Fire HD 10 Kids Edition comes bundled with a Fire HD 10 tablet,
featuring a brilliant 10.1” 1080p Full HD screen, ultra-fast processor,
32 GB of storage, and up to 10 hours of battery life, plus a year of
Amazon FreeTime Unlimited, a kid-proof case, and 2-year worry-free
guarantee—only $199.99 (total value of over $319)
Amazon FreeTime Unlimited offers over 15,000 age-appropriate books,
videos, educational apps, and games; kids also have access to tens of
thousands of hand-curated, kid-friendly websites and YouTube videos
Provides tools just for parents, including Parent Dashboard,
Discussion Cards, and Amazon FreeTime parental controls that give
parents the ability to manage time limits by activity, set educational
goals, adjust age filters, set a Bedtime for when FreeTime shuts down
for the day, and more
SEATTLE--(BUSINESS WIRE)--Jun. 28, 2018--
(NASDAQ: AMZN)—Amazon today announced the newest addition to its
best-selling Fire tablet lineup: the all-new Fire HD 10 Kids
Edition—Amazon’s largest tablet built from the ground up for kids. Fire
HD 10 Kids Edition is built around three ideas:
This press release features multimedia. View the full release here:
Fire HD 10 Kids Edition (Photo: Business Wire)
1. Kids want a real tablet, not a toy— Fire HD 10 Kids Edition
offers a 10.1” 1080p Full HD display, an ultra-fast quad-core processor,
32 GB of storage with up to 256 GB of expandable storage via a microSD
card slot, and up to 10 hours of battery life, so kids can enjoy the
Full HD videos they love and play games with the fast performance they
2. Parents don’t want to worry about the content their kids are
viewing—Includes a year of Amazon FreeTime Unlimited, which offers
more than 15,000 books, videos, educational apps, and games that have
been curated for age-appropriateness, plus access to tens of thousands
of hand-selected websites and YouTube videos and world-class parental
controls—at no additional cost.
3. Despite best intentions, kids break things—Fire Kids Edition
tablets come with a kid-proof case available in blue, pink, or yellow,
and a two-year worry-free guarantee—if they break it, return it and
we’ll replace it. No questions asked.
“Our Fire Kids Edition tablets provide the perfect balance of offering
age-appropriate content kids love and tools parents trust, and we’re
thrilled that customers have made us the #1 best-selling kids tablet in
the U.S.,” said Kurt Beidler, Director of Kids & Family, Amazon. “Our
latest kids tablet, the all-new Fire HD 10 Kids Edition, is the largest
and fastest kids tablet we’ve ever offered, with a beautiful 10.1” 1080p
Full HD display, ultra-fast processor, and thousands of books, videos,
apps and games—we think families are going to love it.”
The Content Kids Love, Available on the Go
Fire HD 10 Kids Edition includes a year of Amazon FreeTime Unlimited, an
all-you-can-eat subscription service that gives kids ages 3-12 unlimited
access to over 15,000 age-appropriate books, videos, educational apps,
and games with new titles added regularly. Kids can enjoy new and
popular titles, like Splat the Cat, Crossy Road, Fruit Ninja, Lost in
Oz, Star Wars: Puzzle Droids, Teeny Titans – Teen Titans Go!, and
more—available from popular brands like Disney, Nickelodeon, Amazon
Studios, PBS Kids, HarperCollins, and Macmillan. Parents can also add
content they own, like Netflix or Minecraft, into their child’s FreeTime
profile. For ultimate entertainment on the go, FreeTime Unlimited
content can also be downloaded for viewing offline, such as while in the
car or on an airplane. Amazon FreeTime also includes a kid-friendly web
browser that provides kids with controlled access to tens of thousands
of YouTube videos and websites—parents can also add more websites if
they choose to. All of the content is kid-friendly, age-appropriate, and
hand-selected by the Amazon FreeTime team.
After the first year, Amazon FreeTime Unlimited starts at just $2.99 per
month for Prime members and $4.99 per month for customers who are not
yet Prime members. The FreeTime Unlimited subscription can be used on
Fire tablets, including Fire Kids Edition tablets, Kindle e-readers,
Android phones and tablets, and iOS phones and tablets. Families can
also use their FreeTime Unlimited subscription to access FreeTime
Unlimited on Alexa, an all-new Alexa experience for kids and parents
with over 300 Audible kids’ books; kid-friendly, ad-free radio stations
and playlists; character alarms; and premium Alexa skills from Disney,
Nickelodeon, National Geographic, and more. FreeTime Unlimited on Alexa
is available on compatible Echo devices, including Echo Dot Kids
Edition, Echo, Echo Dot, and Echo Plus.
The Tools Parents Want, When They Want Them
Over 10 million kids (and their parents) have enjoyed the award-winning
Amazon FreeTime service, which provides the perfect balance between
giving kids the freedom of choice and unlimited access to the content
they love, while providing parents peace of mind knowing that what their
kids are viewing on their device is age-appropriate. Amazon FreeTime
offers world-class parental controls that encourage learning before
play, and give parents the ability to adjust their child’s FreeTime
Weekday and weekend settings—parents can set time limits by
weekdays and weekends.
Bedtime—parents can control when FreeTime shuts down for the
day and turns back on the next morning.
Educational goals and time limits—parents can set daily limits
or restrict certain categories, such as apps and games, while leaving
unlimited time for reading.
Learn First—parents can block access to entertainment content
until after educational goals are met each day.
Total screen time—parents can choose a set amount of total
screen time per day, after which the tablet will shut down for the day.
Age filters—parents can adjust settings to tailor the FreeTime
experience for each child and ensure the content their kids are
viewing is age-appropriate for them.
Add or remove content—parents can add titles from their own
content library into FreeTime, or choose to remove unwanted FreeTime
Enable the web browser—parents can choose to enable or disable
the kid-friendly web browser within FreeTime.
Additionally, Parent Dashboard continues to provide new and helpful ways
for parents to manage their child’s screen time and connect with them
over the digital content they’re viewing in FreeTime. With Parent
Dashboard, parents simply log-in to parents.amazon.com
from any web browser to access:
Daily activity reports—parents can view the digital content
their kids are using in FreeTime and determine how to manage time
limits and educational goals.
Remote parental controls—parents can adjust their child’s
FreeTime settings remotely, including adding content from their
personal library, setting daily goals and time limits, enabling the
web browser, pausing the device, and more—all without tracking down
their child’s device.
Discussion Cards—similar to a family book club, parents can
access summaries and sample questions based on the books, videos,
educational apps and websites that are viewed within FreeTime.
Discussion Cards also provide ideas for ways to connect online
experiences with real-world activities, such as “volunteer at the
local animal shelter to help homeless dogs and cats.”
“We hear from parents how important it is to have the tools they need to
make decisions about their child’s screen time,” said Kurt Beidler. “We
work hard to provide parents with those tools so they can stay connected
to their child’s digital experience, including FreeTime parental
controls and Parent Dashboard, which make it easy for parents to
participate in their child’s activity and adjust tablet settings
The all-new Fire HD 10 Kids Edition is available for pre-order starting
today for $199.99 (a total value of over $319) at www.amazon.com/FireHD10KidsEdition
and starts shipping July 11. It is available in three fun color options:
blue, pink, and yellow.
As a special introductory offer, Fire HD 10 Kids Edition tablets are
available in a multi-pack option so every member of the family can enjoy
one. Buy two Fire HD 10 Kids Edition tablets and save $100—that’s 25
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180628005685/en/
Source: Amazon.com, Inc.