According to a recent survey, 65% of surveyed developers said that
the total revenue achieved on Kindle Fire is equal to, or even better
than other platforms
SEATTLE--(BUSINESS WIRE)--Jun. 16, 2014--
(NASDAQ:AMZN)—Amazon today announced that Amazon Appstore selection has
nearly tripled in the past year and developers continue to report strong
monetization from the apps they offer in the store. The Amazon Appstore
now has over 240,000 apps and games, is available in nearly 200
countries and on a multitude of devices. Additionally, Amazon Coins have
become widely popular—customers have spent hundreds of millions of
Amazon Coins on apps, games and in-app items. The broad growth in the
Amazon Appstore is enticing developers—the number of new developers
joining the Amazon Appstore per month close to doubled in the last year.
To learn more about developing apps and games for Amazon, visit https://developer.amazon.com/appsandservices/.
According to an IDC survey commissioned by Amazon, developers building
apps and games for Kindle Fire are making at least as much money (often
more) on the Kindle Fire platform as on any other mobile platform. IDC
conducted a survey of 360 smartphone and tablet application developers.
The survey examined developers’ experiences selling apps on the Kindle
Fire platform. Here’s what the study says:
65% of developers said that Total Revenue on Kindle Fire is the same
or better than developers’ experience with other platforms.
74% of the same developers said that Average Revenue per App/User is
the same or better on Kindle Fire than other platforms.
76% of developers indicated that the Kindle Fire platform helps them
connect with new market segments—an important indicator that the
Kindle Fire platform can be a significant source of net-new business
and “reach” for developers at a time when new market segments may be
difficult to find on competing platforms, the study noted.
“Developers tell us that they experience improved reach, greater
monetization, and, oftentimes, higher revenue when they have their apps
and games in the Amazon Appstore,” said Mike George, Vice President of
Amazon Appstore and Games. “But this is just the beginning—we’re
building more services and capabilities for developers and more
Android-based APIs based on their feedback. Most Android apps just work
on Kindle Fire, and with an Appstore made for Android devices, Amazon’s
Appstore can help developers distribute their apps on Android devices
all over the world. It’s a great time for developers to bring their apps
to the Amazon Appstore.”
Here’s what developers are saying:
“Amazon users are very high quality users. User engagement with edjing
on Amazon is higher than on any other platform. In proportion, Amazon
users spend more time in edjing than any other platform. In
addition, the Average Revenue Per Download (ARPD) on Amazon is actually
higher than on Android.” —Jean-Baptiste, CEO, DJiT
“Getting our app on Kindle Fire was very easy and it gives developers a
great opportunity to distribute and monetize their apps. Monetization in
the Amazon Appstore jumped 100% using Amazon’s In-App Purchasing API and
Mobile Ads API in the first month since implementation.” —Daniele
Calabrese, CEO, Soundtracker
“We already develop for Android, so getting our games on the Amazon
Appstore was a real breeze.” —Paul Case, TribePlay, developer of Dr.
Amazon Appstore includes an array of services that make Amazon the most
complete end-to-end ecosystem for developers building, monetizing and
marketing their apps and games for customers. These capabilities include:
The ability for app developers to use Amazon Web Services’ (AWS)
technology platform for their infrastructure needs. Building blocks
such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage
Service (Amazon S3), and Amazon DynamoDB allow developers to focus on
what differentiates their app rather than the undifferentiated heavy
lifting of infrastructure.
Amazon SNS Mobile Push enables developers to easily send push
notifications to Apple, Google and Kindle Fire devices using one
simple API, and easily scale from a few notifications a day to
hundreds of millions of notifications per day or higher.
Login with Amazon, which allows developers to easily reduce
sign-in friction for their customers by conveniently letting them
login in with their Amazon, Facebook or Google identities, leading to
higher engagement and order conversion.
In-App Purchasing on Kindle Fire, Android, Mac, PC and
web-based games. This enables developers to offer their digital items
in apps and games while allowing end users to simply use their Amazon
accounts to make the purchase.
Mobile Associates API for Kindle Fire and other Android
devices. This enables developers to merchandise millions of physical
and digital items from Amazon.com within their apps and games.
Mobile Ads, which helps developers monetize their apps by
displaying high quality, relevant display ads from brand advertisers,
GameCircle, which includes capabilities like Achievements,
Leaderboards, Friends and Whispersync for syncing games across Android
and Fire OS, and leads to better engagement with games.
A/B Testing and Analytics, which helps developers across iOS,
Android and FireOS track user engagement metrics or test different
in-app experiences across iOS, Android, and Fire OS, giving developers
the tools they need to increase user engagement and monetization.
Amazon opened on the World Wide Web in July 1995. The company is guided
by three principles: customer obsession rather than competitor focus,
passion for invention, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire, and Fire TV are some of the
products and services pioneered by Amazon.
Media Hotline, 206-266-7180