Press Release

<< Back Launches First-Ever Summer Toy List Featuring the Best Toys and Games for Summer Fun

Shop top picks for summer play, hand-picked by Amazon toy experts

Customers can browse the full list, featuring items ranging from beach toys to jungle gyms, or filter by activity, brand, age, price range, and more

SEATTLE--(BUSINESS WIRE)--May 5, 2016-- (NASDAQ: AMZN) – today launched its first-ever Summer Toy List (, an interactive shopping experience built to help kids and parents get the most out of their summer. With hundreds of hand-picked toys to choose from, customers can shop by category, as well as use intuitive search filters like brand, age, price range, reviews, and discount, to find exactly what they are looking for. In addition, the Summer Toy List features new, activity-focused categories selected by Amazon toy experts, to make the most out of road trips, days at the pool, or backyard fun.

“We are thrilled to showcase the best toys, games, and activities to keep kids engaged and happy throughout the summer,” said Eva Lorenz, Category Leader of Toys & Games for “Our new Summer Toy List is the perfect place for parents to find everything they need for summer fun. Whether they want to encourage exploration of a new STEM topic or keep their children entertained during a summer road trip, we have them covered.”

Amazon toy experts selected their favorite products in the following categories:

Amazon anticipates the best-selling toys and games this summer will include:

Customers can also discover toys sold exclusively by Amazon on the Summer Toy List, including:

Customers who shop the Summer Toy List will find the same tools and helpful information they have come to know and love from Amazon, including fast and free shipping options – unlimited Free Two-Day Shipping with Amazon Prime and Prime Free Same-Day Delivery in 27 metro areas – millions of helpful customer reviews, best-sellers, and personalized product recommendations. For more information on the Summer Toy List, please visit

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

Source:, Inc., Inc.
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