|Amazon Prime Experiences Another Record-Breaking Holiday Season|
10 million new members worldwide tried Prime this holiday
Amazon Fire TV is the best-selling streaming media box on Amazon.com
this holiday season
SEATTLE--(BUSINESS WIRE)--Dec. 26, 2014--
(NASDAQ: AMZN) — Amazon’s 20th holiday season brought record
growth to the company’s fast, free shipping program Amazon Prime – more
than 10 million new members worldwide tried Prime for the first time.
Amazon customers also benefited from low prices this season, including
more than 25,000 Lightning Deals.
“We are excited to welcome more than ten million new members to Amazon
Prime this holiday season, who benefited from unlimited Free Two-Day
Shipping on their holiday gifts. Prime members can also borrow more than
700,000 books, listen to one million songs and hundreds of playlists,
save unlimited photos and watch tens of thousands of movies and TV
episodes including the Golden Globe nominated show from Amazon Studios, Transparent,”
said Jeff Bezos, founder and CEO of Amazon.com. “We are working hard to
make Prime even better and expanding the recently launched Prime Now to
additional cities in 2015.”
Amazon Prime has come to mean fast, free shipping, free streaming and
free reading. This year, Amazon added nearly a dozen new features and
benefits to Prime. In addition to Prime Instant Video and the Kindle
Owners Lending Library, members now enjoy Prime Music, Prime Photos,
Prime Pantry, Amazon Elements, critically-acclaimed and exclusive
streaming content, early access to select Lightning Deals, exclusive
pricing on select Amazon devices, exclusive pricing on Same-Day Delivery
and more. Following the November launch of Prime Photos, members also
uploaded nearly one billion photos with free unlimited photo storage in
Amazon Cloud Drive.
Holiday Fun Facts:
Amazon shipped to 185 countries this holiday.
Sunday Delivery expanded across the country, delivering holiday
packages to thousands of cities in the US.
This holiday, Amazon customers ordered more than 10 times as many
items with Same-Day Delivery, over 2013.
The last Prime One-Day Shipping order on Amazon.com delivered in time
for Christmas was placed on December 23, 2014 at 2:55 p.m. EST and
shipped to Philadelphia, Pennsylvania. The order included Nature’s
Miracle No More Marking, 24-ounce spray and a men’s Champion Evo
Fleece Full Zip Hoodie.
The last Prime Now order that was delivered in time for Christmas
included 3 different 12-packs of Bai5, 5 calorie, 100% Natural,
Antioxidant Infused Beverage, 18-ounce bottles. Flavor varieties
included Costa Rica Clementine, Limu Lemon and Molokai Coconut. The
order was placed on December 24 at 10:24pm and was delivered at
Amazon Devices & Digital Media:
Amazon Fire TV is the best-selling streaming media box on Amazon.com
this holiday season.
Fire TV Stick, Fire HD 6 and Fire HD 7 were among the most wished-for
items on Amazon.com this holiday season.
Fire tablet sales on Amazon.com were up over three times year over
year this Black Friday; Kindle e-reader sales on Black Friday grew
nearly four times year over year.
J.D. Power ranks Amazon “Highest in Customer Satisfaction with
Fire TV Stick is the fastest-selling Amazon device ever.
The most gifted Kindle book during the holiday season was Unbroken
by Laura Hillenbrand.
Amazon unveiled All Is Bright, the first-ever exclusive
playlist of newly-recorded holiday songs available for listening on
Amazon's Prime Music service this holiday season. All
Is Bright features performances of holiday favorites, rarities and
newly-written songs from extraordinary artists including Ashley
Monroe, Brandi Carlile, Jessie Baylin, Liz Phair, Lucinda Williams,
Yoko Ono with the Flaming Lips and many more.
Amazon Prime members can instantly watch and enjoy Amazon Original
Series, including the Roman Coppola and Jason Schwartzman comedy, Mozart
in the Jungle; Golden Globe nominated dark-comedy, Transparent;
fan-favorite, Alpha House, now in its second season; and children’s
series Gortimer Gibbon’s Life on Normal Street.
Prime Instant Video is the exclusive online-only subscription service
for great TV series including popular HBO shows such as Boardwalk
Empire, True Blood, The Sopranos and The Wire, as well as
binge-worthy primetime series including 24, The Good Wife, Downton
Abbey, Under the Dome, Extant and Vikings, and favorites
for children including SpongeBob SquarePants, Dora the Explorer,
Team Umizoomi, Blue’s Clues, and The Bubble Guppies.
Amazon Appstore selection worldwide more than doubled in 2014 over
The top three holiday songs requested of Amazon Echo are Jingle
Bells, Frosty the Snowman, and Jingle Bell Rock.
