Press Release

<< Back Unveils the Most Well-Read Cities in Canada

 Vancouver, British Columbia tops the list with the most books purchased per capita of any city in Canada

SEATTLE—July 30, 2013— Today, for the first time revealed its list of the Most Well-Read Cities in Canada. After compiling sales data of all book sales in print and Kindle formats since June 1, 2012, on a per capita basis in cities with more than 100,000 residents, the Top 20 Most Well-Read Cities in Canada are:

  1. Vancouver, British Columbia
  2. Calgary, Alberta
  3. Saskatoon, Saskatchewan
  4. Edmonton, Alberta
  5. Regina, Saskatchewan
  6. London, Ontario
  7. Toronto, Ontario
  8. Ottawa, Ontario
  9. Winnipeg, Manitoba
  10. Kitchener, Ontario
  1. Burnaby, British Columbia
  2. Mississauga, Ontario
  3. Gatineau, Quebec
  4. Windsor, Ontario
  5. Richmond, British Columbia
  6. Markham, Ontario
  7. Surrey, British Columbia
  8. Halifax, Nova Scotia
  9. Hamilton, Ontario
  10. Brampton, Ontario

In taking a closer look at the data, also found:

  • A Hub for Entrepreneurs: Not only the number one Well-Read City in Canada, Vancouver is breeding a population of entrepreneurs. This locale topped the list for ordering the most books in the Business & Investing category. In fact, the top title purchased overall by Vancouverites was StrengthsFinder 2.0 by Tom Rath.
  • Loving Canadian Authors: Saskatonians showed their Canadian pride by buying the most novels written by Canadian authors. Saskatoon residents’ favourite Canadian novel was 419: A Novel by Will Ferguson.  Ferguson’s novel was also recognized by Book editors as one of the Best Books of the Year in 2012.
  • Hungry for Travel: Locals in Vancouver; Calgary; and Toronto are on the hunt for their next vacation destination. These locals are buying the most travel-related books. While Vancouverites were looking for local hiking trips—the most popular book purchased was 103 Hikes in Southwestern British Columbia by Jack Bryceland, residents in Calgary were looking for fun in the sun with the most popular travel book being Maui Revealed: The Ultimate Guidebook by Andrew Doughty and Leona Boyd. Toronto locals, on the other hand, were looking for great weekend trips with their most popular book being The New York Times 36 Hours: 150 Weekends in the USA & Canada by Barbara Ireland.
  • Kindle Readers Love Romance Novels: Locals in Saskatoon downloaded the most Kindle books. The most popular Kindle title for Saskatonians was romance novel Safe Haven by Nicholas Sparks.

“Our data shows Canadians are avid readers and we hope book lovers across Canada will enjoy this fun look at where some of the most passionate readers reside,” said David Jackson, General Manager of the Media Business.

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