The world’s most popular racing series races to AWS—the cloud with
the best performance and broadest and deepest functionality
Formula 1 and AWS team up to innovate on the fan experience,
delivering a new series of race statistics, F1 Insights Powered
by AWS, that will be broadcast for the first time on the international
feed from the Formula 1 2018 Eyetime Austrian Grand Prix
SEATTLE--(BUSINESS WIRE)--Jun. 29, 2018--
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:
AMZN), announced that Formula One Group (Formula 1) (NASDAQ: FWONA,
FWONK) is moving the vast majority of its infrastructure from
on-premises data centers to AWS, and standardizing on AWS’s machine
learning and data analytics services to accelerate its cloud
transformation. Formula 1 will work with AWS to enhance its race
strategies, data tracking systems, and digital broadcasts through a wide
variety of AWS services—including Amazon SageMaker, a fully managed
machine learning service that enables everyday developers and scientists
to easily build and deploy machine learning models, AWS Lambda, AWS's
pioneering event-driven serverless computing service, and AWS analytics
services—to uncover never-before-seen metrics that will change the way
fans and teams enjoy, experience, and participate in racing. Formula 1
has also selected AWS Elemental Media Services to power its video asset
workflows, enhancing the viewing experience for its 500 million plus
fans worldwide.
Using Amazon SageMaker, Formula 1’s data scientists are training deep
learning models with 65 years of historical race data, stored in both
Amazon DynamoDB and Amazon Glacier. With this information, Formula 1 can
extract critical race performance statistics to make race predictions
and give fans insight into the split-second decisions and strategies
adopted by teams and drivers. For example, Formula 1 data scientists can
predict when the window of opportunity is opening and closing for teams
to pit their cars for maximum advantage, as well as determine the best
timing for changing tires. By streaming real-time race data to AWS using
Amazon Kinesis, Formula 1 can capture and process key performance data
for each car during every twist and turn of the Formula 1 circuits with
unmatched accuracy and speed. Then, by deploying advanced machine
learning via Amazon SageMaker, Formula 1 can pinpoint how a driver is
performing and whether or not drivers have pushed themselves over the
limit. By sharing these insights with fans through television broadcasts
and digital platforms, Formula 1 is improving the fan experience,
allowing them to dive deep into the inner workings of their favorite
teams and drivers.
“For our needs, AWS outperforms all other cloud providers, in speed,
scalability, reliability, global reach, partner community, and breadth
and depth of cloud services available,” said Pete Samara, Director of
Innovation and Digital Technology at Formula 1. “By leveraging Amazon
SageMaker and AWS’s machine learning services, we are now able to
deliver these powerful insights and predictions to fans in real time. We
are also excited that the Formula 1 Motorsports division will run High
Performance Compute workloads in a scalable environment on AWS. This
will significantly increase the number and quality of the simulations
our aerodynamics team can run as we work to develop the new car design
rules for Formula 1.”
“Leveraging the cornucopia of services offered by the world’s leading
cloud, Formula 1 will engage with its growing global fan base in unique
ways,” said Mike Clayville, Vice President, Worldwide Commercial Sales
at AWS. “Formula 1’s years of valuable historical race data analyzed
against the real-time information that is collected in every race using
AWS’s machine learning, streaming, and analytics services will uncover
new racing metrics and insights that were unimaginable in the past. And,
with AWS Elemental Media Services, they will engage their audience
through truly differentiated experiences that will thrill generations to
come.”
About Amazon Web Services
For over 12 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over 125
fully featured services for compute, storage, databases, networking,
analytics, machine learning and artificial intelligence (AI), Internet
of Things (IoT), mobile, security, hybrid, virtual and augmented reality
(VR and AR), media, and application development, deployment, and
management from 55 Availability Zones (AZs) within 18 geographic regions
and one Local Region around the world, spanning the U.S., Australia,
Brazil, Canada, China, France, Germany, India, Ireland, Japan, Korea,
Singapore, and the UK. AWS services are trusted by millions of active
customers around the world—including the fastest-growing startups,
largest enterprises, and leading government agencies—to power their
infrastructure, make them more agile, and lower costs. To learn more
about AWS, visit https://aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.
About Formula 1®
Formula 1®, which began in 1950, is the world's most prestigious motor
racing competition and is the world's most popular annual sporting
series. In 2017 it was watched by 1.8 billion cumulative television
viewers from over 200 territories. The 2018 FIA Formula One World
Championship™ runs from March to November and spans 21 races in 21
countries across five continents. Formula One World Championship Limited
is part of Formula 1, and holds the exclusive commercial rights to the
FIA Formula One World Championship™.
Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA,
LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One
Group tracking stock.

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Source: Amazon Web Services, Inc.
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