stick
with Alexa Voice Remote, which was not only the best-selling Amazon
device, but also the best-selling product from any manufacturer in any
category across Amazon globally. Top sellers from around the world,
excluding Amazon devices, include:
U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test;
LifeStraw Personal Water Filter
U.K.: Bosch Cordless Drill; Philips Hue Personal Wireless
Lighting Light strip; Finish Dishwasher Tablets
Spain: SanDisk Ultra 64GB memory card; Cecotec Conga Excellence
990 4 in 1 iTech 3.0 robot vacuum cleaner
Singapore: Coca-Cola Zero Sugar; Play-Doh Shape and Learn Shape
a Story; Kleenex Ultra Soft Toilet Tissue
Netherlands: Osmart Zigbee Smart Plug; Philips Hue White
Ambiance GU10 LED Spot; Sandisk Micro SD
Mexico: Ace Powder Laundry Detergent; Amazon Basics USB
Luxembourg: Jamie Oliver Tefal pan; Brita water filter;
Solar-lamp in Preserve Jar with USB connector
Japan: Top Super Nanox Liquid Laundry Detergent + Extra Large
Refill, SAVAS Whey Protein 100 cocoa flavor 1050g
Italy: Finish Dishwasher Tabs All in 1 Max; Braun
Multi-grooming Kit Precision Trimmer 9-in-1 for beard Styling; Hoover
Rechargeable Broom 2-in-1 Freedom
India: Redmi Y2 Gold 32 GB smartphone; Tata salt; Mi 10000mAH
Li Polymer Power Bank 2i
Germany and Austria: PlayStation Plus Membership; Jamie Oliver
Pan by Tefal; Osmart Zigbee Smart Plug
France: PlayStation Plus Membership; SanDisk Ultra 64GB memory
card, TP Link Wi-Fi connected plug
China: Philips Sonicare Healthy White HX6730 Toothbrush; Braun
Digital Ear Thermometer; Paul & Joe Beaute Moisturizing Foundation
Canada: Instant Pot 6 Qt 7-in-1 Multi Use; LifeStraw Personal
Water Filter; Bose QuietComfort Noise Cancelling Headphones
Belgium: SanDisk Ultra 128GB memory card; Osmart Zigbee Smart
Plug; Philips Hue lightbulbs
Australia: PlayStation 4 Pro 1TB Console with Bonus Fortnite
Content; FIFA 18 for PlayStation 4; Philips Hue lightbulbs
Unboxing Unique Experiences Around the Globe
In the week leading up to Prime Day 2018, millions of customers streamed
the Unboxing Prime Day events. Amazon Music hosted an exclusive concert
featuring Ariana Grande, Alessia Cara, Julia Michaels and Kelsea
Ballerini in New York, Twitch Prime invited deadmau5 to take on the
world's top gamers in a PUBG Squad Showdown in Los Angeles and customers
in London, Tokyo and Milan were able to join in the live celebration
with a number of unique experiences. Watch event highlights here.
Spotlighting Small and Medium-Sized Businesses
Small and medium-sized businesses selling on Amazon far exceeded $1
billion in sales this Prime Day. Products from these unique sellers
increase variety, selection, and contribute to the ever-expanding
inventory available to Prime members worldwide.
Feedback from small businesses includes:
"Prime Day 2018 has exceeded our expectations – sales are up more than
400 percent over a typical day. We're excited to leverage the momentum
as we move into the second half of 2018," said Caron Proschan, Simply
"Prime Day was the biggest single sales day of the year. We sold 10
times as many items as we sell on a regular day," said Chris Guiher,
Vintage Book Art Co.
"Prime Day has been our most successful day ever when launching new
products. We released 10 new items, and all 10 are up more than 300
percent over our previous launches," said Brandon Straub, Tegu.
"Prime Day has more than exceeded our best expectations. We've sold more
Bakblade 2.0's than ever and sales are up 10 times a regular day," said
Matt Dryfhout, Bakblade.
Every Day Made Better with Prime
Prime was designed to make your life better every single day. Over 100
million paid members around the world enjoy the many benefits of Prime,
including shopping and entertainment. In the U.S. that includes
unlimited access to award-winning movies and TV episodes with Prime
Video; unlimited access to Prime Music, Audible Channels for Prime,
Prime Reading, Prime Photos, Twitch Prime; early access to select
Lightning Deals, one free pre-released book a month with Amazon First
Reads, and more. Prime members can also get deep discounts on select
popular products at Whole Foods Market plus an additional 10 percent off
hundreds of sale items. Prime was built on the foundation of unlimited
fast, free shipping and members receive Prime FREE One-Day Shipping and
Prime FREE Same-Day Delivery in more than 8,000 cities and towns,
two-hour delivery with Prime Now in more than 30 major cities and
unlimited Free Two-Day Shipping on more than 100 million items. Start a
free trial of Amazon Prime at amazon.com/prime.
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180718005495/en/
Source: Amazon.com, Inc.