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Amazon Kindle Paperwhite Now Available to Customers in over 175 Countries

Kindle Paperwhite—the most advanced e-reader ever constructed with higher resolution, 62% more pixels, 25% higher contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker design— supports nine languages—Brazilian Portuguese, French, English, British English, German, Spanish, Italian, Chinese and Japanese

SEATTLE—January 25, 2013–(NASDAQ:AMZN)— Kindle is the world’s #1 best-selling e-reader for five years running, and tens of millions of readers are already reading on Kindle. Amazon.com today announced that the all-new top-of-the-line Kindle Paperwhite—the most advanced e-reader ever built with 62% more pixels and 25% increased contrast compared to the previous generation Kindle, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, a thin and light design—is available in both Wi-Fi only and Wi-Fi + 3G models for customers in over 175 countries and territories around the world.  Kindle Paperwhite supports nine languages—Brazilian Portuguese, French, English, British English, German, Spanish, Italian, Chinese and Japanese—so customers can read, take notes, and navigate their Kindle in any of these languages.  Customers can order Kindle Paperwhite Wi-Fi only for $139 and Kindle Paperwhite Wi-Fi + 3G for $199 at www.amazon.com/kindlepaperwhite.

“We’re excited to make the most advanced e-reader in the world available to our customers around the world,” said Dave Limp, Vice President, Amazon Kindle. “Kindle Paperwhite is the Kindle e-reader we have always wanted to build—it has 62% more pixels and 25% higher contrast than the previous generation Kindle, a built-in front light, 8 weeks of battery life, and is perfect for reading in bed or in sunlight.”  

Kindle Paperwhite—The World’s Most Advanced E-Reader
Reviews of Kindle Paperwhite are overwhelmingly positive and reinforce that Kindle Paperwhite is the best e-reader in the world:

  • “So, do all of these features add up to the best e-reader out there? In a syllable: yep. Amazon was clearly focused on creating the best possible reading experience with the Paperwhite, and it's delivered.” – Engadget
  • “Forget Everything Else, This Is the E-Reader You Want.” – Gizmodo
  • “The Kindle Paperwhite is a reader’s dream…I’m wildly impressed with the simplicity and beauty of this device.” – TechCrunch
  • “It’s light, eminently pocketable, and presents the best electronic reading experience.” – Wired
  • “Amazon has brightened the picture for readers with Kindle Paperwhite--quite literally and in more ways than one.” – USA Today
  • “With an excellent built-in light and Amazon's best-in-class ebook selection, the Kindle Paperwhite rises to the top of the e-reader pack.” – CNet
  • “The Screen Makes It the Best E-Reader Yet” – Time

Kindle Paperwhite is a Service
Kindle Paperwhite is more than just a device—it’s a service. When a customer orders a Kindle Paperwhite, it arrives pre-registered to their Amazon account and greets them by name. All of the customer’s Kindle content is there waiting for them to download and start reading—no long set-up process, and no syncing with a cable. Kindle Paperwhite also comes with instant access to the Kindle Store right from the device, including all of the features customers love about shopping on Amazon—personalized recommendations, customer reviews, one-click purchasing and more. Whenever customers shop on Amazon.com, buy a Kindle, or buy Kindle content, they know that they are also getting Amazon’s world-class customer service. Customers have been shopping on Amazon.com for over 15 years, and they continue to do so because of the unparalleled, end-to-end customer experience.

Kindle Paperwhite—The World’s Most Advanced E-Reader
Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels than the previous generation Kindle, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast than the previous generation Kindle—the blacks are blacker, and the whites are whiter.

Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This means a reader can read for hours with less eye fatigue and strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an incredible experience in the dark and in direct sunlight.

Breakthrough Battery Life
Kindle Paperwhite’s built-in front light is designed to be used at all times—both in daylight and in a dark room—for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.

Free 3G
Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot—they simply download and read books anytime, anywhere.  Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts.

Built-In Wi-Fi
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the road anywhere you can access Wi-Fi.

Books in 60 Seconds
Find a book and start reading in seconds with our fast, free wireless delivery. No computer required to download content.

New Touch Technology
Kindle Paperwhite’s new capacitive touch technology is uniquely integrated into the Paperwhite display, allowing for a thinner form factor for Kindle Paperwhite and even better touch accuracy.

Slim and Sleek Design
At just over a third of an inch thin and weighing 7.5 ounces, Kindle Paperwhite is thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.

Hand-Tuned Fonts
Every font on Kindle Paperwhite is hand-tuned for maximum readability. The Amazon typography team worked at the pixel level to ensure consistency of stroke thickness and shape profiles across all individual glyphs, aligning each size to the specific grid of the new Paperwhite display. This allows for unprecedented sharpness of fonts. Kindle Paperwhite’s higher resolution display also allows for new elegant typeface options, such as Baskerville and Palatino, which use thin stems that would not render well on a lower resolution display.

“Buy Once, Read Everywhere”
With free reading apps, customers can read their Kindle books on a large number of devices and platforms, including any Kindle as well as on iPhone, iPad, Android devices, Mac, PC, or Windows Phone.

Whispersync
Amazon’s Whispersync technology synchronizes a customer’s last page read, bookmarks and annotations across all of their devices, so they can always pick up where they left off.

Time to Read
Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart—it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change. With Time to Read, it’s never been easier to decide when to start a new chapter or finish the chapter you’re reading.

Explore the “Bones of a Book” with X-Ray
With a single tap, readers can see all passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information.

Features Built Just for Readers
Each Kindle offers a variety of font styles and sizes, so customers can easily customize their reading experience.  Kindle Paperwhite also comes with built-in dictionaries for instant lookup of words, Real Page Numbers, support for bookmarks and annotations, and more.

Worry-Free Cloud Storage
Customers’ Kindle books are automatically backed up in the cloud, so they can re-download their books wirelessly for free.

Sharing
Customers can share highlighted sections, notes and meaningful quotes on Facebook and Twitter directly from Kindle without leaving the book. 

Parental Controls
Parental Controls allow parents to restrict access to the Kindle Store, Cloud Archive and the Experimental Web Browser so they can give their Kindle to a child worry-free.

Top-Rated, World-Class Customer Service
Whenever customers shop on Amazon, buy a Kindle, or buy Kindle content, they know that they are also getting Amazon’s world-class customer service. Customers have been shopping on Amazon.com for over 15  years, and they continue to do so because of the unparalleled, end-to-end customer experience.

Beautiful Leather Covers with Auto Wake and Sleep
Covers for Kindle Paperwhite feature a premium textured leather exterior and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Paperwhite upon opening and puts it to sleep when closed, making it easy to dive right back into the book.

Customers can discover full details and order Kindle Paperwhite Wi-Fi  for just $139 and Kindle Paperwhite Wi-Fi + 3G for $199 at www.amazon.com/kindlepaperwhiteintl
For high-resolution images of Kindle Paperwhite, visit www.amazon.com/pr/kindle.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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