Fast and fluid—Fire HDX 8.9 is powered by the latest generation
quad-core 2.5 GHz processor and a 70% faster graphics engine
Perfect color, 339 ppi HDX display features Dynamic Light Control
which automatically adjusts the color of the display to make the pages
of a book more closely resemble a piece of paper in any light
First tablet with Dolby Atmos, plus loud and immersive audio that is
twice as loud as the iPad Air
Fire OS 4 “Sangria” adds hundreds of new features and platform
enhancements, including Firefly, ASAP, Smart Suspend, and other
Family Library lets family members easily share apps, games,
audiobooks, books, and Prime Instant Video content, even if they use
different Amazon accounts
Free, unlimited cloud storage for photos
New Fire Keyboard is the thinnest and lightest full-featured tablet
keyboard, with a trackpad that makes productivity and navigation easier
SEATTLE--(BUSINESS WIRE)--Sep. 17, 2014--
(NASDAQ: AMZN)—Amazon today introduced the all-new Fire HDX 8.9, which
combines a startlingly light design and stunning HDX display with a new,
more powerful processor, exclusive Dolby Atmos and the latest Dolby
Audio, and all-new Fire OS 4 “Sangria” features and services. The new
Fire HDX is available for pre-order starting today for just $379—learn
more at www.amazon.com/hdx.
Fire HDX (Photo: Business Wire)
The new Fire HDX features:
Powerful 2.5 GHz processor with a 70% faster graphics engine for
exceptional speed and fluidity, especially for graphically-intensive
Exclusive HDX display with incredible pixel density (339 ppi) and
perfect 100% sRGB color accuracy—now with Dynamic Light Control, which
makes the pages of a book more closely resemble a real piece of paper
in different lighting conditions.
Startlingly light design—20% lighter than iPad Air.
Exclusive new audio—twice as loud as iPad Air, with crisp, clear sound
and no distortion; plus Fire HDX is the first tablet with Dolby Atmos.
Fastest Wi-Fi, with support for 802.11ac MIMO which delivers up to 4x
the peak bandwidth.
Available with ultrafast 4G LTE wireless.
New Fire Keyboard is the thinnest and lightest full-featured tablet
keyboard, with a trackpad to make productivity and navigation easier
Powered by the latest version of Fire OS—Fire OS 4 “Sangria”—with
hundreds of new and upgraded features, platform updates, and
Family Library lets all members of your household access your apps,
games, audiobooks, books, and Prime Instant Video content, even if
they use a different Amazon account.
Free, unlimited cloud storage for photos taken with new Fire tablets,
automatically backed-up wirelessly.
Front-facing HD camera makes it easy to stay in touch with Skype; 8MP
rear-facing camera allows for high-resolution photos and 1080p HD
video, and includes an LED flash, Electronic Image Stabilization, and
a wide-aperture f/2.2 lens. The Camera application also allows
customers to capture panoramas, lenticulars, and HDR recommended
shots, and the film strip gives access to recent photos and videos,
along with the ability to view, edit, share, and delete right from the
Firefly lets you quickly identify printed web and email addresses,
phone numbers, QR and bar codes, plus over 100 million items,
including movies, TV episodes, songs, and products.
ASAP (Advanced Streaming and Prediction) predicts which movies and TV
episodes you’ll want to watch and buffers them for playback before you
even hit play, so videos start instantly.
The Mayday button delivers revolutionary live tech support—one touch
connects you to an Amazon expert who can guide you remotely through
any feature—24x7, 365 days a year, and it’s free. Nearly 75% of Fire
HDX and Fire phone customer questions now come via the Mayday button.
“The team has packed an incredible amount of technology and innovation
into the new Fire HDX—an exclusive HDX display, a powerful quad-core
processor, a 70% faster graphics engine, exceptional audio with Dolby
Atmos, and the fastest Wi-Fi—and it’s still startlingly light,” said
Jeff Bezos, Amazon.com Founder and CEO. “Fire HDX combines best-in-class
hardware with exclusive features and services from Fire OS 4 including
Firefly, the Mayday button, Family Library, ASAP, and more.”
Exceptional Performance, World-Class Hardware
2.5 GHz, Quad-Core Processor Plus 70% Faster Graphics Engine
Fire HDX is the first tablet powered by the most advanced quad-core
Snapdragon 805 processor, with each core running at up to 2.5 GHz. With
the updated CPU and a 70% faster GPU than the previous generation Fire
HDX, the all-new Fire HDX provides fast and fluid gaming and video.
Exclusive HDX Display—Plus Dynamic Light Control
With 30% more pixels than iPad’s Retina display, Amazon’s exclusive HDX
display combines exceptional pixel density (over 4 million pixels, 339
ppi) and perfect color accuracy (100% sRGB) resulting in the most
lifelike images. The HDX display features Dynamic Light Control, which
changes the white point of the display based on the ambient light of the
surroundings in order to make the page of a Kindle book more closely
resemble a piece of paper—this makes the best reading experience on a
tablet even better on the new Fire HDX. Dynamic Light Control will be
enabled starting later this year as part of a free, over-the-air
Exceptional Audio—The First Tablet with Dolby Atmos
Fire HDX is twice as loud as an iPad Air, delivering crisp, clear audio
without distortion. The new Fire HDX is the first tablet with Dolby
Atmos, which creates a new mobile headphone experience with
multidimensional sound that flows above and around you. In a movie with
Dolby Atmos, sound moves around you to match what you see on the
screen—rain on a roof, airplanes taking off—so you’ll hear the sounds
where they would be in real life.
Startlingly Light Design—20% Lighter than Air
Fire HDX is startlingly light, 20% lighter than iPad Air. Weighing just
13.2 ounces, Fire HDX’s frame is made of a single piece of machined
magnesium with a blend of glass and nylon molded onto the unibody to
create openings for the antennas and maximize signal strength without
sacrificing weight or durability.
Incredible Real-World Battery Life—Even Longer with Smart Suspend
Even with a faster, more power-hungry processor, Fire HDX delivers
incredible battery life—up to 12 hours of reading, surfing the web on
Wi-Fi, watching videos, and listening to music—without adding weight or
thickness to the design. The new Fire HDX also has weeks of standby
battery life, so you don’t have to worry about waking up in the morning
to find your tablet battery depleted because you forgot to plug it in.
This standby battery life is made possible by combining power-efficient
hardware components, low-level software improvements, and a new feature
called Smart Suspend. Smart Suspend develops a device-specific profile
for when the tablet is typically not in use and proactively turns
wireless off and on to save power. Smart Suspend will still turn on
Wi-Fi periodically to fetch new emails or app notifications, so when you
pick up your tablet it’s ready to go and up to date.
Fastest Wireless—4x the Peak Bandwidth with 802.11ac
Fire HDX supports the latest-generation wireless standard 802.11ac,
which is capable of a peak bandwidth of 600Mbps, 4x the peak bandwidth
of the previous generation Fire HDX.
Fire Keyboard—Thinnest and Lightest Full-Featured Keyboard with a
Tablet keyboards have been frustrating to use because they work for
typing but not for navigation, so you have to keep switching between
typing on the keyboard and reaching up to tap the tablet display. Fire
Keyboard solves this by including a trackpad within its incredibly thin
and light design—it weighs just 7 ounces and is 4.8mm thin, 30% thinner
than a #2 pencil. Fire Keyboard also includes Instant Search—just start
typing and the search bar will appear, letting you search across your
content libraries, Amazon.com, and the web. The keyboard connects
magnetically to the new Fire HDX 8.9 Origami cover making it simple to
carry and easy to remove if you aren’t using it—since the Fire Keyboard
is detachable you can place it as close to or as far from the tablet as
you’d like for the most comfortable typing position. The keyboard is
available for $59.99—learn more at www.amazon.com/keyboard.
The new Origami cover is nearly 20% lighter than the previous
generation, and attaches magnetically so it’s easy to take on and off.
The Origami design provides a stable stand for both portrait and
landscape positions, and automatically turns the tablet on when it’s
opened, and off when it’s closed. The cover features a custom slide
feature that quickly exposes the rear-facing camera and automatically
launches the camera application so you won’t miss a great photo
opportunity. The cover is available starting at $54.99—learn more at www.amazon.com/origami.
Connect to TV, Monitor, or USB Accessories
Fire HDX’s microUSB port is used not only for charging, but also to
connect Fire HDX to your other devices. With the Amazon HDMI and VGA
adapters you can connect Fire HDX to your TV, a computer monitor, or
projector. With the Amazon USB adapter you can connect USB flash drives,
SD card readers, or a wired keyboard or mouse. These are available at www.amazon.com/fire-accessories.
Introducing Fire OS 4 “Sangria”
Fire HDX is powered by the newest version of Fire OS—Fire OS 4
“Sangria”—which introduces hundreds of new and updated features. Fire OS
delivers the most customer-friendly Android user interface—it starts
with Android KitKat, and improves upon it by deeply integrating the
hardware, platform, software, content, and the Amazon cloud. If an app
runs on Android, it can run on Fire OS with little to no work. Read
Give everyone a personalized experience—each family member gets his or
her own Profile, including individual email, Facebook and Twitter
accounts, settings such as display brightness, page in the book, spot in
a movie, and game levels, without taking up extra storage on the device
for multiple copies of large files like videos and games.
