Every Kindle Fire owner in the U.S. will find $5 worth of free Coins
deposited directly into their Amazon account
Customers can also purchase Coins in bulk and receive a discount up
to 10%
Tens of millions of dollars worth of Amazon Coins are now in
customers’ accounts to spend on developers’ apps
SEATTLE--(BUSINESS WIRE)--May. 13, 2013--
—(NASDAQ: AMZN)—Amazon today announced that customers can now use Amazon
Coins to purchase apps, games and in-app items in the Amazon Appstore
and on Kindle Fire. To celebrate the launch, existing and new Kindle
Fire customers in the U.S. have had 500 free Coins—a $5 value—deposited
into their Amazon accounts today. For customers, Amazon Coins is an easy
way to purchase apps and in-app items on Kindle Fire, and for developers
it’s another opportunity to drive traffic, downloads and increased
monetization. With discounts of up to 10% for purchasing Coins in bulk,
it’s also an opportunity for customers to save money on their app and
game purchases. Customers can purchase Coins by visiting amazon.com/coins.
“Today we are giving Kindle Fire owners $5 worth of Coins to spend on
new apps and games, or to purchase in-app items, such as recipes in
iCookbook, song collections in SongPop or mighty falcon bundles in Angry
Birds Star Wars. And with discounts of up to 10% when you buy Coins,
this is a great way for customers to save money when they buy apps,
games and in-app items,” said Mike George, Vice President of Apps and
Games at Amazon. “We will continue to add more ways to earn and spend
Coins on a wider range of content and activities—today is Day One for
Coins.”
Amazon Appstore developers will earn their standard 70% revenue share
when customers make purchases using Amazon Coins. No Coins-specific
changes are required for developers with apps and games currently in the
Amazon Appstore. Developers not yet in the Amazon Appstore should submit
their app today through the Amazon Mobile App Distribution Portal (https://developer.amazon.com/welcome.html).
Amazon Coins is the latest offering in an array of services that make
Amazon the most complete end-to-end ecosystem for building, monetizing
and marketing their apps and games. These capabilities include:
-
The ability for app developers to use Amazon Web Services’ (AWS)
technology platform for their infrastructure needs. Building blocks
such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage
Service (Amazon S3), and Amazon DynamoDB allow developers to focus on
what differentiates their app rather than the undifferentiated heavy
lifting of infrastructure.
-
App submission for distribution to nearly 200 countries globally
enables developers to reach millions more Amazon customers worldwide.
-
In-App Purchasing on Kindle Fire, Mac, PC and web-based games. This
enables developers to sell virtual items in their apps and games while
allowing their end users to simply use their Amazon accounts to make
the purchase.
-
GameCircle, which includes capabilities like Achievements,
Leaderboards, Friends and Whispersync for syncing games across
devices, and leads to better engagement with games.
-
Game Connect, which lets developers list their virtual goods for sale
on Amazon, increasing discoverability of their games and making the
purchase of virtual goods as easy and convenient as possible for
customers, leading to increased monetization for developers.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es
and www.amazon.com.br.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
