New breakthrough innovations—Dynamic Perspective, Firefly button, and
Seamless integration with Amazon’s vast ecosystem—over 33 million
songs, apps, games, movies,
TV shows, books, and more
Only smartphone with Mayday, ASAP, X-Ray, and Second Screen
Dynamic Perspective SDK and Firefly SDK now available
Fire is available exclusively on AT&T, the nation’s most reliable 4G
Limited time, introductory offer—12 months of Prime included
SEATTLE--(BUSINESS WIRE)--Jun. 18, 2014--
(NASDAQ: AMZN)—Amazon today unveiled Fire, the first smartphone designed
by Amazon. Fire is the only smartphone with Dynamic Perspective and
Firefly, two new breakthrough technologies that allow you to see and
interact with the world through a whole new lens. Dynamic Perspective
uses a new sensor system to respond to the way you hold, view, and move
Fire, enabling experiences not possible on other smartphones. Firefly
quickly recognizes things in the real world—web and email
addresses, phone numbers, QR and bar codes, movies, music, and millions
of products, and lets you take action in seconds—all with the
simple press of the Firefly button. See what people are already saying
about Fire at www.amazon.com/Fire-Phone-Customers.
Fire, the First Smartphone Designed by Amazon (Photo: Business Wire)
“Fire Phone puts everything you love about Amazon in the palm of your
hand—instant access to Amazon’s vast content ecosystem and exclusive
features like the Mayday button, ASAP, Second Screen, X-Ray, free
unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder
and CEO. “The Firefly button lets you identify printed web and email
addresses, phone numbers, QR and bar codes, artwork, and over 100
million items, including songs, movies, TV shows, and products—and take
action in seconds. We invented a new sensor system called Dynamic
Perspective that recognizes where a user’s head is relative to the
device—we use it to offer customers a more immersive experience,
one-handed navigation, and gestures that actually work. And this is only
the beginning—the most powerful inventions are the ones that empower
others to unleash their creativity—that’s why today we are launching the
Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how
developers surprise us.”
Dynamic Perspective—Immersive Smartphone Experience
Dynamic Perspective uses four ultra-low power specialized cameras and
four infrared LEDs built into the front face of Fire, a dedicated custom
processor, sophisticated real-time computer vision algorithms, and a new
high-performing and power-efficient graphics rendering engine. Dynamic
Perspective features include:
One-handed gestures: Auto-scroll, tilt, swivel and peek for
quicker, easier navigation and a better media and entertainment
experience. For example, with auto-scroll, customers can read a long
web page or a book without ever having to touch the screen; tilt in
Amazon Music shows song lyrics; swivel instantly reveals quick
actions; peek in Maps shows layered information like Yelp ratings and
Immersive apps and games: Dynamic Perspective enables a new
class of apps and games that are more immersive, and make it quicker
and easier for the user to access information. For example, peek to
instantly see close-up front and back views of a dress in the new
Amazon Shopping app for Fire. In games like Lili, take on the
character’s viewpoint and move your head to look around corners,
obstacles, and other objects.
Enhanced Carousel: Stay productive with real-time updates and
take action right from the home screen—triage email, find recent
photos, access most visited websites, return missed calls, view
appointments, and more. Developers can customize the contents of their
dynamic app and how it responds to user actions. For example, Zillow’s
app in the carousel shows property information based on the location,
so customers can access search results on nearby homes from the
carousel without having to launch the Zillow app. USA TODAY shows
headlines most relevant to customer’s interest—someone who frequents
football in the Sports section will see those related headlines appear
in the carousel.
Starting today, Amazon is introducing the Dynamic Perspective SDK that
enables developers to build new experiences with this groundbreaking
technology. Learn more about the SDK at http://developer.amazon.com/firephone.
Firefly Technology–Illuminate Your World
Firefly combines Amazon’s deep catalog of physical and digital content
with multiple image, text and audio recognition technologies to quickly
identify web and email addresses, phone numbers, QR and bar codes, plus
over 100 million items, including movies, TV episodes, songs, and
products. Simply press and hold the dedicated Firefly button to discover
helpful information and take action in seconds.
Printed phone numbers, email, web addresses, QR, and bar codes: Firefly
identifies printed text on signs, posters, magazines and
business cards—make a call, send an email, save as a contact, or go to
the website without typing out long URLs or email addresses.
245,000 movies and TV episodes, and 160 live TV channels:
Firefly recognizes movies and TV episodes, and uses IMDb for X-Ray to
show actors, plot synopses, and related content—add titles to Watch
List or download and start watching immediately.
35 million songs: Firefly recognizes music and uses Amazon
Music’s rich catalog to show information about the artist—play more
songs, add them to your Wish List, or download instantly to your Fire.
Developers, such as iHeartRadio and StubHub, used the SDK to build
Firefly-enabled apps, so customers can create a new radio station
based on the song or find concert tickets for the artist.
70 million products, including household items, books, DVDs, CDs,
video games, and more: Access product details, add items to your
Wish List, or order on Amazon.com.
