Amazon sold more units on Prime Day than Black Friday 2014, the
biggest Black Friday ever
Worldwide order growth increased 266% over the same day last year and
18% more than Black Friday 2014
More new members tried Prime worldwide than any single day in Amazon
history
Sellers on Amazon that use the Fulfillment by Amazon service enjoyed
record-breaking unit sales – growing nearly 300%
Customers ordered hundreds of thousands of Amazon devices – making it
the largest device sales day ever worldwide
SEATTLE--(BUSINESS WIRE)--Jul. 16, 2015--
(NASDAQ:AMZN) – Amazon today announced it sold more units on Prime Day
than the biggest Black Friday ever and had more new members try Prime
worldwide than any single day in Amazon history. Customers ordered 34.4
million items across Prime-eligible countries, breaking all Black Friday
records with 398 items ordered per second. Prime Day was also a great
savings day – members globally saved millions on deals. Customers
ordered hundreds of thousands of Amazon devices – making it the largest
device sales day ever worldwide.
"Thank you to the hundreds of thousands of new members who signed up on
Prime Day, and our tens of millions of existing members for making our
first ever Prime Day a huge success,” said Greg Greeley, Vice President,
Amazon Prime. “Customers worldwide ordered an astonishing 398 items per
second and saved millions on Prime Day deals. Worldwide order growth
increased 266% over the same day last year and 18% more than Black
Friday 2014 – all in an event exclusively available to Prime
members. Going into this, we weren't sure whether Prime Day would be a
one-time thing or if it would become an annual event. After yesterday’s
results, we'll definitely be doing this again.”
Prime Day highlights from the US:
-
Members ordered tens of thousands of Fire TV Sticks in one hour,
making it the fastest-selling deal on an Amazon device ever
-
Fire tablet sales on Amazon exceeded sales on Black Friday last year
-
Members ordered thousands of e-readers and thousands of Echos in just
15 minutes
-
56,000 Lord of the Rings: The Motion Picture Trilogy sets
-
47,000 Televisions sold, which was 1300% year-over-year growth
-
41,000 Bose Headphones, compared to 8 the previous Wednesday
-
28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared
to 428 the previous Wednesday
-
24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to
182 the previous Wednesday
-
14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the
previous Wednesday
-
12,000 Fifty Shades of Grey Unrated Edition on Blu-ray, compared to
121 the previous Wednesday
-
10,000 Meguiar's X2020 Supreme Shine Microfiber Towels, compared to
244 the previous Wednesday
Prime Day was also the biggest day for sales internationally. Customers
ordered hundreds of thousands of Fire TV Sticks, making it the
best-selling Prime Day product globally. Top sellers around the world,
excluding Amazon devices were:
-
US: Lord of the Rings: The Motion Picture Trilogy
-
UK: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook
-
Spain: SSD Drive
-
Japan: Green Smoothie mix
-
Italy: Logitech Keyboard
-
Germany: Croc Sandals
-
France: Monopoly Boardgame
-
Canada: Huggies Diapers
-
Austria: Croc Sandals
Prime Day was also a success for sellers on Amazon that use the
Fulfillment by Amazon service – they enjoyed the biggest day ever with
record-breaking unit sales growing nearly 300% worldwide. These sellers
included local retailers and businesses of all sizes. Some feedback from
sellers include:
-
“Every one of our deals was 100% sold! The FBA service has been great
and on #PrimeDay was huge for our business. Holiday sales volume in
July. What a day!” – Mike Mitchell, COO for MMP Living
-
“Prime Day sales were off the charts. Prime Day is a perfect example
of how Amazon is continuously developing new ways to delight its
customers.” – York Wu, CEO of Jackery
-
“Since we’re new to FBA, we crossed our fingers. I sold all 100
luggage sets in an hour, it was very surprising! I was floored.
Needless to say we were impressed and excited. I wish I sent in more
inventory. This reinforced what we thought FBA could do for our sales.
This is a really good outcome for us, wish I could make $16K an hour
every day.” – Sumit Bhanote, Co-Founder of Luggage Point
-
“Loved participating in Prime Day. We had great results today and sold
out within hours. More importantly our overall business did 4 times
more sales on Prime Day than it did last Wednesday. FBA continues to
be a growth lever for our business and Prime Day is one of many
reasons to join and grow with FBA. Thanks!” – Avrum Elmakis, CEO for
Best Bully Sticks
-
“All of our Prime Deals sold out, most within the first hour. I can
see Prime Day being the new Summer Shopping Holiday.” – Howard
Greenspan, President of SCS Direct
-
“Today far far far exceeded our expectations. I can't wait for us to
participate again next year. Thank you so much for all your help and
support to make today such a success.” – Larry Frankel, Director of
Business Development for OneCall and Huppins.
-
“People jumped on #PrimeDay ... nearly all our deals 100% claimed.” –
Bernie Thompson, CEO for Plugable Technologies
More to Prime
Amazon Prime is an annual membership program for $99 a year that offers
customers unlimited Free Two-Day Shipping on more than 20 million items
across all categories, unlimited Free Same-Day Delivery on more than a
million items in 14 metro areas, unlimited streaming of tens of
thousands of movies and TV episodes, more than one million songs, more
than one thousand playlists and hundreds of stations with Prime Music,
early access to select Lightning Deals all year long, free secure,
unlimited photo storage in Amazon Cloud Drive with Prime Photos and
access to more than 800,000 books to borrow with the Kindle Owners’
Lending Library. In addition, Prime members in Atlanta, Austin,
Baltimore, Brooklyn, Dallas, Manhattan, Miami, and London receive one
and two hour delivery on a selection of tens of thousands of everyday
essentials with the dedicated Prime Now mobile app. Not a member? Start
a free trial of Amazon Prime at amazon.com/prime.
About Amazon
Amazon.com
opened on the World Wide Web in July 1995. The company is guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
phone, Fire tablets, Fire TV, and Amazon Echo are some of the products
and services pioneered by Amazon.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150716006154/en/
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr
