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Three, Two, One…Holiday! Amazon.com Launches Black Friday Deals Store and Curated Holiday Gift Guides

This holiday season, customers can enjoy more deals than ever before on everything from HD TVs to stylish kitchen staples to some of the most popular toys of the year

To help customers find the perfect gift for everyone on their shopping list, Amazon offers curated holiday gift guides for Electronics, Home, Handmade, and other categories

Alexa, what are your deals? New this year, Prime members can use Alexa voice shopping to shop for almost anything, including exclusive deals for customers with an Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV, or Fire tablet

SEATTLE--(BUSINESS WIRE)--Nov. 1, 2016-- (NASDAQ:AMZN) – Amazon.com today announced the launch of its Black Friday Deals Store and more than a dozen curated holiday gift guides, officially marking the start of the holiday countdown. Customers can enjoy tens of thousands of deals this holiday season on Amazon.com, with new deals as often as every five minutes on everything from HD TVs to stylish kitchen staples to some of the most popular toys of the year. In addition, Amazon offers curated holiday gift guides to help take the guesswork out of shopping for loved ones and make it easier for customers to find the perfect gift for everyone on their list.

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“Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that – plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “This holiday season, we’re offering more deals than ever before and – for the first time ever – giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free. They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends.”

Black Friday Deals Store

Available at www.amazon.com/blackfriday, the Black Friday Deals Store is the leading deals destination for customers with tens of thousands of deals, and new deals as often as every five minutes, now through December 22. Customers can enjoy more deals than ever before this holiday season, including low prices on top gifts such as electronics, toys, clothing, jewelry, kitchen items, and more. In fact, Amazon is offering up to 20 compelling Deals of the Day in a single day. Some examples of the great deals Amazon customers can take advantage of this holiday season include: $20 off the Kindle Paperwhite, savings on an LG 55” 1080p Curved Smart OLED TV, and up to 40% off select Magformers toys.

Electronics Gift Guide

Available at www.amazon.com/electronicsgiftguide, the 2016 Amazon Electronics Gift Guide features more than 500 of this year’s hottest technology products all in one convenient location. Enthusiasts can explore new releases such as 360-degree cameras and buzz-worthy gifts like virtual reality headsets and 3D printers. The Electronics Gift Guide also features innovations from up-and-coming startups in the Amazon Launchpad program. Customers can browse more than 10 categories, including smart home, home entertainment, music, wearables, photography, gaming, gadgets and gizmos, and more. The Electronics Gift Guide also includes expert reviews and product demonstration videos to help customers find the perfect gift. And shoppers looking for budget-friendly gift ideas can find top gifts under $100.

Home Gift Guide

Available at www.amazon.com/homegiftguide, the 2016 Amazon Home Gift Guide is a curated list of more than a thousand of this season’s must-have products for the home. Filled with gift ideas for indoors and outdoors, customers can easily discover presents for everyone on their list, including cooks, bakers, home decorators, arts and crafters, smart home tech lovers, pets, backyard enthusiasts, kids and more, curated by experts in the industry such as Smitten Kitchen and Design*Sponge. Holiday decorators and party planners will find everything they need to set a festive scene at home. Customers can also shop the latest trends in the Home Gift Guide, including copper appliances, rose gold cutlery, and handmade ceramics, as well as browse products that are new this holiday season, including the KitchenAid Mini, NEST Fragrances Classic Candle (Hearth), Petcube Play Wi-Fi Pet Camera, and Bissell 1650A Pet Hair Eraser Vacuum.

Handmade at Amazon Holiday Gift Guide

Available at www.amazon.com/handmade, the Handmade at Amazon Holiday Gift Guide offers customers curated lists of genuinely handcrafted items sold directly by artisans. Featuring products for her, for him, and for kids, as well as handcrafted stocking stuffers for friends and family, the Gift Guide makes finding the perfect holiday present easier than ever. Heading into this holiday season, Amazon customers visiting the Handmade at Amazon store will see hundreds of thousands more handcrafted items, thousands of which are eligible for Free Two-Day Shipping with Amazon Prime. For shoppers looking for a personal touch, over half of the items listed on Handmade have options for customer personalization. With handcrafted items in categories from toys and games, to home décor, handbags and accessories and kitchen and dining, Handmade at Amazon is a one-stop-shop for artisan-crafted gifts this holiday season.

Shop from Anywhere, Anytime

The easiest and fastest way to shop – no matter where customers are – is with the free Amazon shopping app. Find out “where’s my stuff” in seconds, quickly use visual search to find anything and track the hottest deals by setting Watch-a-Deal alerts all season long. Plus, new this year:

  • Package X-Ray: Beginning November 15, customers who own an iPhone can use Package X-Ray to see what’s in a box that has been delivered without opening it and spoiling the surprise. Customers simply scan the barcode using their camera icon within the mobile app and the items that are inside the box will pop up on their screen.
  • Search Anything: Previously limited to barcodes and a few types of products, customers can now use the camera icon to search for almost anything. For example, point the camera at a pair of boots and the app will pull up a list of similar items.
  • Fling: Customers can quickly and effortlessly click into saved items, compare two items, or simply add items to a Wish List by flinging them into their tray. Simply hold down on an item while in the app and the tray appears, fling the item into the tray, and it will be saved for easy navigating later.

More Perks for Prime Members

New this holiday season, Prime members can use their voice to order tens of millions of products – including many of the items featured in the 2016 Amazon Electronics Gift Guide – just by asking Alexa on their Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV, or Fire tablet. In fact, there will be hundreds of exclusive deals just for voice shoppers this holiday season – simply go to www.amazon.com/alexadeals to learn more. Prime members receive an additional 20% discount on pre-order and new release video games. Members can also shop thousands of Lightning Deals with 30-minute early access and enjoy unlimited fast, free shipping options, including Two-Day Shipping on more than 30 million items, Prime FREE Same-Day Delivery on more than one million items available in 27 cities, and Prime Now where customers can find tens of thousands of products – such as select Black Friday deals and Holiday Gift Guide items – available for one- and two-hour delivery in more than 30 U.S. cities.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Source: Amazon.com

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