Press Release

<< Back
Kindle FreeTime Unlimited Adds Popular New Kids Content From Disney, Warner Bros. Interactive Entertainment and Electronic Arts

More than a thousand titles added to Amazon’s all-you-can eat content service built just for kids

SEATTLE--(BUSINESS WIRE)--Jun. 18, 2013-- (NASDAQ:AMZN)—Six months ago, Amazon launched Kindle FreeTime Unlimited, bringing together for the first time all the types of content kids and parents love—books, games, educational apps, movies and TV shows—into one simple, unlimited, easy-to-use service for kids ages 3-8. Today, Amazon announced that since launch it has already added more than a thousand books, games, educational apps, movies and TV shows to Kindle FreeTime Unlimited, including popular kids’ titles from Disney, Warner Bros. Interactive Entertainment and Electronic Arts (EA). New kid-favorites being added to FreeTime Unlimited include Disney’s hit Where’s My Mickey?, Warner Brother’s LEGO Harry Potter Years 1-4, Dr. Seuss’s The Cat in the Hat Comes Back from Oceanhouse Media, Plants vs. Zombies by EA, and Houghton Mifflin Harcourt’s Curious George at the Zoo. Customers can subscribe to FreeTime Unlimited from within the Kindle FreeTime app on Kindle Fire.

“In just six months, we’ve added more than a thousand new titles to Kindle FreeTime Unlimited, including customer favorites from Disney, EA and Warner Bros. Interactive Entertainment,” said Peter Larsen, Vice President, Amazon Kindle. “Customers tell us they love that FreeTime Unlimited gives kids the freedom to discover and pick their next adventure from an ever-growing library of content. In fact, the vast majority of our customers who take advantage of our one month free trial of FreeTime Unlimited choose to subscribe and enjoy our content library built just for kids. We look forward to continuing to add more great content that parents and kids will love.”

Kindle FreeTime is a free feature on the current generation Kindle Fire family which has reinvented traditional parental controls, making it possible for parents to personalize their children’s experience with easy-to-use tools such as Time Limits, which help parents manage their kids’ screen time. To date, nine million titles have been shared by parents using FreeTime with the average parent giving their child 18 titles to enjoy and some parents giving their child more than 160 titles to enjoy in FreeTime. Kindle FreeTime Unlimited is an optional extension to Kindle FreeTime that brings together all the content kids and parents love into one simple, unlimited, easy-to-use service for kids ages 3-8. FreeTime Unlimited is available for Prime members to enjoy for a low monthly price of $2.99 per child or $6.99 per family. Customers who are not yet Prime members can subscribe to FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family.

Additional new content available as part of Kindle FreeTime Unlimited includes:

  • Exclusive Nick Jr. favorites from Viacom such as Dora The Explorer, Go, Diego, Go!, Blue’s Clues and The Backyardigans
  • Scribblenauts Remix from Warner Bros. Interactive Entertainment
  • Favorites from Disney including Puffle Launch and Toy Story Smash It!
  • Classic and contemporary favorites from EA including Tetris, Bejeweled 2, MONOPOLY Millionaire and THE GAME OF LIFE
  • Kid-friendly educational apps such as Curious George at the Zoo, The Berenstain Bears and the Big Spelling Bee, Mercer Mayer’s Little Critter and Triceratops Gets Lost from the Smithsonian Institution
  • Award-winning and engaging educational content from BrainPOP and BrainPOP Jr. (K-3)

Many more titles will be added throughout the coming year including Where’s My Mickey?, Monsters University and popular LEGO games such as Lord of the Rings, Batman DC Superheroes and Harry Potter Years 5-7.

“Amazon’s Kindle FreeTime Unlimited has been an amazing way for us to introduce our most popular games to an even larger audience,” said Tim O’Brien, Vice President, Business Development for Disney Interactive. “With the addition of games like Where’s My Mickey? and Toy Story Smash It! Disney is adding to its library of FreeTime Unlimited entertainment, providing parents and kids with more of their favorite Disney characters.”

“We’ve seen the success of Kindle FreeTime Unlimited and are thrilled to be adding award-winning games such as Scribblenauts Remix to Amazon’s innovative content service built just for kids,” said Nate Jones, Vice President, Digital Games, Warner Bros. Interactive Entertainment. “Scribblenauts Remix has been one of our fastest growing games across all skill levels. By adding these types of titles to FreeTime Unlimited, kids now have the freedom to enjoy and discover on their own.”

Kids love FreeTime Unlimited because:

  • They can explore all the content on their own and pick for themselves what to read, watch or play
  • Their favorite characters are included—Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen, Curious George and more
  • With individual profiles, everything in their library is theirs—no sharing a home screen with siblings or parents and no losing their place in a movie or TV show when someone else picks up the Kindle Fire
  • They can easily explore their favorite topics—pick a favorite subject like “Princesses” and navigate seamlessly between princess books, princess games and princess TV shows

Parents love FreeTime Unlimited because:

  • All apps have in-app payments, advertisements and social media removed
  • They don’t have to worry that kids will run up a bill
  • All-you-can-eat pricing means they don’t have to enter into negotiations with kids about what to buy or rent—“You already rented that yesterday” is a relic of the past
  • All of the content is already pre-screened for age-appropriateness

Here’s what our customers have to say about FreeTime and FreeTime Unlimited:

“Kindle FreeTime Unlimited is the BEST. This makes it a winner over any other tablet when it comes to kids. I have a 7-year-old and a 3-year-old, each with their own Kindle Fire. They each have access to tons of content tailored to their age group and I don’t have to worry...” – Jess

“The FreeTime app turns the Kindle Fire into my 6-year-old’s own Kindle that only costs me $2.99 a month and I know he can get unlimited apps, videos, and books that are great quality and do not cost me extra.” – Amanda

“FreeTime and FreeTime Unlimited allow me to have a device perfectly suited to small children with tons of content for the low price of $3 a month. The ability to set up guidelines and time limits in FreeTime was a huge selling point for me.” – Anthony

Available exclusively on the current generation Kindle Fire and Kindle Fire HD, customers can sign up for FreeTime Unlimited from within the Kindle FreeTime app on their Kindle Fire, Kindle Fire HD, and Kindle Fire HD 8.9”. More information can be found at

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source:, Inc., Inc.
Media Hotline, 206-266-7180

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines