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Fire, First Smartphone Designed By Amazon, Now Available At AT&T And Amazon


DALLAS and SEATTLE, July 25, 2014 AT&T1 and Amazon today announced the arrival of Fire, Amazon’s first smartphone. Available exclusively on the nation’s most reliable 4G LTE network2, Fire is the only smartphone with new breakthrough technologies – Dynamic Perspective and Firefly – access to Amazon’s vast digital ecosystem of over 33 million songs, apps, games, movies, TV shows, books, audiobooks, and magazines, and features such as Mayday, Second Screen and X-Ray.

Fire is available for purchase today at AT&T locations nationwide or online at or You can also take advantage of myAT&T3 online or via the device app4 to buy online, pick up in store, or schedule an appointment in AT&T retail stores.

“We can’t wait for customers to experience Amazon Fire for themselves,” said Ian Freed, vice president, Amazon Fire. “Fire offers an amazing value for customers with innovative features like Dynamic Perspective and Firefly, access to Amazon-exclusive content and services, including Mayday, ASAP and more –plus premium hardware with 32 GB of memory –twice the amount leading competitors offer, as well as free, unlimited photo storage in the Amazon Cloud and 12 months of Amazon Prime included.”

“Fire pushes the boundaries of innovation, and is easy-to-use,” said Jeff Bradley, senior vice president – Devices, AT&T. “Amazon has a vast content ecosystem that consumers know and love. AT&T has built a reputation of offering innovative devices with great pricing options – all on the nation’s most reliable 4G LTE network. Together, we’re thrilled to offer a device that will be as dynamic as its name.”

The AT&T Nextsm program5 lets you purchase Fire with:

  • Zero down
  • No upgrade fee
  • No activation fee
  • No annual contract

Fire with 32GB is available for $27.09 a month with AT&T Next 18 or $199 with a two-year contract. The 64GB version is $31.25 a month with AT&T Next 18 or $299 with a two-year contract.
The reviews are in:

  • “The Fire phone’s true specialty is making its owner feel like the center of the universe. Whether it's Mayday's instant assistants, Firefly's crowd-pleasing scans, or the UI that responds to a mere glance, Fire is all about you, the customer.” – Mashable
  • “Dynamic Perspective is a dazzling bit of technological magic.” – Fast Company
  • “Fire is different, thanks to an inventive take on 3-D and other new features but it’s also an attractive and solidly built quad-core 5.6-ounce phone with stereo speakers, a lovely 4.7-inch display and a high-quality camera. And sure, you gotta love shopping on Amazon.” – USA Today
  • “If Amazon’s [Mayday] agents can maintain their speed and friendliness, Mayday will prove to be one of the best features on any smartphone. It would instantly render tech support on most other phones embarrassingly obsolete.” – New York Times
  • “Dynamic Perspective gets most of the attention, but Firefly is hands-down the Fire Phone's best feature, and I want it everywhere.” – Ars Technica

For a limited time, Fire includes a full year of Amazon Prime and 1,000 Amazon Coins (a $10 value) to use on apps, games, and in-app purchases. If you’re already a Prime member, your membership will be extended an additional 12 months6. With Amazon Prime, customers enjoy two-day shipping on tens of millions of eligible items in the U.S., along with unlimited streaming of movies and TV episodes with Prime Instant Video; unlimited streaming and download on more than a million popular songs with no ads from Prime Music; and borrow one book a month for no additional charge with no waiting; and no due dates from Kindle Owners’ Lending Library.

To upgrade your current device to Fire, you can use AT&T Mobile Transfer to move contacts, photos, videos and more.7 Download the free myAT&T app on your current device in the app store to check your upgrade eligibility or upgrade your device.

The Amazon Appstore offers the most popular apps and games, including Facebook, Twitter, Skype, Pinterest, Instagram, Pandora, Netflix, HBO Go, Yelp, Uber, WhatsApp, and Candy Crush, among others. Many apps and games have also been optimized for Fire’s unique Dynamic Perspective, Firefly and enhanced carousel features, including USA TODAY, Zillow, iHeartRadio, StubHub, Craigslist, eBay, Fandango, Kik, Rubik’s Cube, Trove, TV Guide and WhitePages, among others – plus Amazon Game Studios’ Saber’s Edge and To-Fu Fury, developed in partnership with HotGen Ltd and Hibernum Creations.

Digital Life, a home security and automation service from AT&T, has an application exclusively for Fire. Unique features designed for the device include a 3D icon and options for users to see the most recent activity in their home from the Fire home screen.

For full device features, read the launch press release details here

1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

2 Reliability based on 3rd party data regarding nationwide carriers’ 4G LTE. LTE is a trademark of ETSI. 4G LTE not available everywhere.

3 Subject to availability.

4 Compatible device and account registration required. Messaging and data charges may apply for download and usage.

5 Requires 20-month or 24-month 0% APR installment agreement and qualifying credit. Sales tax due at sale. Qualified wireless service plan (voice and data) req. If you cancel wireless service, remaining device balance is due. Qualifying smartphones only; excludes tablets. Limit 4 financed devices (including devices financed via AT&T Nextsmor other installment agreement) per wireless account. Select locations only. If financed smartphone returned/exchanged w/in 14 days, restocking fee up to $35 may apply. Upgrade: Upgrade requires minimum of 12 monthly installment payments on 20 month agreement or 18 on a 24 month agreement and account. in good standing plus trade-in of current financed device in good and functional condition and purchase of new qualified device/wireless service plan. After upgrade, remaining unbilled installment payments are waived. All terms subject to change. Visit to learn more.

6Amazon Fire: Firefly technology, Mayday Tech Support, and other functionalities may use data. Data rates apply. Prime Offer: Restrictions apply. See for details.

7 Mobile Transfer: This application is available for certain compatible phones. Standard data charges may apply. Please note: Wi-Fi provides a fast, seamless connection at home, in the office, and in thousands of hotspots. Using Wi-Fi is convenient and helps you save on your mobile data usage. View the AT&T Mobile Transfer End User Licensing Agreement at

General Wireless Service Terms: Subject to Wireless Customer Agreement or applicable Business Agreement. Activation/upgrade fee up to $40 per line and deposit may apply. Credit approval required. Coverage and service not available everywhere. Other restrictions apply and may result in service termination. Other Monthly Charges/Line: May include taxes and federal/state universal service charges, Reg. Cost Recovery Charge (up to $1.25), gross receipts surcharge, Admin. Fee and other government assessments, which are not taxes or government required charges. Offer and terms subject to change and may be discontinued at any time.

Amazon (NASDAQ: AMZN) opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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