2012 holiday season is Amazon’s biggest ever with over 26.5 million
items ordered worldwide on its peak day
Kindle Fire HD is the #1 best-selling, most gifted, and most wished
for product across the millions of items available on Amazon
worldwide since its introduction 15 weeks ago
Christmas Day was the biggest day ever for downloads from Amazon’s
enormous digital ecosystem of over 23 million movies, TV shows, songs,
magazines, books, audiobooks, apps and games
23 Kindle Direct Publishing authors sold over 250,000 copies of their
books in 2012
SEATTLE--(BUSINESS WIRE)--Dec. 27, 2012--
(NASDAQ: AMZN)—Amazon today announced that for the eighth consecutive
year, the company ranks #1 in customer satisfaction during the holiday
shopping season according to the ForeSee annual Holiday E-Retail
Satisfaction Index. ForeSee surveyed over 24,000 customers between
Thanksgiving and Christmas, asking them to rate their satisfaction with
the top 100 retailers. For the second year in a row, Amazon’s score of
88 is the highest ever attained by any retailer in the study. Amazon
also announced today that 2012 was its biggest holiday ever with over
26.5 million items ordered worldwide on its peak day, which is a
record-breaking 306 items per second. Also for the second year in a row,
Amazon’s tablet was the most popular item for customers—Kindle Fire HD
continued its run as the #1 best-selling, most gifted, and most wished
for product across the millions of items available on Amazon worldwide
since its introduction 15 weeks ago.
“To achieve such high customer satisfaction scores and sustain them over
time is a remarkable feat that remains unmatched by any other
e-retailer,” Larry Freed, author of the study and president and CEO of
ForeSee, a customer experience analytics firm.
“We are grateful to customers for once again ranking us at the top of
the ForeSee customer satisfaction survey and for choosing to shop at
Amazon this holiday,” said Jeff Bezos, founder and CEO of Amazon.com.
“On behalf of Amazon employees around the world, we wish everyone happy
holidays and the very best for the coming year.”
Kindle and Amazon Digital Facts:
Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle hold the top
four spots on the Amazon worldwide best seller charts since launch.
Cyber Monday 2012 was the biggest day ever for Kindle sales worldwide.
Christmas Day was the biggest day ever for digital downloads across
Amazon’s selection of over 23 million movies, TV shows, songs,
magazines, books, audiobooks, and popular apps and games.
The most gifted Kindle book during the holiday season was “The Signal
and the Noise: Why So Many Predictions Fail-but Some Don't,” by Nate
Selection in the Kindle Owners’ Lending Library in 2012 grew from
75,000 books to over 250,000 books—books that Kindle owners with a
Prime membership can borrow for free with no due dates in the US, UK,
Germany and France.
More than 175,000 exclusive books were added to the Kindle store in
23 Kindle Direct Publishing (KDP) authors each sold over 250,000
copies of their books in 2012. Top sellers this year include Hugh
Howey, author of the New York Times best seller “WOOL,” Stephanie
Bond, author of “Stop the Wedding!,” the #2 best-selling book in the
Kindle Store in December, and Barbara Freethy and CJ Lyons—both
members of the Kindle Million Club.
Amazon’s digital media selection grew to over 23 million movies, TV
shows, songs, magazines, books, audiobooks, and popular apps and games
in 2012, an increase from 19 million in 2011.
Prime Instant Video selection increased from 12,000 to over 33,000
movies and TV episodes in 2012. Amazon Instant Video selection
increased from 100,000 to 145,000 movies and TV episodes.
Amazon Appstore for Android selection nearly tripled in 2012 over 2011.
Sales of apps and games during the holiday period alone were up more
than 250 percent over the same period last year.
Holiday Fun Facts:
Amazon customers took advantage of free shipping over the holidays,
saving hundreds of millions of dollars with Amazon Prime and Free
Super Saver Shipping.
On its peak day, Amazon’s worldwide fulfillment network shipped over
15.6 million units across all product categories.
The last Prime One-Day Shipping order that was delivered in time for
Christmas was placed on Dec. 22 at 11:52 p.m. PST and shipped to
Fayetteville, GA. The item was Roxy Women’s Hot Cocoa Slippers.
The last Local Express Delivery order that was delivered in time for
Christmas went to Seattle, WA. It was a Case Logic 14.1-Inch Laptop
Attaché that was ordered at 11:44 a.m. PST on Christmas Eve and
delivered at 2:44 p.m. PST.
On the peak day, Nov. 26, customers ordered more than 26.5 million
items worldwide across all product categories, which is a
record-breaking 306 items per second.
Amazon customers purchased more than one toy per second on mobile
Amazon customers purchased enough copies of the “Fifty Shades” trilogy
by E.L. James, including “Fifty Shades of Grey,” “Fifty Shades
Darker,” “Fifty Shades Freed” and the trilogy box set, to create a
stack 445 times taller than the Space Needle.
The cumulative weight of the “Bond 50” Blu-ray sets purchased by
Amazon customers this holiday season would be 800 times the weight of
If each customer that purchased a copy of Just Dance 4 played the game
for one hour, the total number of calories burned would equal half a
million slices of fruitcake.
