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Sellers on Amazon Cap off Big Year with More Than 40 Percent Growth on Cyber Monday

Sellers received orders for more than 23 million items on Cyber Monday

Fulfillment by Amazon delivered more than 1 billion items worldwide in 2015

Sponsored Products adoption grew more than 100 percent in 2015

SEATTLE--(BUSINESS WIRE)--Jan. 5, 2016-- (NASDAQ: AMZN) - Amazon today announced that more than 23 million items were ordered worldwide from sellers on Amazon on Cyber Monday, a more than 40 percent increase year-over-year. To help sellers scale their businesses and delight customers with Amazon’s award-winning fulfillment and customer service, the Fulfillment by Amazon (FBA) service delivered more than 1 billion items worldwide in 2015. Sponsored Products adoption by sellers worldwide grew more than 100 percent year-over-year as sellers advertised their products and built their brands on Amazon. During the holiday season, individuals and businesses selling on Amazon sold to more than 80 percent of Amazon customers worldwide who ordered a physical item.

“It’s never been easier for sellers, local merchants and artisans to grow their businesses on Amazon. With targeted advertising tools like Sponsored Products, access to Amazon’s fulfillment and customer service expertise through FBA, and new marketplaces like Handmade at Amazon and Amazon Home Services, businesses of all sizes can easily reach millions of customers around the world,” said Peter Faricy, VP for Amazon Marketplace. “2015 was a big year for sellers on Amazon. In fact, sellers added more new selection and shipped more items than in any previous year. We’re excited to build on that momentum as we continue to innovate on behalf of sellers and customers.”

2015 Amazon Services Growth

Marketplace and FBA

  • FBA delivered more than 1 billion items to customers worldwide.
  • Active sellers worldwide using the FBA service grew more than 50 percent year-over-year.
  • Using the FBA service, Amazon sellers from more than 100 different countries around the world fulfilled orders to customers in 185 countries.
  • Cross-border sellers worldwide using FBA grew more than 100 percent year-over-year.
  • FBA offers from sellers are now available with FREE Same-Day Delivery to Prime members in more than 750 U.S. cities across 16 U.S. metro areas on qualifying orders over $35.

Sponsored Products

  • In 2015, sellers worldwide using Sponsored Products grew more than 100 percent.
  • Sellers worldwide garnered more than $1.5 billion in sales through Sponsored Products listings.

Holiday Season

  • During the holiday season, individuals and businesses selling on Amazon sold to more than 80 percent of Amazon customers worldwide who ordered a physical item.
  • Sellers received orders for more than 23 million items on Cyber Monday.
  • FBA items shipped worldwide grew more than 60 percent year-over-year during the holiday season.
  • In the U.S., Sponsored Products clicks grew 200 percent year-over-year during the holiday season.

Business Highlights

New Marketplaces

  • Amazon launched Handmade at Amazon (, a new store featuring genuinely handmade items crafted and sold directly from artisans. Handmade at Amazon offers more than 200,000 quality handcrafted items from around the world, and artisans continue to add thousands of items each day. Handmade at Amazon has expanded to more than 10,000 artisans, with hundreds of new artisans joining every week.
  • Amazon unveiled Amazon Home Services (, a new marketplace for on-demand professional services, backed by Amazon’s Happiness Guarantee. Customers can browse, purchase, and schedule hundreds of professional services directly on Amazon. Amazon Home Services has handpicked pros offering upfront pricing on pre-packaged and custom services with helpful reviews from customers who have made verified purchases.
  • Amazon introduced Amazon Business (, a new marketplace that provides sellers the opportunity to grow their sales by reaching business customers. Amazon Business features exclusive business pricing tools, the ability for sellers to list their credentials and quantity discounts for qualifying purchases.
  • Amazon launched Amazon Exclusives (, a new store that gives customers direct access to innovative new products from more than a hundred up-and-coming brands. Manufacturers that join the Amazon Exclusives program and sell exclusively on Amazon and their own website receive additional merchandising, account management and promotion.


  • Amazon launched Selling on Amazon and FBA offerings in Mexico ( Amazon Mexico now offers customers millions of unique items from thousands of sellers across Mexico.
  • Amazon introduced Seller Fulfilled Prime in the U.S. and select international regions. Trusted sellers who fulfill their own products and guarantee fast, free shipping can now have their items badged and visible to customers as Prime-eligible. Participating sellers have already made Prime shipping benefits available on 500,000 products worldwide.
  • Top brands and vertical retailers became sellers on Amazon including Payless Shoes, Bluefly, and Pep Boys.
  • Sellers on Amazon worldwide participated in Amazon Prime Day offering thousands of deals to customers.
  • Amazon Lending launched in the U.K. and India. The Amazon Lending program offers business loans to invited sellers on Amazon to help them grow their businesses.

New Seller Tools and Services

  • Amazon launched the FBA Small and Light Program in the U.S. with free 4-8 day shipping. The FBA Small and Light program added thousands of items less than eight ounces priced under $10.
  • Sponsored Products added new placements to better reach customers including the first row of Search, Mobile Shopping App, and a second Product Detail Page carousel.
  • Sponsored Products introduced new tools to help sellers save time and effectively manage their advertising spend, including Bid+, an API, and Bulk Sheet uploads.
  • On the Seller Central Pricing Dashboard, sellers can now review and act on a variety of recommendations to help adjust their pricing in real time.
  • Amazon launched the North America Unified Accounts feature that allows sellers to manage their U.S., CA, and MX businesses from a single Seller Central account.
  • Sellers on Amazon that ship their products direct to customers can now show the estimated delivery date on the offer listing page instead of at checkout, providing a better customer experience.
  • Amazon added the Selling Coach tool to the Amazon Seller app allowing sellers to review and act on sourcing recommendations within the app to help on-the-go sellers manage their businesses from mobile devices. The Amazon Seller app is available for Android and iOS.
  • Amazon launched the new and improved Build International Listings tool allowing sellers in the U.S. and the EU to easily create product offers, manage pricing and translate offers across international marketplaces.
  • Amazon introduced “Lite” Product Listing Templates that reduce the number of attributes required to list new items, making it easier and faster for sellers to list new offers.
  • Amazon launched Inventory Planning tools to help sellers better plan and manage their inventory. The Inventory Planning tools provide sellers their key inventory metrics, highlight opportunities to improve inventory efficiency and in-stock rates, and provide insights to help sellers take action to improve their inventory performance.

Businesses interested in Selling on Amazon, FBA and Sponsored Products can visit us for more details at

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

Source:, Inc., Inc.
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