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Amazon Adds Two More Services for Mobile App Developers

Analytics and A/B Testing services are free, cross-platform, and help developers run tests and experiments to optimize their apps and games across iOS, Android, and Fire OS

SEATTLE--(BUSINESS WIRE)--Nov. 5, 2013-- (NASDAQ:AMZN)–Amazon today announced Analytics and A/B Testing services, further expanding its cross-platform services for iOS and Android developers. Offered as a single, free SDK, mobile developers can easily track user engagement metrics or test different in-app experiences across iOS, Android, and Fire OS, giving developers the tools they need to increase user engagement and monetization. The Analytics and A/B Testing services are designed to help developers focus more time on building great apps and games, rather than setting up or scaling backend infrastructure. Additionally, because the services are built on Amazon Web Services (AWS), they scale seamlessly from a few users to many millions. To learn more and get started with Analytics and A/B Testing services, visit https://developer.amazon.com/sdk/analytics.html and https://developer.amazon.com/sdk/ab-testing.html.

Developers value data-driven decision making and experimentation as it helps them increase engagement and sales. However, today’s off-the-shelf options for analytics and testing can be slow, inaccurate, expensive, or platform dependent. Developers who build their own analytics and testing solutions are forced to spend more time on building and scaling backend services, and less time on creating new content and experiences for their customers. The Analytics and A/B Testing services help with these challenges, allowing developers to spend more time creating content, reviewing performance and building exciting new experiences for their customers. The services are easy to integrate into new and existing apps and games, with most implementations taking less than a day. Since the backend infrastructure is managed by Amazon, developers can focus on the reports and information they receive to optimize their apps appropriately.

  • Analytics – the Analytics service provides usage metrics on daily and monthly active devices, sessions, retention, and in-app purchase revenue. These metrics are updated continually and are available within 60 minutes of the data being received. When using this service, developers can quickly assess how, for example, launch day is going or how a new feature might be affecting retention.
  • A/B Testing – the A/B Testing service allows mobile developers to simultaneously test up to five different in-app experiences to understand which experience is most successful based on conversion, clicks, or other criteria they define. A developer simply needs to integrate the SDK and the service handles all of the complex statistical calculations on behalf of the developer. The service then presents the results in a simple web dashboard that shows which experience is most effective and statistically significant.

“Mobile developers really want to understand how customers are using their app,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “We’ve spent years at Amazon using data, analytics, and A/B testing to continually improve the experience of customers who shop with us. We wanted to bring those same advanced tools to mobile app developers to help them improve their customers’ experience.”

The Analytics and A/B Testing services are the latest offerings in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. These capabilities include:

  • The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
  • Amazon SNS Mobile Push, a fast, fully managed, cross-platform push notification service in the cloud.
  • Login with Amazon, which allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.
  • In-App Purchasing on Kindle Fire, Android, Mac, PC and web-based games. This enables developers to offer their digital items in apps and games while allowing end users to simply use their Amazon accounts to make the purchase.
  • Mobile Associates API for Kindle Fire and other Android devices. This enables developers to merchandise millions of physical and digital items from Amazon.com within their apps and games.
  • Mobile Ads, which helps developers monetize their apps by displaying high quality, relevant display ads from brand advertisers, including Amazon.
  • GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across iOS, Android, and Fire OS, and leads to better engagement with games.
  • Amazon Appstore, which allows developers to distribute their apps and games to millions of Amazon customers in nearly 200 countries.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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