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Amazon Debuts Original Live-Action Kids Series Just Add Magic on January 15

Based on Cindy Callaghan’s book of the same name, Just Add Magic stars Olivia Sanabia, Abby Donnelly, Aubrey Miller and Judah Bellamy, and is executive produced by Andrew Orenstein

SEATTLE--(BUSINESS WIRE)--Dec. 8, 2015-- (NASDAQ: AMZN)—Amazon today announced its brand-new original live-action kids series aimed at children aged 6 through 11, Just Add Magic, is scheduled to premiere on Friday, January 15 on Prime Video in the US and UK. Based on Cindy Callaghan’s book of the same name, Just Add Magic is a single-camera live-action series executive produced by Andrew Orenstein (Malcolm in the Middle) and Joe Nussbaum (George Lucas in Love, Awkward) and directed by Nussbaum. Starring Olivia Sanabia (Extant), Abby Donnelly (Suburgatory), Aubrey Miller (Austin & Ally), and Judah Bellamy (Home), the series follows Kelly (Sanabia) and her two best friends Darbie (Donnelly) and Hannah (Miller) as they stumble upon a mysterious cookbook in Kelly’s attic and discover the recipes in this book are far from ordinary—they’re magical.

In the premiere episode of Just Add Magic, when it’s revealed that this ancient cookbook may not have shown up by accident, Kelly and her friends attempt to use the recipes to release Kelly’s grandmother from a powerful curse, and soon realize that every recipe they make comes with a hefty price. As they work together to uncover more clues around Grandma’s mystery, they learn that they can’t always cook their way out of every problem. The season finds the trio unraveling the mystery in how to save Kelly’s grandmother, but along the way they serve up magical dishes that are more than just sweet confections: a Lost and Found-ue spell to bring the neighbors’ dog back, a Bitter Truth Truffle that makes Kelly’s mother become excessively honest and Mind Peering Peppermints to learn more about who cursed Grandma.

“We’re thrilled to debut Just Add Magic to our customers next month, and feel the storytelling and sensibility of the show will be a welcome addition to our live-action slate,” said Tara Sorensen, Head of Kids’ Programming at Amazon Studios. “Kids will connect with Kelly, Darbie and Hannah as they embark on a journey to unlock the mystery behind the magic determined to lift Kelly’s grandmother’s curse.”

“It's exciting to see the novel Just Add Magic adapted to the screen,” said Cindy Callaghan. “Kelly, Hannah and Darbie are really fun girl-next-door types, and I think today's kids and tweens will enjoy sharing in their adventures.”

Prime members can now watch the first episode of Just Add Magic at http://amzn.to/1NqOozC--and beginning January 15, they can stream all 10 episodes at no additional cost to their Prime membership with the Amazon Video app for TVs, connected devices, mobile devices, or online. Prime members can also download the series for offline viewing on iOS, Android and Fire devices at no additional cost. In addition to SD and HD, the series is also available in 4K Ultra HD on Amazon Fire TV and compatible smart TVs from Samsung, LG and Sony. Customers who are not already Prime members can sign up for a free 30-day trial at amazon.com/prime. Just Add Magic will also be available as part of Amazon FreeTime Unlimited, the all-you-can-eat subscription service designed from the ground up for kids. FreeTime Unlimited is available exclusively on Amazon devices including Amazon Fire TV and Fire tablets, and a year-long subscription is included with every Fire Kids Edition.

Just Add Magic also stars Catia Ojeda (Grey’s Anatomy) as Mrs. Quinn, Andrew Burlinson (Parks and Recreation) as Mr. Quinn, with Dee Wallace (E.T. the Extra-Terrestrial) as Grandma and Amy Hill (50 First Dates) as Mama P. Guest stars include Brady Reiter (100 Things to Do Before High School) as Charlotte, Matt Knudsen (The League) as Coach Richards, Aidan Lovekamp (Scandal) as Buddy, and Ellen Karsten (Camp Takota) as Ms. Silvers. Pixie Wespiser (Good Luck Charlie) serves as Producer and Frank Merwald (Two and a Half Men) and Kim Tushinsky (Good Luck Charlie) serve as Associate Producers.

About Amazon Video

Amazon Video includes tens of thousands of movies and TV episodes available on Prime Video at no additional charge to Prime members, as well as access to hundreds of thousands of titles to buy or rent. Amazon Video is the only service in the world that brings customers both of these options in one place.

Prime Video, available on Amazon Video, lets Prime members enjoy binge-worthy TV shows including Amazon Original Series airing now such as the multi-Golden Globe-winning and Emmy-winning series Transparent, the critically acclaimed The Man in the High Castle, Red Oaks, Hand of GodBosch, Catastrophe and Mozart in the Jungle as well as hit series like Sex and the City, VeepGirlsThe SopranosEntourageCurb Your Enthusiasm and The Wire. Prime Video also offers members blockbuster movies such as Transformers: Age of ExtinctionTeenage Mutant Ninja TurtlesJack Ryan: Shadow RecruitStar Trek Into Darkness and The Hunger Games: Catching Fire, among others. Prime members have access to a collection of kids shows including Amazon Original Series AnnedroidsGortimer Gibbon’s Life on Normal Street, the Annecy, Annie and multi-Emmy Award-winning Tumble Leaf, and Wishenpoof, as well as popular shows from Nickelodeon and Nick Jr. including SpongeBob SquarePantsDora the ExplorerTeam Umizoomi, and Blue’s Clues.

Prime members can look forward to new and returning original series premiering this year such as the second season of Transparent on December 11, along with Mozart in the Jungle premiering on December 30. Coming in 2016 will be the second seasons of Bosch and romantic comedy Catastrophe, along with the debut season of The New Yorker Presents and Mad Dogs.

Amazon Video can be accessed through the Amazon Video app on TVs, connected devices and mobile devices, or online at Amazon.com/amazonvideo. Prime Video titles can also be downloaded for offline enjoyment—the only subscription streaming service to offer this functionality. Customers who are not already Prime members can sign up for a free trial at Amazon.com/prime.

Amazon Prime is an annual membership program for $99 a year that offers customers unlimited Free Two-Day Shipping on more than 20 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 16 metro areas, unlimited streaming of tens of thousands of movies and TV episodes, more than one million songs, more than one thousand playlists and hundreds of stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos and access to more than 800,000 books to borrow with the Kindle Owners’ Lending Library. In addition, Prime members in select cities receive one and two hour delivery through Prime Now on tens of thousands of items through a mobile app. Not a member? Start a free trial of Amazon Prime at amazon.com/prime.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Source: Amazon.com, Inc.

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