Never again worry about whose account has the Prime membership or who
bought that book you want to read. Family Library links your Amazon
account to that of your spouse or partner so you can easily share apps,
games, audiobooks, books, and Prime Instant Video content within your
household without changing accounts. Family Library lets family members
share their content while using a single Fire tablet with different
profiles, or across multiple devices—including Kindle e-readers, Fire
tablets, Fire phone, and Amazon Fire TV—as well as on all of the other
most popular devices and platforms with the free Kindle, Audible, and
Amazon Instant Video apps.
Available for the first time on a tablet, Firefly combines Amazon’s deep
catalog of physical and digital content with image, text and audio
recognition technologies to quickly identify web and email addresses,
phone numbers, QR and bar codes, plus over 100 million items, including
movies, TV episodes, songs, and products. Simply tap on Firefly in the
Quick Settings menu to use Firefly for text, songs, videos, products,
ASAP—Advanced Streaming and Prediction
You shouldn’t have to wait 10 seconds for a video to buffer after you
press “Play”—it should start immediately. The new ASAP feature predicts
which movies and TV episodes you’ll want to watch and prepares them for
playback before you even tap play. This feature is smart—the caching
predictions get better over time, so ASAP will continuously improve as
you use your tablet.
The Mayday Button—Revolutionary On-Device Tech Support
On Fire HDX, simply hit the Mayday button in quick actions and an Amazon
expert will appear via live video to co-pilot you through any feature on
the device. Amazon experts are able to draw on the screen, talk you
through how to do a task, or do it for you—whatever works best. Mayday
is available 24x7, 365 days a year, and it’s free. Amazon’s response
time goal for Mayday is 15 seconds or less.
View, Edit, and Create Office Documents, for Free
Fire HDX comes pre-loaded with WPS Office, the most popular Android
Office app with over 245 million customers and 250,000 five-star
reviews. This lets you create, edit, and view Office documents, and is
fully compatible with Microsoft Word, Excel, and PowerPoint. WPS Office
also integrates with Cloud Drive, so Office documents created or edited
on Fire HDX are automatically backed up and available through the Cloud
Drive app on other mobile devices and computers.
All the Content
Amazon offers the best selection of digital content—over 33 million
movies, TV shows, songs, apps, games, books, audiobooks, and
magazines—including hundreds of thousands of exclusives:
Over 200,000 movies and TV episodes—stream or download, purchase or
Tens of thousands of popular movies and TV episodes are available at
no additional cost for Prime members with Prime Instant Video, the
exclusive subscription streaming home to shows like Downton Abbey,
Extant, 24, Dora the Explorer, Blue’s Clues, and many more. Prime
Instant Video is also the exclusive online-only subscription streaming
home to award-winning HBO original shows such as The Sopranos,
Boardwalk Empire, The Wire, Six Feet Under, and many others.
Over 300,000 apps and games in the Amazon Appstore, including the most
popular titles like Facebook, Netflix, iHeartRadio, Twitter, Angry
Birds Stella, Minecraft: Pocket Edition, and more. Apps are tested for
the Amazon Appstore and Fire tablets.
Millions of songs—purchases are stored for free in the cloud for
access anytime, anywhere.
Prime Music—unlimited ad-free access to over a million songs and
hundreds of custom-built playlists. Download songs from the Prime
Music catalog for offline playback. Free with Amazon Prime.
Hundreds of magazines and newspapers are available for a free trial
subscription, including popular titles like People, Vogue, Better
Homes & Gardens, Sports Illustrated, Entertainment Weekly, The
Washington Post, The Wall Street Journal, and many more.
Millions of books, including hundreds of thousands of titles that are
exclusive to the Kindle Store. Over a million titles are $4.99 or
less, over two million are $9.99 or less.
Kindle Unlimited—enjoy unlimited reading of over 700,000 books and
unlimited listening to a selection of thousands of audiobooks for just
$9.99 a month, including Flash Boys, Diary of a Wimpy Kid, and
Life of Pi.
Over 150,000 professionally-narrated audiobook titles from Audible,
with free samples to listen to before buying.
The Fire Family
Fire HDX 8.9 is $379. It is available for pre-order starting today at www.amazon.com/hdx
and will start shipping in October. The 4G version is $479—you can
pre-order today at www.amazon.com/fire-hdx-8.9-4g
and it will begin shipping in October.
Fire HDX 7 will continue to be available and will receive the Fire OS 4
update with many of these features later this year. Order today at www.amazon.com/fire-hdx-7
for just $199.
Amazon also today introduced the new Fire HD which comes with a stunning
6” or 7” HD display, quad-core processor, Dolby Digital Audio, front-
and rear-facing cameras, and an incredibly reliable design—and starts at
just $99. Order today at www.amazon.com/fire-hd.
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of
the products and services pioneered by Amazon.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140917006452/en/
Source: Amazon.com, Inc.
Media Hotline, 206-266-7180