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Amazon’s First Ever Prime Day Breaks Global Records, Sales Exceed Black Friday

Amazon sold more units on Prime Day than Black Friday 2014, the biggest Black Friday ever

Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014

More new members tried Prime worldwide than any single day in Amazon history

Sellers on Amazon that use the Fulfillment by Amazon service enjoyed record-breaking unit sales – growing nearly 300%

Customers ordered hundreds of thousands of Amazon devices – making it the largest device sales day ever worldwide

SEATTLE--(BUSINESS WIRE)--Jul. 16, 2015-- (NASDAQ:AMZN) – Amazon today announced it sold more units on Prime Day than the biggest Black Friday ever and had more new members try Prime worldwide than any single day in Amazon history. Customers ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second. Prime Day was also a great savings day – members globally saved millions on deals. Customers ordered hundreds of thousands of Amazon devices – making it the largest device sales day ever worldwide.

"Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success,” said Greg Greeley, Vice President, Amazon Prime. “Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 – all in an event exclusively available to Prime members. Going into this, we weren't sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we'll definitely be doing this again.”

Prime Day highlights from the US:

  • Members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever
  • Fire tablet sales on Amazon exceeded sales on Black Friday last year
  • Members ordered thousands of e-readers and thousands of Echos in just 15 minutes
  • 56,000 Lord of the Rings: The Motion Picture Trilogy sets
  • 47,000 Televisions sold, which was 1300% year-over-year growth
  • 41,000 Bose Headphones, compared to 8 the previous Wednesday
  • 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday
  • 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to 182 the previous Wednesday
  • 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the previous Wednesday
  • 12,000 Fifty Shades of Grey Unrated Edition on Blu-ray, compared to 121 the previous Wednesday
  • 10,000 Meguiar's X2020 Supreme Shine Microfiber Towels, compared to 244 the previous Wednesday

Prime Day was also the biggest day for sales internationally. Customers ordered hundreds of thousands of Fire TV Sticks, making it the best-selling Prime Day product globally. Top sellers around the world, excluding Amazon devices were:

  • US: Lord of the Rings: The Motion Picture Trilogy
  • UK: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook
  • Spain: SSD Drive
  • Japan: Green Smoothie mix
  • Italy: Logitech Keyboard
  • Germany: Croc Sandals
  • France: Monopoly Boardgame
  • Canada: Huggies Diapers
  • Austria: Croc Sandals

Prime Day was also a success for sellers on Amazon that use the Fulfillment by Amazon service – they enjoyed the biggest day ever with record-breaking unit sales growing nearly 300% worldwide. These sellers included local retailers and businesses of all sizes. Some feedback from sellers include:

  • “Every one of our deals was 100% sold! The FBA service has been great and on #PrimeDay was huge for our business. Holiday sales volume in July. What a day!” – Mike Mitchell, COO for MMP Living
  • “Prime Day sales were off the charts. Prime Day is a perfect example of how Amazon is continuously developing new ways to delight its customers.” – York Wu, CEO of Jackery
  • “Since we’re new to FBA, we crossed our fingers. I sold all 100 luggage sets in an hour, it was very surprising! I was floored. Needless to say we were impressed and excited. I wish I sent in more inventory. This reinforced what we thought FBA could do for our sales. This is a really good outcome for us, wish I could make $16K an hour every day.” – Sumit Bhanote, Co-Founder of Luggage Point
  • “Loved participating in Prime Day. We had great results today and sold out within hours. More importantly our overall business did 4 times more sales on Prime Day than it did last Wednesday. FBA continues to be a growth lever for our business and Prime Day is one of many reasons to join and grow with FBA. Thanks!” – Avrum Elmakis, CEO for Best Bully Sticks
  • “All of our Prime Deals sold out, most within the first hour. I can see Prime Day being the new Summer Shopping Holiday.” – Howard Greenspan, President of SCS Direct
  • “Today far far far exceeded our expectations. I can't wait for us to participate again next year. Thank you so much for all your help and support to make today such a success.” – Larry Frankel, Director of Business Development for OneCall and Huppins.
  • “People jumped on #PrimeDay ... nearly all our deals 100% claimed.” – Bernie Thompson, CEO for Plugable Technologies

More to Prime

Amazon Prime is an annual membership program for $99 a year that offers customers unlimited Free Two-Day Shipping on more than 20 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 14 metro areas, unlimited streaming of tens of thousands of movies and TV episodes, more than one million songs, more than one thousand playlists and hundreds of stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos and access to more than 800,000 books to borrow with the Kindle Owners’ Lending Library. In addition, Prime members in Atlanta, Austin, Baltimore, Brooklyn, Dallas, Manhattan, Miami, and London receive one and two hour delivery on a selection of tens of thousands of everyday essentials with the dedicated Prime Now mobile app. Not a member? Start a free trial of Amazon Prime at amazon.com/prime.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.

Source: Amazon.com, Inc.

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