Press Release

<< Back
Countdown to Black Friday Begins: Amazon Launching More than 15,000 Lightning Deals This Holiday

Amazon is adding thousands of deals - more than ever before - making it easy for customers to save on gifts for everyone on their list

SEATTLE--(BUSINESS WIRE)--Oct. 30, 2014-- (NASDAQ:AMZN) – Let the countdown begin! November 1 is the official start of the holiday shopping season on Amazon, as the company kicks off Black Friday early with its Countdown to Black Friday Deals Week event. Amazon is counting down to the big day with even more deals, all day, every day. This holiday Amazon customers will find more than 15,000 Lightning Deals, including brand new early access deals for Prime members. Customers can find the best deals at www.amazon.com/blackfriday.

“Starting in November, millions of holiday shoppers come to Amazon hunting for the best deals and that one perfect gift,” said Steve Shure, Amazon Vice President Worldwide Marketing. “This year, we will have more than 15,000 hand-selected, limited time promotions on hot products, including new early access deals for Prime members on many Lightning Deals from Amazon.com and daily sales events on MyHabit.”

2014 Black Friday Deals Start Early

Amazon provides customers with the leading deals destinations this holiday season, offering two coveted Deals of the Day every day, now through December 22. In addition, from now through Black Friday weekend, customers will find thousands of Lightning Deals on great gift items every week including electronics, toys, clothing, jewelry, kitchen and more. Customers can find the best deals at www.amazon.com/blackfriday.

Continue to check back regularly for deals on great gift ideas at incredible prices from brands like Dewalt, Disney, Canon, Philips, Skip Hop, Jeep and more. The following deals will be available to all customers in the coming weeks:

  • Savings of 40% or more on select Star Wars toys, Mickey and Minnie, Crayola and Disney Princess toys
  • Save up to 35% on Green Toys
  • Save $150 on the Canon EOS Rebel T5i DSLR
  • Save more than 50% off Analon cookware sets
  • Save up to 70% off Cuisinart cookware sets
  • Save 50% off SodaStream Fountain Jet Home Soda Maker Starter Kit
  • Save up to 50% off all the tools you need for the perfect Thanksgiving
  • Save 60% off Paderno Three Blade Slicer
  • Braun electric shavers starting at 30% off
  • Save $250 or more on Samsung Baby Care Washers
  • Save 50% on Philips Avent classic gift sets
  • Save 50% or more on the Levana Sophia Video Baby Monitor
  • Up to 75% off select One Industries Motorcycle Helmets
  • Up to 40% off select Jeep and truck accessories, including Husky, Heininger, and Rugged Ridge
  • $25 off Makita tools, on select orders over $100
  • Free App of the Day Bundle – Get more than $115 in top apps and games for free from Amazon Appstore (October 30November 1) – download the bundle from the Amazon App

2014 Holiday Trends

Amazon has identified some of the most anticipated shopping trends this holiday from gifts that give back to same-day delivery, Amazon customers are shopping smarter than ever before.

  • Shopping for Good: Amazon celebrates the one year anniversary of AmazonSmile where customers can find the exact same Amazon they know and love, except Amazon will also donate a portion of the purchase price to a favorite charitable organization. Customers can start shopping today at smile.amazon.com
  • Growth of Mobile Shopping: More and more Amazon customers are shopping on a mobile device. In fact, more than half of Amazon customers shopped using a mobile device last holiday. Between Thanksgiving and Cyber Monday, Amazon customers ordered more than five toys per second from a mobile device. Now with visual and voice search, customers can use their smart phone to search and shop in seconds. We want customers to go from “I want that” to “I bought that” in under 30 seconds.
  • Discover and Shop on Twitter: New this year, customers can add items they discover on Twitter to their Amazon Shopping Cart or Wish List without leaving their Twitter feed. When customers discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, they can simply add #AmazonCart or #AmazonWishList to their reply on Twitter and the product is added to their Cart or Wish List.
  • Same-Day Delivery: Amazon Same-Day Delivery, including the new same-day search filter, noon order cut-off and seven days a week delivery, is available in 12 major metro areas including Atlanta, Boston, Baltimore, Dallas, Indianapolis, Los Angeles, New York City, Philadelphia, Phoenix, San Francisco, Seattle and Washington DC. Customers can choose from more than a million items including this season’s hottest gifts or entertaining items - and get them delivered to their home the very same day. Learn more at www.amazon.com/sameday.
  • Prime Early Access: Prime members will discover Lightning Deals eligible for early access marked "Prime Early Access Deal" on event and deal pages on Amazon.com. Lightning Deals are limited time promotions that start throughout the day, in which a limited number of discounts are offered on an item. Prime members are also invited to shop MyHabit daily sales events early.

Sparkle, Frozen and Wearables, Oh My

The biggest question this time of year - what should I buy? Amazon has many different ways to shop and discover great gift ideas including the Holiday Toy List and the new Gift Finder, which displays the most popular items gifted by Amazon customers, categorized by age and gender of recipients.

  • Sparkle and Shine: Find popular beaded, metallic and embellished dresses, sweaters, skirts, watches and even footwear for girls of all ages on Amazon Fashion.
  • Frozen, Star Wars and Turtles: Toys, games and even apparel related to the latest entertainment are frequently hits during the holidays. This year, Disney’s Frozen, Transformers, Star Wars, Guardians of the Galaxy and Teenage Mutant Ninja Turtles are some of the most popular. In fact, the most wished-for toy sold by Amazon.com this year is the Disney Frozen Sparkle Princess Elsa Doll. Customers will also find adorable cold weather accessories as well as kids’ boots, slippers and fashion sneakers with popular characters and critters on them.
  • Retro: From classic toys to throwback men’s sneakers, retro is back again in a big way. Classic toys provide a bit of nostalgia with products such as Lincoln Logs, Tinker Toys and Spirograph, collectible characters like Peter Rabbit and classic brands from Barbie to Monopoly all expected to be popular this holiday.
  • Wearables for Kids and Adults: Wearable technology combines innovative technology, fun games and activities, health and more. Find great wearables for kids and adults alike including the LeapFrog LeapBand and VTech Kidizoom along with Samsung Galaxy Gear and the Misfit Shine helping adults and kids stay active.
  • Cut the Cords: Home theaters are becoming completely untethered with the addition of new streaming media devices like Amazon Fire TV and Fire TV Stick combined with wireless speakers like the Bose SoundLink Mini Speaker along with great movies and TV shows.
  • Book Worms: Last holiday, Amazon customers added seven books every second to Amazon Wish Lists. This year proves to be no different. Families can set-up healthy reading habits at home with the new Kindle. And with Kindle FreeTime included or, for as little as $2.99 a month for Prime members, Kindle FreeTime Unlimited to help encourage kids to read. And kids are rewarded with achievement badges when they reach their reading goals – a great way to keep kids reading through the holidays!
  • The Everything Tablet: Many customers want reassurance that their tablet will be both fun and durable for the kids to enjoy. We expect the new Fire HD Kids Edition Tablet, which includes a Fire HD 6 or 7 Tablet, 1 Year of Amazon FreeTime Unlimited, 2-Year Worry-Free Guarantee and a Kid-Proof Protective Case, to be a big hit among customers this holiday season.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Source: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr


Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines