Customers can easily shop the earth’s largest selection of toys and
games, starting with Amazon’s top 100 picks for this holiday season or
by browsing our curated lists sorted by trend – tech toys, STEM toys,
mini figurines, crafts and DIY, active play, classic toys, family night
New deals offered each day throughout the holiday season, including
items from top brands such as Disney, Little Tikes, Barbie, Melissa &
Doug, Star Wars, K’NEX, LeapFrog and TEGU
SEATTLE--(BUSINESS WIRE)--Oct. 13, 2016--
(NASDAQ: AMZN) – Amazon.com today unwrapped its 2016 Holiday Toy List (www.amazon.com/holidaytoylist),
a hand-selected list of more than a thousand of the season’s most
sought-after products for kids featuring the hottest toys, games for the
entire family, electronics, popular books, learning toys and more. In
addition to once again spotlighting Parent Picks, Kid Picks and STEM
Picks, the Holiday Toy List also enables customers to easily shop the
latest trends – Tech Toys, Mini Madness, Craft & Create, Active Play and
Treasured Toys, making it easier than ever for customers to find the
perfect gift for every child on their list. Also new this holiday season
is Amazon’s Top 100 list, ideal for busy shoppers who want to quickly
and conveniently shop a condensed version of the Holiday Toy List and
the best-of-the-best toys and games.
Shop by Trend this Holiday Season
Toys with mobile app connectivity such as Cozmo
by Anki and Ravensburger
Space Hawk Starter Set are wildly popular this year as kids are
looking for new and exciting ways to stimulate their curious minds.
Science, Technology, Engineering and Math (STEM) toys such as the Osmo
Genius Kit, Fisher-Price
Think & Learn Code-a-Pillar and K’NEX
Education STEM Explorations: Swing Ride Building Set continue to
be popular among Amazon customers.
More and more, kids are getting involved in the maker movement and
requesting toys that enable them to tap into their creative side. Kids
are loving toy projects such as Thames
& Kosmos Crystal Growing, Poppit
Playset Bakery and Scientific
Explorer Young Architect City Planner Set.
This year, mini figures are causing Mini Madness, and kids want to
collect them all! Mini toy sets such as My
Mini MixieQ’s Bundle – Mini Rooms, Playsets, and Figures, Squinkies
Squinkieville Clubhouse Playset and Twozies
Café Playset are popping up on every kid’s wish list.
We expect Star Wars, Trolls and Moana toys to be
at the top of wish lists this holiday season, thanks to the upcoming
movie releases, with toys such as Star
Wars Imperial Stormtrooper, DreamWorks
Trolls Glitterific Guy Diamond and Disney
Moana Starlight Canoe and Friends to be top sellers.
Everyone is sure to look skyward this holiday season as drones such as
7909 Aton Quad-Rotor Helicopter and MOTA
JETJAT Nano Camera Video Drone are topping every big kid’s list.
New this year, the Holiday Toy List includes videos that highlight the
must-have products in each of the list’s editorial categories. Parents
and kids can enjoy the videos together and shop the featured products on
the same page as the video. Featured videos include Top
Picks and more!
“Amazon’s Holiday Toy List features our favorite toys for every child on
your list, hand-selected by our team of toy experts. Customers can
easily shop Parent Picks, Kid Picks or the top trends for the season to
find the perfect toy for every child, all from the comfort of their home
or on-the-go from a mobile device or tablet,” said Eva Lorenz, Category
Leader of Toys & Games for Amazon. “With millions of toys and games to
choose from on Amazon, the Holiday Toy List highlights the best toys and
games of the season at the lowest prices with convenient shipping
options so parents can spend more precious time with those who give
meaning to the season.”
Voice and Mobile Shopping
Last holiday season, nearly 70 percent of Amazon.com customers shopped
using a mobile device and customers shopping on Amazon’s mobile app more
than doubled. Customers who prefer to shop for the hottest toys away
from their desktops will find it easier than ever before with the new
mobile Holiday Toy List experience, ideal for browsing and shopping on
your phone or tablet at home or on-the-go. For those who prefer to shop
hands-free this holiday season, they can do so with the help of Alexa,
available on the Amazon Echo, Echo Dot, Amazon Fire TV, Amazon Tap and
more. With more than half a million Prime-eligible toys available to
order via Alexa-enabled devices, customers can purchase all the
must-have gifts on their child’s wish list with just their voice. It’s
as simple as saying, “Alexa, order Play-Doh,” to their Alexa-enabled
device such as the Amazon Echo Dot, and Alexa will search for the
lowest-priced option that ships with Prime and apply available
discounts. Prime members are already ordering popular toys such as the Star
Wars Sergeant Jyn Erso figurine from Alexa.
Can’t Miss Daily Deals
All items on Amazon’s Holiday Toy List will be featured in a daily deal
this holiday season, with deals offered on products from top brands such
as Disney, PowerWheels, Ravensburger Puzzles, Monster High and Green
Toys. Starting today, customers can enjoy up to 40% off select Melissa &
Doug Toys, with additional deals on Hasbro Games, Play-Doh, Nerf and
FurReal Friends to follow.
Anticipated Best Sellers and Exclusives
Toy List features hundreds of popular items that will appeal to kids
of all ages and interests. Some of the anticipated best-selling toys and
games for this holiday season include:
In addition, customers can discover toys available exclusively from
Amazon on the Holiday
Toy List, including:
Fast, Free Shipping Options
Customers who shop the Holiday Toy List will find the same tools and
helpful information they have come to know and love from Amazon,
including fast, free shipping options – unlimited Free Two-Day Shipping
on more than 30 million items with Amazon
Free Same-Day Delivery in 27 cities, and Prime
Now where customers can find more than 3,000 toys available for one-
and two-hour delivery in more than 30 U.S. cities – millions of helpful
customer reviews, best-sellers and personalized product recommendations.
For more information on the 2016 Holiday Toy List, please visit www.amazon.com/holidaytoylist.
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161012006403/en/
Source: Amazon.com, Inc.
Media Hotline: 206-266-7180