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Amazon Launches Australian Kindle Store

The new Australian Kindle Store offers over 2 million eBooks sold in Australian dollars, the most English language best sellers including 9 of the 10 best sellers from the Sydney Morning Herald list and more than 400,000 Kindle-exclusive titles

The Australian Kindle Store is seamlessly integrated with the new Kindle Paperwhite, Kindle Fire HD and Kindle Fire HDX—customers can search for a book directly from the device and start reading in 60 seconds or less

Kindle books are “Buy Once, Read Everywhere” with free Kindle reading apps for the most popular devices and platforms

The Kindle reading app will be available on Telstra Android devices via the TelstraOne app

SEATTLE—November 12, 2013—(NASDAQ: AMZN)—Amazon today launched the Australian Kindle Store, offering over 2 million eBooks, the most English language best sellers, more than 400,000 Kindle-exclusive titles, best-selling illustrated children’s and young adult books, cookbooks, comics and graphic novels, and more. Amazon also announced that in addition to Kindle Paperwhite, the all-new Kindle Fire HD and Kindle Fire HDX tablets are now on sale locally in Australia at Dick Smith and Big W stores—for more details, visit www.amazon.com.au.

“Millions of Australians are already Kindle customers, and we’re delighted to make it even easier for them to enjoy the Kindle experience,” said Neil Lindsay, Vice President, Amazon Kindle. “The new Kindle Store is customised for Australian customers, with local best sellers and curated lists relevant to Australians, and many titles from local publishers and authors such as Tim Winton, Karly Lane and Kate Morton.”

Australian Kindle Store
The new Australian Kindle Store offers over 2 million eBooks with over 26,000 free English-language titles; the latest best sellers such as At the Close of Play by Ricky Ponting, Eyrie by Tim Winton, Bittersweet by Colleen McCullough and Doctor Sleep by Stephen King; best-selling illustrated children’s books including the Mr Men series and Hard Luck: Diary of a Wimpy Kid; cookbooks including Asian after Work by Adam Liaw and Hungry Campers Cookbook by Katy Holder; comics and graphic novels like Batman: Earth One and The Walking Dead and exclusives from authors such as Germaine Greer, Karly Lane and James Duigan. In addition, Australian customers will find a broad selection of content from local authors including Rachael Johns, Sally Morgan and Kim Scott; Australian classics from Text Publishing; and titles from Indigenous publishing house Magabala books. Australian customers will also enjoy over 700,000 books priced at AU$3.99 or less and over 1.4 million priced AU$9.99 or less. In addition, Amazon today announced that independent authors and publishers are now able to make their books available and earn a 70% royalty in the Australian Kindle Store using Kindle Direct Publishing (KDP) (http://kdp.amazon.com.au).

All new Kindle Fire HD and Kindle Fire HDX now on sale in Australia
Amazon also announced that the new Kindle Fire HD is available starting today at a suggested retail price of AU$189 at Dick Smith and Big W stores. The 7” Kindle Fire HDX will be available starting November 26 at a suggested retail price of AU$329 and the 8.9” Kindle Fire HDX will be available starting December 10 at a suggested retail price of AU$479. Read the press release about the new Kindle Fire HDX at amazon.com.au/hdx-press-release.

Kindle Paperwhite
Amazon recently announced the availability of Kindle Paperwhite in Australia at Dick Smith and Big W at a suggested retail price of AU$159. Kindle Paperwhite is seamlessly integrated with the new Kindle Store—customers can search for a book directly from the device, and start reading it in under 60 seconds. Learn more at: Kindle Paperwhite.

Free Kindle Reading Apps—“Buy Once, Read Everywhere”
With free Kindle reading apps, customers can read their Kindle books on the largest number of devices and platforms. The Kindle reading app will be available on Telstra Android devices via the TelstraOne app. Kindle reading apps are available for iPad, iPhone, iPod touch, Android phones and tablets, Windows 8 PCs and tablets, PC, and Mac. Whispersync automatically syncs your place across all devices, so you can pick up reading where you left off. Plus, with Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon.com.au, where they can be re-downloaded wirelessly for free, anytime.

For high resolution images and video of the Kindle family, visit www.amazon.com/pr/kindle.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx and www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. The 4G devices have not been authorized as required by the rules of the Federal Communications Commission. These devices are not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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