Amazon partners with Best Buy because of its industry-leading role in
bringing the latest technology to millions of customers
Best Buy chooses Amazon Fire TV Edition for its innovative user
experience combined with the intelligence of Alexa
SEATTLE & MINNEAPOLIS--(BUSINESS WIRE)--Apr. 18, 2018--
Amazon (NASDAQ: AMZN) and Best Buy (NYSE: BBY) today announced a
collaboration to bring the next generation of Fire TV Edition smart TVs
to customers in the United States and Canada. As a first step in the
partnership, Best Buy will launch more than ten 4K and HD Fire TV
Edition models from Insignia and Toshiba, beginning this summer.
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Amazon founder and CEO Jeff Bezos and Best Buy chairman and CEO Hubert Joly announce new Fire TV Edition smart TVs in Bellevue, WA. (Photo: Business Wire)
“Amazon and Best Buy have a long history of working together, and today
we take our partnership to a new level,” said Jeff Bezos, Amazon founder
and CEO. “These Fire Edition smart TVs by Insignia and Toshiba deliver
beautiful visuals and all the movies and TV shows you love, with an
experience that gets better every day with Alexa. We could not have a
better partner in this endeavor.”
“Our goal is to enrich the lives of our customers by offering them the
very best products and services, whether they come to us online, visit
our stores, or invite us into their home,” said Hubert Joly, Best Buy
chairman and CEO. “Our partnership with Amazon is exciting because we
believe Fire TV Edition delivers an incredible user experience and
further strengthens the growing connection between home theater, home
automation and voice control.”
The newly designed smart TVs come with the Fire TV experience built-in,
uniquely bringing together live over-the-air TV and all your streaming
content into one easy-to-view location. Connect any HD antenna and
instantly use Alexa to search for and watch broadcast TV, or choose from
a vast catalog of streaming TV episodes and movies from Netflix, Prime
Video, HBO, PlayStation Vue, Hulu, and many more. Fire TV Edition
includes a Voice Remote with Alexa, making it easy to launch apps,
search for TV shows, play music, switch inputs, control smart home
devices, and more. It can also be paired with any Echo device allowing
you to easily use your voice to control your TV experience hands-free
with Alexa.
Fire TV Edition continues to improve even after your purchase, with more
new Alexa skills, software features, and applications added regularly.
Tens of thousands of Alexa skills are already accessible today, allowing
you to have amazing entertainment experiences, view and control your
smart home connected cameras, lighting, security systems, and more.
The partnership with Amazon is an example of Best Buy’s unique role in
working with the world's foremost technology companies, helping to
commercialize their innovations and bring them to life for the consumer.
The company accomplishes this through customer-focused curation of the
technology it sells online and in-store; in-store demonstrations
offering hands-on experiences for customers; needs-based selling
expertise designed to solve problems and address lifestyle needs; and,
services that support customers in installing, setting up and operating
their technology. Best Buy has played this role in a number of areas,
including, most recently, 4K televisions, premium computing and the
smart home.
Availability
Customers in the United States will have the ability to purchase the
first Fire TV Edition smart TV from Toshiba beginning this summer, with
additional models to be released in 2018. Fire TV Edition smart TVs will
be available exclusively in Best Buy stores, on BestBuy.com, and for the
first time, from Best Buy as a third-party seller on Amazon.com. The new
Fire TV Edition smart TVs will be available for purchase in Canada later
this year. Customers can learn more at www.bestbuy.com/FireTVEdition
or www.amazon.com/FireTVEdition.
About Amazon
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.
About Best Buy
We at Best Buy work hard every day to enrich the lives of consumers
through technology, whether they come to us online, visit our stores or
invite us into their home. We do this by solving technology problems and
addressing key human needs across a range of areas, including
entertainment, productivity, communication, food, security and health.
Please visit us at bestbuy.com
and follow @BestBuy.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180418005572/en/
Source: Amazon.com, Inc.
Amazon.com, Inc.
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