New pricing feature allows customers to offer to buy items at even
lower prices
To start, customers can negotiate prices on more than 150,000 items
across Sports and Entertainment Collectibles, Collectible Coins and Fine
Art
SEATTLE--(BUSINESS WIRE)--Dec. 9, 2014--
Amazon.com (NASDAQ: AMZN) today announced the ‘Make an Offer’ experience
that allows customers to negotiate even lower prices on thousands of
items. Expanding on Amazon’s traditional fixed price model, the new
pricing feature allows customers to offer to buy items at even lower
prices. If agreed upon, customers can then purchase the items at a
savings from the listed price. To start, more than 150,000 items from
sellers on Amazon are enabled with the ‘Make an Offer’ experience across
Sports and Entertainment Collectibles, Collectible Coins and Fine Art.
The new feature will expand to hundreds of thousands of items from
sellers in 2015. Customers can browse ‘Make an Offer’ eligible items at www.amazon.com/makeanoffer.
Here’s how it works: Sellers enable the ‘Make an Offer’ feature for
items to show customers they are willing to negotiate for a lower price
than the price listed. When selecting ‘Make an Offer’ on an item’s
product detail page, a customer can enter and submit a new price of
their choosing. The seller will receive the customer’s lower price offer
through email, at which point the seller can accept, reject or counter
the offer. The seller and customer can continue to negotiate through
email until the negotiation is complete. When a seller accepts a
customer’s offer, the customer is notified and can place the item into
their shopping cart at the agreed upon new price for checkout and
purchase.
“The new ‘Make an Offer’ experience is a game-changer for Amazon
customers looking for great prices on one-of-a-kind items, and for
sellers looking to communicate and negotiate directly with customers in
an online marketplace environment just like they do normally in their
own physical store or gallery,” said Peter Faricy, VP for Amazon
Marketplace. “In a recent survey of our sellers, nearly half of the
respondents told us that the ability to negotiate prices with customers
would be important to drive more sales on Amazon. ‘Make an Offer’
delivers that functionality and makes customers feel confident they are
getting an item they want at the lowest price possible.”
“The ‘Make an Offer’ experience gives customers more control and better
deals than they may have received prior to this program,” said Steven
Costello, Executive Vice President of Steiner Sports Memorabilia, Inc.,
headquartered in New Rochelle, New York. “The negotiation experience
will hopefully get more communication between us and our customers to
help us better gauge the price for certain items. We love the 'Make and
Offer' program, and it is only going to get bigger. Once customers know
this is an available feature more offers will come, leading to more
sales.”
The ‘Make an Offer’ feature is not an auction format. All negotiations
are 1:1 and private between individual customers and sellers. A seller
is able to accept a customer’s offer at any time. The intention is to
lower prices, and a customer negotiating with a seller will never pay
more than the listed price.
“The ‘Make an Offer’ experience is unique as it provides a new and
engaging way for Amazon customers to negotiate lower prices. I think it
will broaden my customer base,” said Spencer Eggers, owner of Coast to
Coast Collectibles, headquartered outside the San Francisco Bay Area.
“This new shopping experience could also increase customer loyalty
because it will give serious buyers the opportunity to have direct
communication with the seller to determine a fair, agreed upon price. It
will be like a Black Friday sale 365 days a year.”
Businesses interested in selling on Amazon can learn more at services.amazon.com/contactus.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of
the products and services pioneered by Amazon.
Source: Amazon.com, Inc.
Amazon.com, Inc.
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