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Debuting the Home for Artisans: Handmade at Amazon

Handmade at Amazon items are factory-free, handcrafted

Shop for handmade items from more than 60 countries around the world

Artisans are adding thousands of new items daily

SEATTLE--(BUSINESS WIRE)--Oct. 8, 2015-- Amazon (NASDAQ:AMZN) announced today the launch of Handmade at Amazon (, a new store featuring genuinely handmade items crafted and sold directly from artisans. With Handmade at Amazon, customers can discover artisans from around the world, and shop local from artisans based in their community with the familiar Amazon experience they know and trust. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items. All products available on Handmade at Amazon are factory-free and must be made by hand. Handmade at Amazon features a variety of product categories including Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture.

This Smart News Release features multimedia. View the full release here:

“We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily,” said Peter Faricy, VP for Amazon Marketplace. “Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazon offers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers.”

Handmade at Amazon offers customers:

  • Genuinely Handmade: We only approve artisans whose products are handcrafted. We are factory-free. Customers will enjoy on-trend jewelry like modern earrings, interlocking rings necklaces and tassel statement earrings.
  • Explore the World: Shop by country to find products from artisans in more than 60 countries. International items include walnut cufflinks from Australia and handcrafted wooden lamps from Italy.
  • Discover the Artisan: Every artisan has a profile that describes how their products are made. Shop locally by finding artisans in all 50 states. Customers can experience music-themed artwork from a New York artisan that’s been playing music and doing art for over 25 years, to adorably cute heirloom quilt, bib and burp cloth baby collections from a Wisconsin artisan initially inspired to make handmade heirloom treasures that would forever remind her of the first precious months with her children.
  • Shopping Made Easy: What you love about Amazon, now for Handmade. We’re bringing the friendly experience, convenience and value you love and trust about Amazon to the world of handmade items. To start, more than 600 handmade items are Prime eligible with more being added each day.

Every Handmade product page contains a location icon identifying where the artisan is based, along with a link to the artisan’s profile. To find the Handmade at Amazon store from the homepage, customers can click on the “Handmade” link in the “Shop by Department” navigation or type in terms including “handmade,” “handmade home décor” or “handmade jewelry” into the search bar.

Handmade at Amazon features a growing collective of artisans. Here’s what artisans are saying:

“Handmade at Amazon will change the customer shopping experience because Amazon has made the artisan profile personal, and customers like personal. Feeling like they know who made the item, the process behind how each piece is made, and how much time and effort went into every item will bring customers back to shop for even more Handmade items!” – Carlee, AmazziRoots

"Amazon will know how to do handmade right." - Chuck, Down to the Wire Designs

“I think that Handmade at Amazon is a really great platform to put our products in front of a big audience, a big diverse audience.” - Eve and Kristen, Bright Beam Goods

To explore products and view highlighted artisan videos on Handmade at Amazon, click here.

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Source:, Inc., Inc.
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