Amazon customers purchased enough TVs to cover the field of every NFL
Amazon customers purchased enough vinyl copies of The Beatles albums
that if laid flat would extend 20 times the length of Abbey Road in
The Amazon MP3 store has sold enough music for everyone at Woodstock
’69 to jam out to another three days of music for peace and love.
If you stacked every Christmas Story Leg Lamp purchased by Amazon
customers this holiday season, the height would reach the top of Mt.
Amazon customers purchased enough sports team garden gnomes to fill
every seat in Madison Square Garden.
Amazon customers purchased enough Angry Birds plush toys to stretch
285 times the height of the tallest tree in the world, located in
California’s Redwood Forest.
Amazon’s third-party sellers sold enough Lindt truffles to serve one
to every traveler passing through Chicago O’Hare Airport over a
Amazon’s third-party sellers sold enough HDMI cables to make three
round-trips to the International Space Station.
Amazon customers added more than 15 million toys to their Wish Lists
this holiday season.
Holiday Best Sellers (Amazon.com only):
Electronics: Kindle Fire HD 7”; Kindle Fire; and Kindle Fire HD 8.9”
TVs: VIZIO 60-inch Razor LED Smart HDTV; Panasonic VIERA 55-Inch 3D
Plasma TV; and Samsung 32-Inch LED HDTV
Cameras: Canon PowerShot A2300 Digital Camera; Canon PowerShot S100
Digital Camera; and Canon 55-250mm Telephoto Zoom Lens
Toys: Spot It; Perplexus Maze Game; and LEGO Ultimate Building Set
Baby: Baby Einstein Take Along Tunes; Cloud b Twilight Turtle
Constellation Night Light; and Vulli Sophie the Giraffe Teether
Video Games: Just Dance 4; Call of Duty: Black Ops II; and Assassin’s
Books: “Fifty Shades of Grey” by E.L. James; “Fifty Shades Darker” by
E.L. James; and “Fifty Shades Freed” by E.L. James
Kindle Books: “The Racketeer” by John Grisham; “Gone Girl: A Novel” by
Gillian Flynn; and “The Edge of Never” by J.A. Redmerski
Music: “Red” by Taylor Swift; “Merry Christmas, Baby” by Rod Stewart;
and “Babel” by Mumford & Sons
Amazon MP3: “The Essential NOW That's What I Call Christmas” by
various artists; “Night Visions” by Imagine Dragons; and “Holidays
Rule” by various artists
Movies & TV: “Dr. Seuss' The Lorax” (DVD); “The Dark Knight Rises”
(Blu-ray/DVD combo); and “The Dark Knight” Trilogy (Blu-ray)
Amazon Instant Video: “Brave”; “The Campaign”; and “The Dark Knight
Amazon Appstore for Android: Angry Birds Star Wars Premium HD (Kindle
Tablet Edition); Minecraft – Pocket Edition; and HD Camera (Kindle
Sports & Outdoors: SKLZ Pro Mini Basketball Hoop; Mongoose BMX Bike
Gel Knee and Elbow Pads; and Razor A Kick Scooter
Home: Swarovski 2012 Annual Edition Crystal Snowflake Ornament; Darice
80-Piece Deluxe Art Set; and Brother CS6000i Sewing Machine
Kitchen: Corkcicle Classic Wine Chiller; Cuisinart SmartStick
Immersion Hand Blender; and Oster Wine Opener with Chiller
Watches: Timex Kids' My First Outdoor Black Fast Wrap Velcro Strap
Watch; XOXO Women's Rhinestone Accent Gold-Tone Bracelet Watch; and
Invicta Men's Pro Diver Collection Silver-Tone Watch
Jewelry: "You Hold My Heart Forever" Heart Pendant Necklace; "A Mother
Holds Her Childs Hand For A Short While and Their Hearts Forever"
Heart Pendant Necklace; and "My Sister My Friend" Open Circle Pendant
Clothing: Levi's Men's 501 Jean; Levi's Men's 505 Straight Fit Jean;
and Levi's Men's 550 Relaxed Fit Jean
Shoes: UGG Australia Women's Classic Short Boot; Clarks Originals
Men's Desert Boot; and TOMS Women's Canvas Slip-On
Beauty: HSI The Styler Ceramic Tourmaline Ionic Flat Iron Hair
Straightener; Set of 10 Nail Tape Stripe Decoration Sticker Hologram;
and SHANY Professional 13-Piece Cosmetic Brush Set with Pouch
Health & Personal Care: Panasonic Vortex Nose and Facial Hair Trimmer;
Braun Series Pulsonic Shaver System; and Philips Norelco SensoTouch 2D
Tools & Home Improvement: Nest Thermostat; Streamlight Nano Light
Miniature Keychain LED Flashlight; and DEWALT 18-Volt Drill/Driver Kit
Automotive: Swiss+Tech Micro-Max 19-in-1 Keychain; Battery Tender
Junior 12V Battery Charger; and Reindeer Car Costume
Grocery: Donut Shop K-Cup Packs; Unique Sampler K-Cup Portion Pack;
and Ekobrew Cup
Wine: 2010 Pink Floyd The Dark Side of the Moon Cabernet Sauvignon;
2010 Rolling Stones Forty Licks Merlot; and 2011 Parducci Small Lot
Blend Pinot Noir
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Media Relations, 206-266-7180