Immersive news-reading experience from The Post built for a national
Fire tablet customers offered exclusive first access; six months
absolutely free—no subscription required
SEATTLE & WASHINGTON--(BUSINESS WIRE)--Nov. 20, 2014--
The Washington Post today announced an all-new tablet app built for a
national audience, available starting today exclusively for Amazon Fire
tablet customers and offering unlimited free access to the app for six
months—no subscription required.
The new app experience is built specifically for a national and
international readership, which The Post has grown tremendously over the
past year. With a newsroom of almost 700 and the winner of 60 Pulitzer
Prizes, including two this year, The Post is among the most highly
respected news organizations in the world. This app gives new form to
The Post while offering all that has made The Post a must-read
destination for millions of readers around the country and the world.
“This unique app reflects the culture of innovation and experimentation
at today’s Washington Post,” said Fred Ryan, Publisher and CEO, The
Washington Post. “Our digital journalists and engineers are focusing on
the multitude of ways to optimize the reader experience. With 42 million
monthly readers and growing this is another step forward in our effort
to serve an even larger national and global audience. We are thrilled to
be working with Amazon to offer this first to Fire tablet customers.”
“Digital reading opens up so many possibilities for experimentation, and
The Washington Post’s new app offers an immersive news-reading
experience that we hope our customers find engaging and informative,”
said Russ Grandinetti, Senior Vice President, Kindle. “We’re constantly
looking for ways to bring more value to customers, and free access to
this new app is another example of the benefits of being a Fire tablet
The new app will showcase The Post’s award-winning national and
international news coverage, striking photography and informative
graphics. The immersive tablet experience has a bold visual display that
lets readers quickly and easily navigate stories, giving readers around
the country everything they need to know in one, easy-to-use place.
Core features of the new app include:
“Pinch View”- a new way to browse: Readers can easily swipe
through an edition as if they are flipping through the pages of a
magazine, getting a bird’s eye view of the entire content offering,
along with the ability to simultaneously read the stories.
Stunning Visuals: Bold, high-resolution photos and rich,
informative graphics throughout each edition.
Deeply engaging “Read View”: When reading an article in full,
it is intuitive and easy to engage with the immersive “Read View,”
where the focus is on the storytelling through text, photography and
Intuitive Navigation: The easy-to-use navigation helps users
seamlessly browse through and between sections, with stories placed in
the content categories that the user would expect to find them and
headlines that are clear and direct. A simple swipe moves from story
Packaged for the Tablet Reader: Created specifically for tablet
readers’ sensibility, the app has two distinct editions released at
5:00am and 5:00pm ET, with breaking news and other updates added in
Taking advantage of the offer will be easy for Fire customers. The app
will be made available as part of a free over-the-air software update
for Fire tablets, including Fire HDX, Fire HD, and Kindle Fire HD.
Customers who do not wish to keep the app can simply delete it by
pressing and holding on the app icon and selecting Remove.
To learn more and download the app now, visit the Amazon Appstore or www.amazon.com/washingtonpost.
Launch Sponsors for The Washington Post App are Sprint Business and The
Lincoln Motor Company. The Washington Post app will be available on
additional devices in 2015.
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of
the products and services pioneered by Amazon.
About The Washington Post
The Washington Post is an award-winning news leader whose mission is to
connect, inform, and enlighten readers with trustworthy reporting,
in-depth analysis and engaging opinions. It combines world-class
journalism with the latest technology and tools so readers can interact
with The Post anytime, anywhere.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141120005199/en/
Source: Amazon.com, Inc.
Media Hotline: 206-266-7180
Kristine Coratti, 202-334-5445