Press Release

<< Back Unwraps 2014 Holiday Toy List, Offers More Deals Than Ever Before

A one-stop destination for holiday shoppers, the Amazon Holiday Toy List features new categories based on the latest trends, including top product picks by Amazon Moms, and an easy-to-use gift finder

SEATTLE--(BUSINESS WIRE)--Oct. 15, 2014-- (NASDAQ:AMZN) – today announced its 2014 Holiday Toy List (, a curated list of the hottest new products for kids including top-rated toys, fun family games, innovative electronics, popular books and movies, video game favorites, the latest sporting goods and more. This holiday season, Amazon is offering more deals than ever before on the toys and games customers want with deals every single day. Starting today, customers can enjoy Fisher-Price Lightning Deals with additional deals from top brands such as Mattel, Disney and Melissa & Doug to follow.

For the first time, the annual Holiday Toy List includes commentary from Amazon product experts and toy enthusiasts on the latest toy trends. Customers can browse a variety of new categories, including Mom Picks, Wood & Recycled, Active Playtime, Retro, S.T.E.M., Classic Brands, Innovation and In The Movies, to discover relevant gift ideas and personal anecdotes from Amazon editors. With the easy-to-use gift finder, customers can shop the Holiday Toy List using intuitive search filters – category, brand, age, gender, price range and discount. Shoppers can also explore best-sellers and leverage customer reviews to help them pick the perfect gift for kids of all ages this holiday season.

“There are more than a million toys and games to choose from on Amazon, and our passionate team of in-house editors are working hard to make it super easy for customers to discover the most wished-for gifts of the holiday season at great prices,” said Eva Lorenz, Category Leader of Toys & Games for “You also can’t beat the convenience of shopping from anywhere, at any time – avoid busy parking lots, crowded stores and long checkout lines and spend more quality time with your family and friends by shopping on Amazon.”

More than half of customers shopped using a mobile device last holiday season. Between Thanksgiving and Cyber Monday in 2013, customers ordered more than five toys per second from a mobile device. This year, customers can shop for the latest toys and games wherever they go using the Amazon shopping app which now includes both voice and vision searching capabilities. Customers can search with their smartphone camera or use the new microphone icon and add a new favorite to their child’s wish list in seconds.

The Holiday Toy List features hundreds of popular items that will appeal to everyone on your gift list – from infants to teenagers. Toys and games that we anticipate will be among customer favorites this holiday season include:

In addition, customers can discover toys available exclusively from Amazon on the Holiday Toy List, including:

Customers who shop the Holiday Toy List will find the same tools and helpful information they have come to know and love from Amazon including fast, free shipping options – unlimited Free Two-Day Shipping with Amazon Prime and Same-Day Delivery in 12 major metro areas – millions of helpful customer reviews, best-sellers and personalized product recommendations. Citi also makes it easy for Amazon customers to shop for gifts online this holiday season. Once customers have picked out the perfect present from the Holiday Toy List, they can purchase it using their Citi ThankYou Points at checkout. Terms and conditions apply; to learn more, visit

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Source:, Inc., Inc.
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