Press Release

<< Back Commences the Holiday Cheer with 2015 Holiday Toy List

Choose from more than a thousand gifts for kids, hand-picked by Amazon toy experts

Enjoy daily deals on Holiday Toy List products, including items from top brands such as Disney, Fisher-Price, Green Toys, Hasbro, LeapFrog, Mattel, Nickelodeon, and Star Wars

SEATTLE--(BUSINESS WIRE)--Oct. 15, 2015-- (NASDAQ:AMZN) – today announced its 2015 Holiday Toy List (, a curated list of more than a thousand of the hottest products for kids of all ages and interests. Amazon toy buyers and editors searched far and wide to produce this robust selection of gifts, which includes everything from the most popular items to unique specialty toys. In addition to highlighting Mom Picks and Kid Picks, the Holiday Toy List also features new trend-focused categories – STEM, Movie Favorites, Retro, and Toys That Go.

STEM toys such as the Meccano MeccaNoid G15 KS and Thames & Kosmos Remote-Control Machines: Space Explorers Science Kit continue to grow in popularity as they are introduced to customers through the STEM Toys & Games Store. There is also a lot of buzz around Star Wars this year, with the Star Wars Legendary Jedi Master Yoda and Play-Doh Star Wars Millennium Falcon already big hits with customers. Dinosaur toys are on everyone’s list thanks to Jurassic World and the upcoming Good Dinosaur movie, including the Playskool Heroes Jurassic World Dino Tracker and WowWee MiP Robot Miposaur. Even with all of the innovative toys available today, retro products like the Spirograph Deluxe Design Set and Radio Flyer Deluxe Steer and Stroll Trike are as hot as ever.

“We are super excited about the products featured on our Holiday Toy List this year, from popular STEM toys that educate and inspire the young scientist to our favorite movie characters that ignite the imagination in your aspiring actor or author,” said Eva Lorenz, Category Leader of Toys & Games for “The Holiday Toy List, which now features Amazon Wish List functionality and even more editorial content, makes shopping easier for parents and gift-givers so they can spend more time with their loved ones during the busy holiday season.”

Amazon is offering daily deals on Holiday Toy List products this year, including items from top brands such as Disney, Fisher-Price, Green Toys, Hasbro, LeapFrog, Mattel, Nickelodeon, and Star Wars. This year, customers can also create Amazon Wish Lists for sharing with family and friends, add products to existing Wish Lists, or add products directly to their cart – all while shopping the Amazon Holiday Toy List. In addition, customers can shop the full Holiday Toy List using intuitive search filters like brand, age, price range, and discount, to find exactly what they are looking for.

Some of the anticipated best-selling toys and games for this holiday season include:

Customers can also discover toys available exclusively from Amazon on the Holiday Toy List, including:

Customers who shop the Holiday Toy List will find the same tools and helpful information they have come to know and love from Amazon, including fast and free shipping options – unlimited Free Two-Day Shipping with Amazon Prime and Prime Free Same-Day Delivery in 14 metro areas – millions of helpful customer reviews, best-sellers, and personalized product recommendations. For more information on the 2015 Holiday Toy List, please visit

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About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Source:, Inc., Inc.
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