Top holiday movies identified using Firefly were Dr. Seuss’ How the
Grinch Stole Christmas, White Christmas and It’s A
Customers have saved over 100 million seconds since the launch of
Amazon Fire TV thanks to ASAP; that’s enough time to watch all eight
Harry Potter movies more than 1,400 times.
Nearly 60 percent of Amazon.com customers shopped using a mobile
device this holiday. Mobile shopping accelerated as customers got
later into the shopping season.
Cyber Monday continues to be Amazon.com’s peak mobile shopping day.
Black Friday had the most rapid growth in mobile shopping.
Total holiday sales from the Amazon app for smartphones doubled in
2014 in the US.
On Cyber Monday, Amazon customers worldwide ordered more than 18 toys
per second from a mobile device.
This holiday, 16 times more Amazon customers shopped on
smile.amazon.com than over the 2013 holiday season.
Since launching, AmazonSmile has generated millions of dollars in
donations for customers’ favorite charitable organizations.
This holiday season, AmazonSmile customers supported seven times more
charitable organizations than last year.
Amazon customers purchased enough Elsa dolls to reach the top of
Cinderella's castle 855 times.
If all of the Percy Jackson Heroes of Olympus books purchased
by Amazon customers during the holidays were piled up, they would be
more than twice as tall as Washington State's Mount Olympus and Mount
Olympus in Greece—stacked on top of each other.
Amazon customers purchased enough Sophie the Giraffe teethers to equal
the height of 788 real giraffes.
If every Amazon customer who purchased a copy of Pokémon Alpha
Sapphire or Pokémon Omega Ruby this holiday season caught every
species of monster in the game, they would have collected more Pokémon
than the entire population of the US.
Amazon customers purchased enough Lifestraws to sustain more than
115,000 thirsty campers for a year.
If every shoe from each pair of pumps Amazon Fashion customers
purchased this holiday season were stacked on top of each other they
would equal 52 times the Empire State Building.
The number of pairs of cowboy boots Amazon Fashion customers purchased
this holiday season is enough to provide a new pair of boots to the
population of Cheyenne, Wyoming, home of one of the largest rodeos.
Amazon customers purchased enough wiper blades for every driver in
Mobile, Alabama, the rainiest city in the US.
The total length of Duck Brand Disney Frozen duct tape purchased by
Amazon customers this holiday season could stretch to the top of
Disneyland's Matterhorn more than 729 times.
Assuming the average customer moisturizes twice per day, Amazon sold
enough O'Keefe's Hand and Foot Cream to provide a lifetime supply to
the entire Seattle Seahawks football team roster.
Amazon customers purchased enough laser pointer pet toys to give more
than seven to every Lasik eye surgeon in the US.
Amazon customers purchased enough commercial butane torches to
caramelize 31,000 crème brulees.
Amazon customers purchased enough Rubbermaid storage containers to
pack a lunch for the entire population of Montana.
Holiday Best Sellers (Amazon.com only):
Tablets: Fire HD 7, Fire HD 6, Fire HDX 7
Books: Laugh-Out-Loud Jokes for Kids by Rob Elliott; Diary
of a Wimpy Kid: The Long Haul by Jeff Kinney; Killing Patton:
The Strange Death of World War II’s Most Audacious General by Bill
Kindle Books: The Burning Room by Michael Connelly; Gray
Mountain by John Grisham; Gone Girl by Gillian Flynn
Amazon Instant Video: The Walking Dead Season 5; Sons of
Anarchy Season 7; Maleficent; Guardians of the Galaxy
Prime Instant Video: Hunger Games: Catching Fire; Alpha House Season
Movies: Guardians of the Galaxy (3D Blu-ray + Blu-ray + Digital
Copy +DVD); Maleficent (2-Disct Blu-ray + DVD + Digital HD)
Prime Music: Christmas by Michael Bublé; Greatest Hits
by Journey; All the Little Lights by Passenger
Music (CD): That’s Christmas to Me by Pentatonix; 1989
by Taylor Swift; Frozen Karaoke from Disney's Karaoke Series
MP3: That's Christmas To Me by Pentatonix; 1989 by
Taylor Swift; Sonic Highways by Foo Fighters
Toys: Disney Frozen Sparkle Princess Elsa Doll; Anki DRIVE Starter Kit
