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Amazon Introduces a New Way to Experience Alexa with Show Mode for Fire Tablets and the New Show Mode Charging Dock

Show Mode offers an immersive hands-free Alexa experience for Fire tablets—just ask Alexa to show your calendar, video flash briefings, weather, timers, movie trailers, camera feeds, and more—with full screen visual responses that are optimized to be glanceable whether up close or across the room

New Show Mode Charging Dock automatically switches your Fire tablet into Show Mode for an Alexa experience the whole family can use—ask Alexa to add items to your shopping or to do lists, call your mom, or see who is at the front door

Simply place your Fire tablet into the Show Mode Charging Dock on the kitchen counter or tabletop for easy charging; enjoy your movies, TV shows, books, apps, and games while in the dock or pick up the tablet to take them with you on the go

SEATTLE--(BUSINESS WIRE)--Jun. 28, 2018-- (NASDAQ: AMZN)—Amazon today announced Show Mode: a new, immersive hands-free Alexa experience for Fire HD 8 and Fire HD 10 tablets that provides full-screen visuals that complement voice responses from Alexa. Show Mode lets you ask Alexa to see trending news, weather, camera feeds, and more—all glanceable whether you’re up close or across the room. Also available is the new Show Mode Charging Dock, a docking station for current generation Fire HD 8 and Fire HD 10 tablets that automatically transitions the tablet into Show Mode and holds the device at an adjustable angle while charging.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180628005687/en/

Amazon Show Mode Charging Dock (Photo: Business Wire)

Amazon Show Mode Charging Dock (Photo: Business Wire)

“Last year, we introduced Alexa hands-free on the Fire HD 10 and customers are loving it—in fact, the Fire HD 10 is now our highest-rated Fire tablet,” said Kevin Keith, General Manager, Amazon Devices. “We’re now taking that Alexa experience one step further with Show Mode and the Show Mode Charging Dock. Place your tablet into the dock and it transforms into a more immersive Alexa experience—just ask to see the weather, news, a TV show, make a video call, and more; pick up your tablet from the dock to access your favorite apps, books, and websites. It’s a whole new way for customers to use and enjoy their Fire tablets.”

Using the Show Mode Charging Dock, just ask Alexa to show you a recipe, set a timer, and then announce that dinner’s ready through other Echo devices in your home—all hands-free. You can also ask Alexa to start a video call with friends and family, watch a movie or TV show, play your flash briefing or Audible book on your Fire tablet while in the Show Mode Charging Dock; or if you want to move to a different room—just grab the tablet and go.

You can also use Show Mode to play your favorite music. Just ask Alexa to play a song, station, or genre and Show Mode displays the song lyrics on your tablet screen. For even richer audio sound, connect your Fire tablet to an external speaker via Bluetooth.

The Show Mode Charging Dock design is small enough to fit on a kitchen counter, nightstand, or desk and is easy to use for wire-free charging. It comes with a case and adjustable stand—just place your Fire tablet in the case and drop it into the stand; magnets on the case will guide the tablet into position for charging while the stand holds your Fire tablet at an adjustable angle for easy viewing.

Availability

As a special introductory offer, Show Mode Charging Dock for Fire HD 8 is $34.99 (regularly $39.99) and is available for pre-order at www.amazon.com/ShowModeDock8. Show Mode Charging Dock for Fire HD 10 is $49.99 (regularly $54.99) and is available for pre-order at www.amazon.com/ShowModeDock10. Show Mode Charging Dock will begin shipping on July 12.

Show Mode Charging Dock is also available bundled with a Fire HD 8 tablet starting at $109.98—a $10 savings, or bundled with a Fire HD 10 tablet starting at $189.98—a $15 savings. Additional Show Mode Charging Dock stands and cases will also be available on Amazon.com starting July 12.

Show Mode will be delivered to current generation Fire HD 8 and Fire HD 10 tablets via a free, over-the-air software update, rolling out to customers starting July 2.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Source: Amazon.com, Inc.

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