The Firefly SDK is available starting today so developers can invent new
ways to use this advanced technology. Later this year, Firefly will
include artwork recognition, foreign language translation, and wine
label recognition powered by Vivino. Learn more about the SDK at http://developer.amazon.com/firephone.
Amazon Exclusive Features and Vast Digital Ecosystem—All Deeply
Fire seamlessly integrates Amazon’s vast digital ecosystem for instant
access to over 33 million songs, apps, games, movies, TV shows, books,
audiobooks, and magazines, including thousands of exclusives. Plus,
Prime members get unlimited streaming of tens of thousands of movies and
TV episodes at no additional cost with Prime Instant Video, over 500,000
books to borrow with the Kindle Owners’ Lending Library, and the all-new
Prime Music—unlimited streaming and download of more than a million
songs and hundreds of expert-programmed playlists—all at no additional
Fire deeply integrates Amazon exclusive services:
Mayday is now available over 3G and 4G, in addition to
Wi-Fi—simply hit the Mayday button in quick actions and an Amazon
expert will appear via live video to co-pilot you through any feature
on the device. Amazon experts are able to draw on the screen, talk you
through how to do a task, or do it for you—whatever works best. Mayday
is available 24x7, 365 days a year, and it’s free. Amazon’s response
time goal for Mayday is 15 seconds or less—since launch, the average
response time has been 9.75 seconds.
ASAP (Advanced Streaming and Prediction) predicts which movies
and TV episodes you’ll want to watch and prepares them for instant
playback before you even hit play.
X-Ray helps you get more from books, music, movies, and TV
shows. Explore the bones of a book, including characters, ideas and
background with a single tap on the screen; bring the power of IMDb
right to Fire for trivia on movies and TV shows; plus, with X-Ray for
Music, see synchronized lyrics display while you listen to your
Second Screen lets you fling TV shows and movies from Fire
phone to your Fire TV, PlayStation or any other Miracast-enabled
device. Second Screen turns your TV into the primary screen and frees
up Fire phone to provide playback controls and a customized display
for X-Ray, all without leaving the TV show or movie you’re watching.
Free unlimited cloud storage of photos taken with Fire, automatically
backed-up wirelessly and available across Amazon devices and Cloud
Drive apps so you have access anywhere.
Beautiful Industrial Design & Powerful Hardware
Built using premium materials, including Gorilla Glass 3 for the rear
and front, aluminum buttons, stainless steel details and a rubberized
polyurethane grip area, Fire is optimized for beauty, hand comfort and
Quad-core Qualcomm Snapdragon 2.2 GHz processor and 2GB RAM for
excellent fluidity and image rendering.
4.7-inch HD display with an ambient light sensor and Dynamic
Image Contrast that delivers better outdoor viewing.
Global LTE and connectivity with nine bands of LTE, four
bands of GSM, five bands of UMTS for better voice coverage and faster
data speeds, 802.11ac support, Wi-Fi channel bonding, NFC, and
Dual stereo speakers with Dolby Digital Plus for a virtual
surround sound experience.
Advanced imaging system with custom-tuned 13MP
rear-facing camera with backside illumination, LED flash, 5-element f/2.0
lens, Optical Image Stabilization (OIS), and high dynamic range (HDR)
capabilities for beautiful, crisp photos, even in low-light
conditions. Fire also includes a 2.1MP front-facing camera. Both front
and rear-facing cameras record smooth 1080p HD videos.
Reliable backup and restore leveraging the experience and
operational excellence of Amazon Web Services and its cloud
technology. Fire customers can automatically back up device settings,
notes, bookmarks, messages, and installed applications—no need to
manually configure or connect to a computer.
Availability & Exclusive Network Partner
Fire ships on July 25 and is available exclusively on AT&T—the nation’s
most reliable 4G LTE network. Starting today, customers can pre-order
Fire at www.amazon.com/Fire-Phone,
and in AT&T retail locations nationwide. Fire with 32GB is available for
$199 with a two-year contract—that’s an extra 16GB of memory for the
same price as many other premium smartphones—or zero money down for as
little as $27.09 a month from AT&T on Next 18. Fire is also available
with 64GB for $299 with a two-year contract or starting at $31.25/month
from AT&T on Next 18.
Limited Time, Introductory Offer
Starting today, customers can take advantage of an introductory, limited
time offer—buy Fire and get 12 months of Amazon Prime included—FREE
Two-Day Shipping on millions of items, unlimited streaming of movies and
TV shows with Prime Instant Video, unlimited, ad-free streaming and
downloading of over a million songs and hundreds of playlists, and over
500,000 books to borrow from the Kindle Owners’ Lending Library.
Existing Prime members get an additional 12 months added to their
Amazon opened on the World Wide Web in July 1995. The company is guided
by three principles: customer obsession rather than competitor focus,
passion for invention, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and
Fire TV are some of the products and services pioneered by Amazon.
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