Smart Robot Car Racing Game; Bounce-Off Game
TVs: Samsung 32-inch 1080p 60Hz Smart LED TV; Samsung 40-inch 1080p
60Hz Smart LED TV; LG Electronics 42-inch 1080p 60Hz LED TV
Cameras: GoPro Headstrap Mount + Quick Clip; GoPro HERO4 SILVER;
Accessories Kit for GoPro Hero4
Accessories: Amazon Basics HDMI Cable, 6.5 feet; Amazon Basics HDMI
Cable 2 pack, 6.5 feet; Amazon Basics HDMI Cable, 3 feet
Computers: Acer C720 Chromebook (11.6-inch, 2GB); ASUS Chromebook
13-inch with Gigabit WiFi (16GB, 2GB); HP 11-2010nr 11.6-inch
Chromebook (Snow White)
Video Games: Call of Duty: Advanced Warfare; Just Dance 2015; Super
Baby: Baby Einstein Take Along Tunes; Baby Banana Bendable Training
Toothbrush; Baby Einstein Bendy Ball
Beauty: L'Occitane Shea Butter Hand Cream; Stila Stay All Day
Waterproof Liquid Eye Liner; LORAC PRO Palette
Sports: SKLZ Pro Mini Hoop; SKLZ Pro Mini Hoop XL; Spalding NBA Street
Basketball, official size 7; Wilson NFL MVP Football
Outdoors: Lifestraw Personal Water Filter; Emergency Mylar Thermal
Blankets; Zippo A-Frame Hand Warmer
Pets: Nylabone Dura Chew Original Flavored Dental Dinosaur Chew Toy;
Taste of the Wild Dry Dog Food, Hi Prairie Canine Formula with Roasted
Bison and Venison; KONG Cozie Marvin the Moose, Medium Dog Toy, Brown
Patio, Lawn and Garden: Masterbuilt Butterball Indoor Gen III Electric
Fryer Cooker Extra Large Capacity; Toro Ultra 12 Amp Variable-Speed
(up to 235) Electric Blower/Vacuum with Metal Impeller; GreenWorks 12
Amp 20-inch Corded Snow Thrower
Home Improvement: O'Keeffe's Working Hands Cream, 3.4-Ounce; WBM
Himalayan Light #1002 Natural Air Purifying Himalayan Salt Lamp with
Neem Wood Base, Bulb and Dimmer Switch; Nest Learning Thermostat, 2nd
Tools: Stanley 66-344 4-in-1 Pocket Screwdriver; DEWALT DC970K-2
18-Volt Drill/Driver Kit; Dorcy 41-2510 Floating Waterproof LED
Flashlight with Carabineer Clip, 55-Lumens, Yellow
Kitchen: Artisan (2 pack) Non-Stick Silicone Baking Mat Set, 16 5/8 x
11; Rubbermaid 42-Piece Easy Find Lid Food Storage Set; Cuisinart
GR-4N 5-in-1 Griddler
Automotive: Swiss+Tech ST53100 Micro-Max 19-in-1 Key Ring
Multi-Function Pocket Tool; Mallory 532 26-inch Snow Brush with Foam
Grip; Battery Tender 021-0123 Battery Tender Junior 12V Battery Charger
Business, Industrial and Scientific Supplies: Amprobe BAT-250 Battery
Tester; Rubbermaid Commercial Products High Heat Spoon Scraper 9
Women’s Apparel: Columbia Women's Benton Springs Full-Zip Fleece
Jacket; Playtex Women's 18-Hour Original Comfort-Strap Bra #4693; Hue
Women's Ultra Leggings with Wide Waistband
Women’s Shoes: Dr. Martens Women's 1460 Originals Eight-Eye Lace-Up
Boot; Minnetonka Women's Cally Faux Fur Slipper; ASICS Women's
GEL-Kayano 20 Running Shoe
Jewelry: Sterling silver I Love You To The Moon and Back
two-piece pendant necklace, 18-inch; Two-toned sterling silver with
yellow gold flashed heart Mom I Love You To The Moon and Back
pendant necklace, 18-inch; Alex and Ani Bangle Bar Path of Life
Rafaelian silver finish expandable bracelet
Watches: Disney Kids' Frozen Anna and Elsa Digital Watch; Disney Kids'
Frozen Anna Snow Queen Stainless Steel Watch; U.S. Polo Assn. Sport
Men’s Apparel: Duofold Men's Thermal Mid Weight Wicking Bottom;
Columbia Men's Steens Mountain Full Zip 2.0 Fleece Jacket; Levi's
Men's 501 Original Fit Jean
Men’s Shoes: Clarks Men's Bushacre 2 Desert Boots; ASICS Men's
GEL-Kayano 20 Running Shoe; Timberland White Ledge Waterproof Boot
Kid’s Apparel: Little Girls’ Disney Frozen 7-Pack Panty Set; Jefferies
Socks Little Girls’ Cable Tights selling; Gerber Uni-sex 5-Pack
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of
the products and services pioneered by Amazon.
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Amazon received the highest numerical score in the proprietary J.D.
Power 2014 U.S. Tablet Satisfaction StudySM Vol 2. Study
based on responses from 2,686 consumers who have owned their current
wireless tablet for one year or less, measuring 5 wireless tablet
manufacturers. Proprietary study results are based on experiences and
perceptions of consumers surveyed February‐August 2014. Your experiences
may vary. Visit jdpower.com.
Source: Amazon.com, Inc.
Media Hotline, 206-266-7180