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Amazon Thanks Customers for #1 Corporate Reputation Ranking in 23,000 Person Harris Poll

Score of 86.27 is a record high in 18-year history of poll

Today only, Amazon is offering a discount of $8.62 on orders of $50 or more to thank customers

Company receives “excellent” rating across all six dimensions of corporate reputation: Emotional Appeal, Workplace Environment, Products & Services, Financial Performance, Vision & Leadership, and Social Responsibility

Amazon ranks in top 10 for ninth straight year and #1 two years running

SEATTLE--(BUSINESS WIRE)--Feb. 22, 2017-- (NASDAQ: AMZN)—For the second straight year, Amazon ranked #1 in the annual Harris Corporate Reputation Poll. Amazon has now ranked in the top 10 for nine straight years and this year earned a record-high score of 86.27 for the 18-year survey. The survey, conducted by Harris Poll, surveys more than 23,000 people across the U.S. on six dimensions of corporate reputation—Emotional Appeal, Workplace Environment, Products & Services, Financial Performance, Vision & Leadership, and Social Responsibility—and respondents rated Amazon “excellent” in all six. To thank customers, Amazon is offering a discount today of $8.62 on orders of $50 or more. Customers can take advantage of the discount by entering the code BIGTHANKS at checkout.

“A huge thank you to customers—we’re energized by this recognition and will keep working and inventing on your behalf,” said Jeff Bezos, Amazon founder and CEO. “And congratulations to all Amazonians—these accolades are a direct result of the whole team’s obsession over customers, pioneering spirit, commitment to operational excellence and willingness to lean into bold bets.”

Amazon continues to innovate across all six dimensions of corporate reputation—becoming the largest corporate purchaser of renewable energy in 2016, pioneering programs for employees like Career Choice, offering egalitarian benefits so employees in Fulfillment Centers receive the same benefits as top execs, creating hundreds of thousands of direct jobs and hundreds of thousands more at small businesses through Marketplace and FBA, and inventing for customers with products and services like Kindle and Alexa.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

Source:, Inc., Inc.
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