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Amazon Web Services Makes Amazon Kinesis Available to All Customers

Customers, including Bizo, MediaMath, and Supercell, used the Amazon Kinesis limited preview to power real-time streaming data applications

SEATTLE--(BUSINESS WIRE)--Dec. 17, 2013-- Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), today announced that Amazon Kinesis, a fully managed service for real-time processing of high volume, streaming data, is now broadly available for use. Using Amazon Kinesis, a customer can store and process terabytes of data an hour from hundreds of thousands of sources, making it easy to write applications that take action on real-time data such as web site click-streams, marketing and financial transactions, social media feeds, logs and metering data, and location-tracking events. Amazon Kinesis-enabled applications can power real-time dashboards, generate alerts, drive real-time business decisions such as changing pricing and advertising strategies, or send data to other big data services such as Amazon Simple Storage Service (Amazon S3), Amazon Elastic Map Reduce (Amazon EMR), or Amazon Redshift. Customers can create an Amazon Kinesis stream with a few clicks in the AWS Management Console or through a simple API call. To get started with Amazon Kinesis, visit http://aws.amazon.com/kinesis.

To date, most big data processing has been done through batch-oriented approaches such as those used by Hadoop, or through database technologies such as data warehouses. Since these systems store and process data in batches, they aren’t able to support applications that need to process streaming feeds of rapidly changing data in real time. To build applications that rely on this “fast-moving” data, many companies have developed their own systems or stitched together open source tools, but these are often complex to build, difficult to operate, inelastic and hard to scale, and can be unreliable or lose data. Amazon Kinesis helps solve these problems by providing a fully managed service that takes care of all the “heavy-lifting” for developers, providing easy data ingestion and storage, high data durability, and the ability to scale seamlessly from kilobytes to terabytes an hour – at a fraction of the cost and effort. The Amazon Kinesis client library simplifies load balancing, coordination, and fault tolerance, and developers can use AWS Auto Scaling to easily create elastic, high-performance Amazon Elastic Compute Cloud (Amazon EC2) processing clusters. Amazon Kinesis also integrates with third-party products, giving developers control and freedom to choose their preferred method of data processing, including popular open source products. With Amazon Kinesis, customers can quickly and easily add real-time analytics and other functionality to their applications, turning today’s explosive data growth into an opportunity to build competitive advantage and innovate for their customers. Amazon Kinesis is currently available in the US East (N. Virginia) Region and will be rolled out to other AWS Regions in the coming months.

“When we set out to build Amazon Kinesis, we wanted to eliminate the cost, effort, and expertise barriers that have prevented our customers from processing streaming data in real-time,” said Terry Hanold, Vice President, Cloud Commerce, AWS. “We've gotten great feedback from our preview customers, and it’s inspiring to see the innovative ways customers are using Amazon Kinesis, across applications as diverse as gaming, mobile, advertising, manufacturing, healthcare, e-commerce, and financial services.”

Bizo provides a B2B digital marketing platform that its clients use to reach target prospects online and shape their purchase decisions. “Our business runs with a talented but small engineering staff; tools that save us time and reduce operational complexity allow us to focus on innovation,” said Donnie Flood, Vice President of Engineering at Bizo. “An Amazon Kinesis-based pipeline allows us to replace our existing, batch-oriented, data ingestion and aggregation mechanism, which forms the backbone of our data pipeline and reporting infrastructure. This reduces our operational burden and frees up our engineers’ time to focus on building targeted advertising solutions for our clients while Amazon Kinesis does the heavy lifting of scaling elastically in response to our growing business.”

MediaMath is the leading, global digital marketing platform that is transforming the advertising industry. Starting the revolution back in 2007, MediaMath built a platform that brought real-time decisioning and programmatic media buying to life. “Our products stream billions of messages and terabytes of data daily as our clients run their digital advertising campaigns,” said Eddie Fagin, Director of Engineering at MediaMath. “This data is the lifeblood of our company and powers the unparalleled performance we bring to clients around the world each day. At MediaMath, we are leveraging Amazon Kinesis as a complementary component of our digital marketing platform’s data pipeline. The managed Amazon Kinesis service, SDKs, and connectors, combined with Amazon EC2 auto-scale groups, will allow us to process this massive volume of data on AWS in real time. This will minimize operational complexity, thus allowing us to focus on helping marketers connect with their customers in the most effective and efficient way.”

Finland-based Supercell is one of the fastest-growing social game developers and their two games Hay Day and Clash of Clans attract more than 8.5 million players on iOS and Android devices every day. “Our player base has scaled at an incredible pace. Using AWS means we can rely on AWS tools in managing our infrastructure to match our growth,” said Sami Yliharju, Services Lead at Supercell. “We are using Amazon Kinesis for real-time delivery of game insight data sent by hundreds of our game engine servers. Amazon Kinesis enables our business-critical analytics and dashboard applications to reliably get the data streams they need, without delays. Amazon Kinesis also offloads a lot of developer burden in building a real-time, streaming data ingestion platform, and enables Supercell to focus on delivering games that delight players worldwide.”

“Customers are generating massive amounts of data from sensors, mobile devices, infrastructure log servers, and other machine data from a variety of sources and data integration is playing a more important role than ever,” said Marge Breya, Executive Vice President and Chief Marketing Officer at Informatica. “Informatica Vibe technology, the industry’s first and only embeddable virtual data machine, is designed to embed data integration into the next generation of applications, which is key for customers to harness the power of all their data. Informatica and AWS are working together to leverage Amazon Kinesis so customers can simplify big data collection from all these sources using the Vibe Data Stream for Machine Data product, and deliver data directly to Amazon Kinesis for real-time stream processing on AWS.”

About Amazon Web Services

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. Amazon Web Services offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon Web Services, Inc.

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