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The Countdown is On: Greets the Holiday Season with Launch of Black Friday Deals Store and Electronics Holiday Gift Guide

New this year, Prime members will receive early access to Lightning  Deals on is offering thousands of deals and making it easy for  customers to find the right gifts for everyone on their list

SEATTLE - November 2, 2015 - (NASDAQ:AMZN) – today  kicked off the 2015 holiday season with the launch of the Black Friday Deals  Store (  and Electronics Holiday Gift Guide ( To celebrate this launch, also introduced Prime Early Access for Prime members, providing 30-minutes of early access to limited-time Lightning  Deals ( By taking  advantage of this early access period, Prime members can find great deals on  gifts and holiday essentials all season long.

Lightning Deals that are eligible for early access are marked  as a"Prime Early Access Deal"on and are limited-time promotions scheduled to run throughout the day on hand-picked items. Additionally, now through November 8, is offering Prime members 30% off select jewelry, including necklaces, bracelets, rings, and earrings from top brands such as Anne Klein, Kenneth Cole, Nine West and more.

"Holiday shopping has become synonymous with deal shopping  and this year, we've added new and convenient ways for customers to save while  finding special gifts for everyone on their list,"said Alexandre Gagnon, country manager for "With Prime Early Access, we are providing our  most frequent shoppers with a first look at some of the best deals from this holiday season and all year."

Black Friday Deals  Store
The Black Friday Deals Store is the leading deals  destination this holiday season with deals on thousands of gift items including  electronics, toys, clothing, jewelry, home, kitchen and more, starting today  through Black Friday weekend.

Check the Black Friday Deals Store regularly for deals on great gifts from Nerf, Black and Decker, Timex, Breville, Mavi, True  Religion and Lucky Brand-while supplies last. A sneak peek at some of the top  deals include:

  • 70% off select Timex Watches
  • 67% off The Wire: The Complete Series
  • 60% off select Citizen Eco Drive Men's and  Women's Watches
  • 60% off select PetSafe Items  
  • 52% off Sennheiser RS120 Wireless Headphones
  • 40% off Play All Day Sesame Street Elmo
  • 40% off select Nerf toys
  • 40% off SKLZ Mini Hoop
  • 40% off Breville 840XL Infuser Espresso Machines
  • 30% off Black and Decker BDH2000PL 20-Volt MAX  Lithium Pivot Vacuum
  • 30% off premium denim such as 7 for All Mankind,  Mavi, True Religion, Joe's Jeans and Lucky Brand

Electronics  Holiday Gift Guide
From the gamer to the photographer, with hundreds of the hottest  electronics, organized by category and gift recipient, customers will be able  to find the latest gadgets for everyone on their list with the Electronics  Holiday Gift Guide. is making it easy for customers to discover the  hottest gifts and holiday trends, all from the comfort of home, including: headphones, wearables, speakers, tablets, selfie  sticks and drones, from top brands like Bose, Microsoft, VIZIO, GoPro, SONOS and AmazonBasics. The Electronics Holiday Gift Guide is designed to help  customers shop how they like: by price, category, gift recipient and interest.

In addition to early access deals for Prime members,  shoppers will continue to find programs they have come to know and love from, including:

  • Same-Day  Delivery for last minute shopping: Same-Day Delivery on eligible orders is  available for shoppers shipping gifts to Vancouver and Toronto. Place orders as  late as noon, and get holiday gifts delivered the same day.
  • Keep  holiday gifts a surprise with Amazon Pickup Points: Customers can choose to  ship to and pick up orders at Canada Post retail locations across  Canada ensuring gifts are a surprise until they are unwrapped. Plus, customers can  choose Same-Day Delivery to an Amazon Pickup Point in Toronto and  Vancouver.  
  • Free Shipping:  With FREE Super Saver Shipping on eligible orders and FREE Two-Day Shipping  with Amazon Prime, customers have plenty of time and options when it comes to  getting gifts delivered in time for the holidays.
  • Find the  best holiday deals on the go: With the Amazon App (  customers can browse products on the go, find the latest holiday deals, compare  prices, read reviews, track shipments and complete their holiday shopping  quickly and easily.

About Amazon opened on the World Wide Web in July 1995. The  company is guided by four principles: customer obsession rather than competitor  focus, passion for invention, commitment to operational excellence, and  long-term thinking. Customer reviews, 1-Click shopping, personalized  recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products  and services pioneered by Amazon. For more information, visit

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