The new Wearable Technology store features the largest selection of
items from top brands including Samsung, Jawbone and GoPro
Customers can now easily discover, research and shop the latest
wearable devices including activity trackers, wearable cameras and smart
watches
SEATTLE--(BUSINESS WIRE)--Apr. 29, 2014--
(NASDAQ: AMZN)—Amazon.com, Inc. today announced the launch of its
Wearable Technology store – a one-stop shop where customers can easily
discover the latest in wearable technology and research wearable devices
including activity trackers, smart watches, wearable cameras and more.
In addition to the largest selection of items from top brands including
Samsung, Jawbone and GoPro, the store features products from emerging
brands like Basis and Misfit as well as devices coming soon from brands
like Narrative and Bionym.
“Wearable technology is an exciting category with rapid innovation and
our customers are increasingly coming to Amazon to shop and learn about
these devices,” said John Nemeth, Director of Wireless and Mobile
Electronics at Amazon. “We’re thrilled to bring our customers a store
with the largest selection and great prices that helps eliminate the
guesswork when deciding which wearable devices best fit their
needs—whether that is tracking activity, staying connected through smart
watches or capturing their next adventure with wearable cameras.”
While wearable technology has been available for nearly a decade, the
category has only recently captured the imagination of customers with
the introduction of new, exciting products like smart watches, activity
trackers and wearable cameras. To help customers learn more about
wearable technology, the new store features a “Learning Center” which
includes product videos and detailed buying guides. These resources
provide information about device compatibility, product comparisons and
use-case suggestions to help customers find the right device for them.
Customers can also take advantage of the “Editor’s Corner” to find
information about wearable technology industry news, device reviews and
more.
Customers can shop the Wearable Technology store by category, compare
products and discover the devices that are right for them. Customers
will find the same shopping tools they’ve come to know and love from
Amazon, including fast and free shipping, Free Two-Day shipping with
Amazon Prime, editorial reviews, personalized product recommendations,
customer reviews and best sellers. To learn more about the new Wearable
Technology store, customers can visit www.Amazon.com/wearabletechnology.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Amazon Fire TV is a tiny box that plugs into your HDTV
for easy and instant access to Netflix, Prime Instant Video, Hulu Plus,
WatchESPN, SHOWTIME, low-cost video rentals, and much more. Kindle
Paperwhite is the world’s best-selling and most advanced e-reader. It
features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch
technology, and exclusive new features designed from the ground up for
readers. Kindle, the lightest and smallest Kindle, features improved
fonts and faster page turns. The new Kindle Fire HDX features a stunning
exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more
memory, and 11 hours of battery life, as well as exclusive new features
of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant
Video downloads, and the revolutionary new Mayday button. The all-new
Kindle Fire HD includes an HD display, high-performance processor and
dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es,
www.amazon.com.br,
www.amazon.in,
www.amazon.com.mx,
and www.amazon.com.au.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.
Amazon.com, Inc.
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