BMW Group will integrate Alexa into their vehicles in the US, UK and
Germany starting in 2018
SEATTLE--(BUSINESS WIRE)--Sep. 27, 2017--
Amazon (NASDAQ:AMZN) and BMW announced today that Amazon Alexa will be
available in BMW and MINI vehicles starting in mid-2018. Ask Alexa
in-car to get directions, call a business, play music or Audible
content, control your smart home, check the news, and more while you’re
on the go – without downloading a separate app.
Customers will also have access to tens of thousands of Alexa skills
from third-party developers like Starbucks, NPR, and TED Talks, among
others. For many requests, Alexa will provide voice responses paired
with visual cards on BMW’s and MINI’s control display, such as to do
lists or weather forecasts.
“We are excited to work with BMW to bring the Alexa experience to their
drivers,” said Ned Curic, Vice President, Alexa Automotive. “Voice is a
big part of the future, especially in cars. Using your voice to enjoy
content and interact with your car makes a great driving experience even
better. We can’t wait for BMW customers to try this out.”
“By making this step and integrating Alexa into our models from 2018,
BMW and MINI will form a more intrinsic part of our customers’ digital
lifestyles,” remarked Dieter May, Senior Vice President Digital Services
and Business Models at the BMW Group. “Voice control first featured in
BMW Group cars many years ago, and we are now enhancing its
functionality by adding a digital ecosystem, which will open up all
sorts of new possibilities that customers can access quickly, easily and
safely from their car.”
Voice is a natural way to interact with your car while you’re on the go.
For example, you will be able to ask Alexa to turn on the porch lights
or adjust your home’s temperature when you start the drive home from
work. Or, you could ask Alexa to order your favorite Starbucks coffee
drink so you can skip the line and get on with your day.
This in-car experience builds on the BMW Connected skill for Alexa that
was introduced in 2016. The skill helps customers control their vehicle
– including activating climate control, locking the doors, and more –
from any Alexa-enabled device.
Amazon Alexa will be available in all 2018 model year BMW and MINI
vehicles from mid-2018 in the US, UK, and Germany.
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