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Amazon Announces Prime Day Update

Peak order rates exceed Black Friday

SEATTLE--(BUSINESS WIRE)--Jul. 15, 2015-- (NASDAQ:AMZN) – Amazon Prime members are shopping at record rates and will find more deals coming all day.

This Smart News Release features multimedia. View the full release here:

“Prime Day peak order rates have already surpassed 2014 Black Friday,” said Greg Greeley, Vice President Amazon Prime. “Prime members have already bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubbermaid sets, and 4,000 Echo devices in 15 minutes. The Kate Spade purse was gone in less than a minute. We also sold 1,200 of the $999 TVs in less than 10 minutes. And there are thousands more deals coming.”

Go to to see current deals. Many more deals still to come.

More to Prime

Amazon Prime is an annual membership program for $99 a year that offers customers unlimited Free Two-Day Shipping on more than 20 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 14 metro areas, unlimited streaming of tens of thousands of movies and TV episodes, more than one million songs, more than one thousand playlists and hundreds of stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos and access to more than 800,000 books to borrow with the Kindle Owners’ Lending Library. In addition, Prime members in Atlanta, Austin, Baltimore, Brooklyn, Dallas, Manhattan, Miami, and London receive one and two hour delivery on a selection of tens of thousands of everyday essentials with the dedicated Prime Now mobile app. Not a member? Start a free trial of Amazon Prime at

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.

Source:, Inc., Inc.
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