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Step Aside Black Friday - Meet Prime Day

On the eve of Amazon’s 20th birthday, the company introduces Prime Day, a global shopping event,
with more deals than Black Friday, exclusively for Prime members

SEATTLE—July 5, 2015 —More than 90 years ago, holiday shopping found its official start the Friday after Thanksgiving, eventually becoming Black Friday, the biggest shopping day of the year. Over the years, Amazon has helped make Black Friday more and more of a global online shopping phenomenonNext week, Amazon turns 20 and on the eve of its birthday, the company introduces Prime Day, a global shopping event, offering more deals than Black Friday, exclusively for Prime members. On Wednesday, July 15, new and existing members can shop hundreds of Lightening Deals, including six popular Deals of the Day and receive unlimited fast, free shipping. Members in Canada, U.S., U.K., Spain, Japan, Italy, Germany, France and Austria will find deals starting at midnight PST, with new deals throughout the day. To find out more and also how you can participate in Prime Day, visit

“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better,” said Greg Greeley, Vice President Amazon Prime. “If you’re not already a Prime member, don’t miss out on one of the biggest deals extravaganzas in the world.”

Shop Prime Day Deals from Anywhere
Prime members can shop across more than 20 categoriesincluding electronics, toys, movies, beauty, kitchen, patio, lawn and garden, sports and outdoor items and more. Members will enjoy deals on items perfect for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials. Prime members can shop on any device, including smartphones and tablets and find deals anytime, anywhere.

#PrimeLiving Photo Contest
Since its launch, Prime has been defined by fast, free shipping. But Prime also includes other things that make members’ lives better, including unlimited photo storage with Prime Photos. Today, Amazon invites members to experience one of the latest benefits and enter for a chance to win $10,000 in Amazon Gift Cards in each Prime-eligible country, by participating in the #PrimeLiving Photo Contest. One grand prize winner from Canada will receive the CAD equivalent of $10,000 USD in Gift Cards. What is #PrimeLiving? Members frequently reveal how much they love Prime. Amazon is providing members a forum to share how Prime helps enable happy moments. Did you save enough time today to take the dog for a long walk? Did you finish your shopping while lounging at the beach? After a long week of work, did you still arrive in the perfect outfit with just the right gift? Take a snap, capture the moment. Members simply sign into Prime Photos between July 6 and July 15 to submit a photo on the contest page Photos will be selected and featured daily on Amazon’s social channels leading up to Prime Day. One winner will be selected in each country based on the image that most creatively captures a happy moment of #Prime Living.

Celebrating Prime Day
To launch the photo contest and celebrate Prime Day, local artists were commissioned in every Prime-eligible country, with locations ranging from Toronto to Milan and Seattle to Berlin to create their interpretations of #PrimeLiving, which can be viewed here.These artists fully immersed themselves in Prime, reading customer tweets and comments and then created public art that could be enjoyed locally as well as used by customers as inspiration for the #PrimeLiving Photo Contest.

“To me, Prime Living means having the time to do what you love,” said Canadian street artist Emmanuel Jarus. “My passion for painting is actually what inspired this piece. In a way it’s a reflection of the life I live; my work takes me around the world where I paint my friends and the people I meet. I don’t always have what I need when inspiration hits, but Prime allows me to get it conveniently and quickly. I hope my painting motivates other Prime members to post what they love to do.”

More to Prime
Amazon Prime is an annual membership program for $79 a year that gives customers unlimited Free Two-Day Shipping on millions of items, discounted One-Day Shipping for as low as $3.99/item, Same-Day Delivery in Toronto and Vancouver for a flat fee of $6.99 per-order and unlimited photo storage in Amazon Cloud Drive with Prime Photos. For more information, visit

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.

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